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Household consumption of champagne still dropping last year

According to data from the ConsumerScan of GfK Hungária, the number of households buying champagne and sparkling wine continued to shrink last year, dropping to 45 percent of all households....

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Cooking oil producing highest price rise

Prices were up by 5.1 percent in October 2008, compared to October 2007, and 0.2 percent higher than in September. Food prices were up by 0.3 percent compared to September....

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Delhaize group in seven countries

The Delhaize group ranks 31st among the largest retail enterprises in the world. . It has 2 602 stores in seven countries, with 1 575 located in the US. In...

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Hidden camera

In the summer, the Dairy Product Council had begun preparing for demonstrations against multinational chains blamed for the market difficulties which milk producing and processing enterprises are facing. They want...

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Concentration stopping in the fruit juice market

Retail sales of fruit juice were up by 5 percent in terms of value in the September 2007 – August 2008 period, compared to the preceding year, totalling HUF 47...

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Shrinking orders

Industrial production was down by 0.7 percent in September 2008, compared to September 2007. Industrial export was down by 2.1 percent. Production of the processing industry was down by 1.8...

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New products in the top 10

A top 10 of the best selling FMCG categories is compiled by Nielsen at the end of each two month period. Processed meat, beer, cheese, carbonated soft drinks and mineral...

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Drinks rich in vitamins, at decreasing prices

Demand for fruit juices is higher in colder months than in the summer. However, growth of the segment stopped last season, as a result of a substantial rise in the...

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Increasing number of private labels in promotional leaflets

According to the leaflet Monitor published by GfK Hungária, growth has continued in the market of promotional leaflets. Leaflets are still regarded as one of the most effective advertising tools...

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New industrial computer from Intermec

The new CK3 industrial mobile computer by Intermec was launched in Hungary in November. The CK3 intended primarily for logistic applications uses the most advanced wireless communication and bar code...

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Drugstores showing dynamism in face, body and hand care

Retail sales of face lotions were up by 4 percent in the September 2007-August 2008 period, compared to the preceding year. The size of the market has exceeded HUF 9...

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Brief period of happiness after three difficult years

2008 has been a good year for agriculture as production has grown by 20 percent, following three years of decline. At the same time, the domestic market has shrunk, with...

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Strategies for recession

A roundtable discussion has been held under the title „Marketing- and communication strategies in times of recession” by the Hungarian Consumer Platform, Kirowski and GfK Hungária. The importance of a...

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Innovations for ageless skin

Although the effects of the financial crisis can be felt in the market of personal hygiene products, average sales are doubled during the Christmas season. Manufacturers have a large number...

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Effect of price rise on sales

The majority of FMCG companies have been forced to increase their prices. However, the effects of price increases can only be assessed subsequently. “Does an optimal strategy exist?” and ”...

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Slovenian winner at Art Award

This year’s winner of the EUR 7,000 Henkel Central Eastern Europe Art Award is Miha Štrukelj from Slovenia. A total of 500 works have been entered for the competition....

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Hand cream targeted primarily at the 60+ age group

According to data from GfK Hungária ConsumerScan, 28 percent of households purchased some kind of body care lotion in the January-September 2008 period. Sales were down by 5 percent in...

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Number of insolvent companies growing

The insolvency index was up by 10 percent in the first nine months of 2008, compared to the same period in 2007. Insolvency is highest in the construction, wholesale and...

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One third of the population using internet

At the end of the first half of 2008, over 49 percent of the Hungarian population above the age of 14 had access to the Internet. 3.09 million was the...

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Moderate increase in sales and average price

Sales of women’s hygiene products are increasingly concentrated in drugstores (25 percent), but the market share of hyper markets is even more substantial (32 percent). Sales of women’s hygiene products...

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Latvia in the top

Consumer prices were up by 4.2 percent on average in the EU-27 countries in September 2008, compared to 2007. Inflation was lowest in the Netherlands, at 2.8 percent and highest...

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Silver EFFIE for Invitel

Invitel has received a silver EFFIE award for its autumn ADSL campaign designed and implemented by Neo Interactive. A total of 30 awards were handed over at the EFFIE ceremony...

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Intimate relationship with customers

Consumers habits are changing continuously in the market of women’s hygiene products, but safety, softness, good absorption and fit remain essential requirements. Innovation focuses on air permeable materials, shapes and...

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Low prices and cleanness self-evident in the UK

According to Jonathan Banks, research director of Nielsen UK, low prices have become a precondition of competitiveness in the UK. Tesco ranks third globally among food retail enterprises and is...

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Fondants for six billion

Fondants are to be sold in the value of HUF 6 billion in the 4-5 weeks before Christmas. 821 tonnes of Christmas figures worth HUF 2.2 billion and accounting for...

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Sales of women’s hygiene products up

Sales of women’s hygiene products were up both in terms of value and quantity in the first half of 2008. According to data from the ConsumerScan of GfK Hungária, sales...

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Incredible nights by the river Moscow

Moscow ranks number one on the top list of cities regarding luxury. A two room apartment in a pre-fabricated concrete apartment block costs HUF 50 million and we pay HUF...

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Uniform standards needed

The position of vice chairman has been established in the Global Food Safety workgroup of CIES – The Food Business organisation in order to promote further global harmonisation of food...

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Awards for domestic flavours

Award wining products can be sold for more money and awards offer advantages in marketing as well. Enterprises operating food production facilities in Hungary may apply for the right to...

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The financial crisis

We will probably soon begin to feel the effects of the financial crisis. A brief overview of what we can expect has been prepared by my colleague, Balázs Lapis. „It...

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