Company and Personal News

Nike will be more environmental friendly like befor

Nike would improve conditions for its 800,000 workers in factories that make its products by eliminating excess overtime by 2011.In its fiscal 2005 and 2006 Corporate Responsibility Report, the footwear...

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Coca-Cola will use rebina to sweet our life

The Coca-Cola Co. develop a new calorie-free sweetener in partnership with Cargill Inc. Coca-Cola has filed 24 patent applications related to utilizing, formulating and processing high potency sweeteners, including rebiana....

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Day of defiance

Under the 2006 Health Act, mirroring similar legislation in Scotland, Wales and Ireland, it will be illegal to smoke in virtually all enclosed public spaces in England.  About 3.7 million...

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Coca-Cola, PepsiCo to curb animal tests

The two soft drink giants are the latest companies to respond to pressure from PETA. The two soft drinks giants have this month agreed to stop directly financing research that...

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Adidas expands in India

Adidas plans to add over 100 stores in India every year, target is being the number one brand in India by 2010.   At present, Adidas ranks the second after...

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Nivea is a very trusted brand

European Trusted Brands is an annual multi country study of consumer attitudes and opinions specifically related to everyday products and services, financed by Reader's Digest. This survey contains results for...

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Henkel 1:3 Share Split to be Executed on June

The Henkel preferred share is currently among the nominally highest listed shares in the DAX. The Henkel share price has increased significantly over the past years. In order to increase...

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Theme park in Gyal

Privat capital helps to build the holiday center on the 100 acres ground.According to plan of project chef Horwat Ltd in theme park will be a thermal bad, a 4stars...

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Marriott takes up a collection for cancer sick children

In the test periode, beginning last week collect nearly 300 euro together. The guest gets an information brochure about the action when getting the key card, in which asked for...

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Nestle to buy Gerber for $5.5 billion from Novartis

The deal is expected to be completed during the second half of 2007. Gerber dominates the baby-food market in the United States, with a 79 percent share, according to Morgan...

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CEO of Altia to stand down

The Finnish state-owned beverage alcohol group confirmed that Leena Saarinen will leave the company tomorrow.  The reason for Saarinen's resignation was given as "the discontinuation of the fuel ethanol plant...

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Healtier image for 7-Up Free

Britvic plans to launch new packaging and advertising for its 7-Up brand in the UK.   The company said, that it has invested GBP1.8m (US$3.55m) in its campaign, which is...

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2009- No more smoking in Restaurants

The Hungarian Government is planning to ban the smoking from 2009 in closed public places as restaurant, offices, bar, etc. – its policy for the EU meeting in Brussels ....

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500,000 tourists expected to visit lake Balaton

According to a survey by Hungarian Tourism Zrt (MT), 58% of the households plan domestic trips.  About 50% of domestic trips will be visits to the lake Balaton region, 13%...

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A new head chef in the Rogner

From 1 of June Zoltan Barcza (38) will be the head chef of Rogner Hotel & Spa Lotus Therme***** in Heviz, his deputy will be Attila Tatar (32). Both professional...

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New boss for advertising agency

The new director of Lastminute Advertising Kft., Norbert Cservenka comes from HPS, where he used to be head of business development....

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Bio-basis for Vitamor

Vitamor Kft. has had a bio-plantation for several years. They have contacted Alexandra Béres to help compile product lines which would fit into her lifestyle program. At the moment, three...

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Pálinka: the promise of wildness

Palinka is hardly used for any cocktails at all, though it could become a new material for cocktails, especially in instantly recognisable flavours – says Gábor Szabó from Miskolci Likőrgyár....

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Regional marketing after multinational

Gábor Dávid Kovács, the new marketing manager of Bols Hungary Kft., has been working with brands of alcoholic beverages since 1998. He began his career with an advertising agency, then...

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News

Donation of sweets from Storck. The manufacturer of merci and Toffifee chocolates has donated sweets worth nearly HUF one million to the Hungarian Food Bank. Marks&Spencer – food after clothes...

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Algida – “the patron”

The target group with an active lifestyle has been a priority for Algida since 2004. They made contact with the Alexandra Béres program in 2006. Though they have not joined...

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Zwack promoting the consumption of long drinks

– Cocktails are increasingly popular, though consumers seem to have rather conservative preferences. This is probably because the is a shortage of trained bartenders and choice is limited to basic...

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Well proven methods for new objectives

Andrea Szabó Andrea was appointed marketing director of Tchibo Budapest Kft. in April 2007. She has 12 years of experience in FMCG marketing. She started her career with Dr. Oetker,...

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Change of address

The address of Agrármarketing Centrum will change on 1 June 2007! New address: 1042 Budapest, Árpád út 51-53. New mail address: 1325 Budapest, Pf. 340. New telephone number: +36/1 450-8800...

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Everything in one hand

Lekkerland represents a unique combination of wholesale, logistics and services. For international and regional clients operating on the basis of carefully developed processes and standards, Lekkerland also means reliability and...

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Businesses reluctant to invest in new refrigerators

We enjoy a cold drink or a beer in the summer. Of course, good refrigerators are needed to cool our drinks. Unfortunately, many bars and restaurants forget to invest in...

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Bad habits need to be changed

Pápai Hús ZRt. found a new general director in February, Dr. Tibor Lóránth. During his career, he had practised as a vet, worked as head of sales in Bábolna Takarmányipari...

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Question:

As our members are the largest advertisers in Hungary, the Association has always regarded regulation and self-regulation of advertising as an issue of special importance. Today, advertisers are facing a...

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The Ahold fraud

The Dutch company Ahold has become famous for one of the biggest series of accounting frauds in food retail trade. Though no charges have been filed in connection with the...

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Cigars and cocktail cherries any time of the day

Continuous development, permanent adaptation of supply to demand, accuracy and constant accessibility are the key words in the philosophy of Finnker. – Our mission is to promote the culture of...

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