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Brand building at full speed among chilled candy bars
Date: 2010-09-22 08:00:00

Pöttyös is the best known túró rudi brand, what is more, a survey by Braun & Partners and GfK Hungária in the spring of 2010 revealed that it was also...

Autumn cleaning (and economising)
Date: 2010-09-22 08:00:00

On the cleaning product and utensil market it is visible that households started economising because of the crisis. Category operations assistant manager Renáta Rabóczki shared Unilever’s experiences with us: –...

Hungarian consumers plan their shopping in advance
Date: 2010-09-22 08:00:00

Hungarian shoppers are some of the most conscious in Eastern Europe: 82 percent of our compatriots say they plan their shopping in advance. More than half of Hungarian shoppers (55...

We like to buy chilled candy bars for our children
Date: 2010-09-22 08:00:00

According to GfK Hungária’s ConsumerScan, the consumption of chilled candy bars is closely connected to the presence of children in the family. While families with children are responsible for buying...

Beer is on top of promotional products’ ranking
Date: 2010-09-22 08:00:00

Nielsen analyses promotional sales in fifteen food categories in hyper- and supermarkets. Altogether 44 percent of category sales (in value) were realised in promotion in the first half of 2010...

All brands fight dandruff
Date: 2010-09-22 08:00:00

The hair care market improved in value, but there was a decrease in volume. Anti-dandruff products still have the biggest market share, followed by dry hair and dyed hair products....

Consumers did not feel more inclined to buy in the summer either
Date: 2010-09-22 08:00:00

According to KSH’s quick report, volume sales in retail were down by 4.7 percent in the first six months of 2010 and by 4.6 percent in June, compared to the...

Demand is shifting towards higher lemon content
Date: 2010-09-22 08:00:00

Lemon juice sales decreased in volume but increased in terms of value in the past period. Ágnes Chvojka, Maspex Olympos Kft.’s junior brand manager explained this with this year’s unfavourable...

An information security prized was founded
Date: 2010-09-22 08:00:00

At the ITBN 2010 conference at the end of September the best Hungarian and foreign-owned information security manufacturers, service providers and advisors will be awarded with the ITBN Security Prize....

Facing innovations
Date: 2010-09-22 08:00:00

The facial care category managed to grow, but the market share of cheaper and private label products increased in this category too. Branded product manufacturers stepped up their efforts by...

The food industry was one of the losers again
Date: 2010-09-22 08:00:00

According to KSH, in 13 sub-sectors of the processing industry 9 experienced volume growth. The third biggest sub-sector, food, beverage and tobacco production declined by 5.6 percent because of falling...

40-percent lemon juice is the most popular
Date: 2010-09-22 08:00:00

Nielsen Retail Index reveals that lemon juice retail sales grew by 4 percent in terms of value in December 2009-May 2010, compared to the previous period a year before. The...

Hungarian company Scarab is heading to New York
Date: 2010-09-22 08:00:00

Scarab Research of Budapest announced that FreshDirect, the biggest online retailer in New York State would launch a personalised product offering service that uses the Scarab Enterprise system. FreshDirect’s turnover...

Manly development on the body care market
Date: 2010-09-22 08:00:00

The body care market can be divided into three categories: shower gels, deodorants and body lotions. In the first two categories versions for men are available in almost as high...

We continue to spend less on FMCG products
Date: 2010-09-22 08:00:00

In the first half of 2010 households spent 0.5 percent less on FMCG products, compared with the same period a year before, revealed GfK Hungária’s Retail Analyses. This entailed a...

At half-time
Date: 2010-09-22 08:00:00

If somebody takes a closer look at the selection of wines Hungarian restaurants and wine shops offer, they would think we live in a prospering country with a large middle...

The 5 winners of ‘The Heart of the Community’ programme were drawn
Date: 2010-09-22 08:00:00

One institution in Tahitótfalu, Szombathely, Komló, Békés and Szerencs will receive the donations collected as part of ‘The Heart of the Community’ (KÖSZI) programme this spring. CBA and Procter&Gamble set...

Safety and closeness
Date: 2010-09-22 08:00:00

Condom is one of the few product categories which were able to increase sales recently. László Pusztai, SSL Magyarország Kft.’s Durex category manager told our magazine that a large part...

‘It is ending precisely now…’ (Part 5)
Date: 2010-09-22 08:00:00

This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. The nominal value of...

It is cheaper at home
Date: 2010-09-22 08:00:00

The summer did not bring the long expected change, markets are shrinking and there is less money to spend. Fewer daily consumer goods are sold and the significance of home...

EuroShop: marketing-at-retail in focus
Date: 2010-09-22 08:00:00

Ten Hungarian companies will be exhibiting at Düsseldorf’s EuroShop. The world’s biggest retail technology trade fair is held every three years, next time on 26 February-2 March 2011. Szilvia Máté,...

