Events
The office of Trademagazin is moving
Date: 2011-08-31 10:44:18
We would like to inform our partners that our office is moving on 2nd September. We are not going to be available that day. You can reach us from 5th...
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A change of perspective on the wine market
Date: 2011-08-30 22:07:54
Premium wines did not manage to evade the negative effects of recession either. According to Ferenc Szlávik, head of wine division at Zwack Izabella Borkereskedés, in the culinary sector consumers...
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Hypermarkets
Date: 2011-08-30 21:40:42
After the standstill of the last couple of years, hypermarkets strengthened their market position in 2011. From the retail sales of the 90 food categories measured by Nielsen hypermarkets’ share...
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Changes bring new business opportunities
Date: 2011-08-30 21:31:49
– Raise you hand if you sell the same way as you did five yours ago – moderator Alex Thomson told 850 decision makers of key FMCG companies who convened...
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Personal Marketing: build and sell yourself!
Date: 2011-08-30 21:28:26
There are many well-trained and experienced marketing experts on the labour market. What can we do to increase our own value and better our position? The labour market works the...
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Placement influences brand value
Date: 2011-08-30 21:28:13
In the case of individual categories, manufacturers and retailers on the FMCG market consider the following factors to be the most important: not running out of stocks, implementation of secondary...
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Promotion of the year 2010, gold medal: Fine Food, Metro Become richer – by getting a new partner!
Date: 2011-08-30 21:16:45
Metro launched a large-scale promotion campaign in September 2010 to strengthen their ‘Fine Food – More than delicious’ brand, increase the number of buyers and improve sales. The message was...
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Promotion of the year 2010, gold medal: Lazurán, Trilak Lazurán – We love wood
Date: 2011-08-30 21:12:20
Lazurán is devoted to protecting trees and the environment. Their credo is: if users treat their wooden objects instead of replacing them, they protect many trees from being cut down....
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Promotion of the year 2010, gold medal: Soproni – Drawing the perfect glass of beer
Date: 2011-08-30 21:10:33
Soproni started this activity early 2010, when the beer market, the HORECA channel and draught beer sales started declining dangerously. The major goal was improving the reputation of draught beer...
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Promotion of the year 2010 – the winners
Date: 2011-08-30 21:06:23
Promotion of the year 2010, gold medal: ‘I love’ campaigns, Metro • ‘I love’ campaigns – Metro’s offers kept hot After a thorough market analysis Metro divided their HORECA buyers...
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Smartphones will replace plastic cards
Date: 2011-08-30 21:01:58
Debit card payment is slowly but steadily disappearing as new generation mobile phones use NFC technology to connect to card reader terminals, which means that safer and quicker payments can...
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Community buying starts in food retail
Date: 2011-08-30 20:59:50
Groupon, the biggest US community coupon service provider sells Unilever’s ice creams with a 40-percent discount in the Jewel stores of Chicago. Buyers with a loyalty card can buy 15...
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Decor cosmetics are flying high again
Date: 2011-08-30 20:57:46
In the restrained spending environment after the recession it was a welcome surprise that branded makeup product sales soared by 9 percent in the United States. For instance 57 percent...
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Top 10 trends for the start of the school year
Date: 2011-08-30 20:56:06
The summer holiday has hardly started and parents can already choose from the best school year-staring offers. Research by NRF and Bigreasearch (USA) revealed that parents only buy what is...
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Chipstax arrives on Thursday
Date: 2011-08-30 17:23:30
Soft drinks, energy drinks, prepackaged snacks, sugary, salty snacks and condiments will cost more from Thursday, 1st September, due to the new health product tax, otherwise known as chipstax. In...
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The Agri Széchenyi Card can be requested from September
Date: 2011-08-30 15:20:08
The Agri Széchenyi Card can be requested from the 1st of September. The new financing possibility will help to restore the prestige of the Hungarian agriculture and its the economic...
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Retail food sales in Hungary rose
Date: 2011-08-30 14:02:15
Retail food sales in Hungary rose 3% in value terms but fell 2% in volume terms in the second quarter from the same period a year earlier, market researcher Nielsen...
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We can be the hardest working country of the EU
Date: 2011-08-30 12:40:44
It is possible that with the new Labour Code's draft Hungary can become the state in the EU where workers work the most – shows the analysis of Policy Solutions,...
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GKIeNet: a further expansion in domestic online retail
Date: 2011-08-30 12:35:36
Electronic retail turnover is further expanding this year. After last year's 133 billion HUF, in 2011 it may reach 155-160 billion HUF – summed up GKIeNET, the results of its...
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The apple harvest will be weak
Date: 2011-08-30 12:20:19
Apple harvest has begun in Szabolcs-Szatmár-Bereg county, where more than half of the country's apple-growing area can be found – said the main village economist of the regional government office...
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The economic sentiment deteriorated in the euro area
Date: 2011-08-30 12:15:59
Euro zone's economic sentiment index deteriorated in August, and within, the retail, industrial and the services confidence indicators also decreased – states the European Commission. The euro area economic sentiment...
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Vintage starts on 1st September in Eger
Date: 2011-08-30 11:19:18
Eger has decided to start the vintage of early grapes on 1st September. The following types will see the harvestt early this year: Cserszegi fűszeres, Leányka, a Muscat ottonel and...
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MobileCom Day: mobile solutions for a successful supply chain and sales
Date: 2011-08-30 10:48:45
GS1 organised its MobileCom Day with great success in 35 countries. The goal was promoting B2B solutions, standards and product tracing solutions, together with their increasingly important B2C activity. In...
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KSH: increase in the number of employees
Date: 2011-08-29 12:42:50
The number of employed people aged 15-74 was 3 million 832 thousand in May-July 2011, 43 thousand (1.1 percent) more than in the same period of the last year –...
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The proportion of empty shops reduces in the downtown
Date: 2011-08-29 12:40:55
The proportion of empty shops reduces in the main shopping streets of the downtown: in and around the Váci Street and its in the Andrássy Avenue and in the central...
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What has happened to the Hungarian sugar factories?
Date: 2011-08-29 12:39:57
More than 20 years ago, 12 sugar factories were operating in Hungary, now only one left in Kaposvár. The government decided to investigate the privatization process of the domestic sugar...
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The chocolate is more delicious, if we believe that its Swiss
Date: 2011-08-29 12:21:41
If you check is scientifically, it turns out, that people do not feel the Swiss chocolates, the famous and expensive wines of California, more delicious, but a Chinese piece of...
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Hungaricums and culinary attractions will also take place at the BNV in October
Date: 2011-08-29 12:20:55
The Budapest International Fair (BNV) will be held between October 19 and 23 this year, instead of the former September dates – announced the Hungexpo Zrt. At the world of...
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Szerencs beside chocolate production can be the citadel of the reviving sugar industry
Date: 2011-08-29 12:19:17
The chocolate production in Szerencs is a real value rescue, because Szerencs has a huge part in the existence of the Hungarian chocolate, – said Rural Development Minister Fazekas Sándor...
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