The paper tissue season is about to start
Date: 2010-09-22 08:00:00

Paper products have been expanding slowly in terms of both volume and value. According to Zsuzsa Hunwald, Zewa’ marketing coordinator their products are of basic importance, so sales did not...

Hungarians are rather optimistic: more of us see a way out of the crisis than last year
Date: 2010-09-22 08:00:00

According to a Nielsen survey conducted in May, Hungarians are more optimistic than the international average: while in 48 countries 21 percent of people said their countries will leave the...

‘Let us do something for children together’ programme was a success in 2010
Date: 2010-09-22 08:00:00

The ‘Let us do something for children together’ programme ended and HUF 18,482,473 was collected. Danone Kft. has been helping the rehabilitation and healthy eating of children with cancer for...

Batteries with elementary power
Date: 2010-09-22 08:00:00

Energizer batteries are available in all retail channels. According to Orsolya Varga, Energizer Magyarország Kft.’s trade marketing manager the focus is different in every channel, but the company is able...

The turnover of retail chains’ private label products amounts to 165 billion forints in six months
Date: 2010-09-22 08:00:00

In six months the private label products of food retailers generated a HUF 165 billion turnover – 2 percent less than in the first six months of 2009. Private labels...

Spider monkeys instead of gorillas
Date: 2010-09-22 08:00:00

In the past couple of years even the smallest sales details were decided in Wal-Mart’s headquarters. The recession changed everything, consumer demand has become much more diverse. As Doug Stephens...

Food products are expensive, but they slow down inflation
Date: 2010-09-22 08:00:00

Inflation pressure eased a bit in July, as KSH reported a monthly consumer price increase of 0.1 percent. The price of cooking oil fell by 8.3 percent, but pork prices...

Foreign markets – the Balkans States Volume sales are shrinking in many countries
Date: 2010-09-22 08:00:00

Nielsen Growthreporter, a trend report published quarterly, states that in FMCG retail the second quarter brought disappointment. Basically, Western Europe is still stronger than Eastern Europe. In the 21 developed...

MasterCard in the shop window
Date: 2010-09-22 08:00:00

MasterCard appeared with interactive public space advertising surfaces for the first time, on the streets of New York, Chicago, Miami and Philadelphia. In busy retail zones they placed advertisements in...

Oldal

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Brand building at full speed among chilled candy bars Date: 2010-09-22 08:00:00

Autumn cleaning (and economising) Date: 2010-09-22 08:00:00

Hungarian consumers plan their shopping in advance Date: 2010-09-22 08:00:00

We like to buy chilled candy bars for our children Date: 2010-09-22 08:00:00

Beer is on top of promotional products’ ranking Date: 2010-09-22 08:00:00

All brands fight dandruff Date: 2010-09-22 08:00:00

Consumers did not feel more inclined to buy in the summer either Date: 2010-09-22 08:00:00

Demand is shifting towards higher lemon content Date: 2010-09-22 08:00:00

An information security prized was founded Date: 2010-09-22 08:00:00

Facing innovations Date: 2010-09-22 08:00:00

The food industry was one of the losers again Date: 2010-09-22 08:00:00

40-percent lemon juice is the most popular Date: 2010-09-22 08:00:00

Hungarian company Scarab is heading to New York Date: 2010-09-22 08:00:00

Manly development on the body care market Date: 2010-09-22 08:00:00

We continue to spend less on FMCG products Date: 2010-09-22 08:00:00

At half-time Date: 2010-09-22 08:00:00

The 5 winners of ‘The Heart of the Community’ programme were drawn Date: 2010-09-22 08:00:00

Safety and closeness Date: 2010-09-22 08:00:00

‘It is ending precisely now…’ (Part 5) Date: 2010-09-22 08:00:00

It is cheaper at home Date: 2010-09-22 08:00:00

EuroShop: marketing-at-retail in focus Date: 2010-09-22 08:00:00

The paper tissue season is about to start Date: 2010-09-22 08:00:00

Hungarians are rather optimistic: more of us see a way out of the crisis than last year Date: 2010-09-22 08:00:00

‘Let us do something for children together’ programme was a success in 2010 Date: 2010-09-22 08:00:00

Batteries with elementary power Date: 2010-09-22 08:00:00

The turnover of retail chains’ private label products amounts to 165 billion forints in six months Date: 2010-09-22 08:00:00

Spider monkeys instead of gorillas Date: 2010-09-22 08:00:00

Food products are expensive, but they slow down inflation Date: 2010-09-22 08:00:00

Foreign markets – the Balkans States Volume sales are shrinking in many countries Date: 2010-09-22 08:00:00

MasterCard in the shop window Date: 2010-09-22 08:00:00