Company and Personal News

Marriott takes up a collection for cancer sick children

In the test periode, beginning last week collect nearly 300 euro together. The guest gets an information brochure about the action when getting the key card, in which asked for...

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Coca-Cola, PepsiCo to curb animal tests

The two soft drink giants are the latest companies to respond to pressure from PETA. The two soft drinks giants have this month agreed to stop directly financing research that...

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Adidas expands in India

Adidas plans to add over 100 stores in India every year, target is being the number one brand in India by 2010.   At present, Adidas ranks the second after...

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Nivea is a very trusted brand

European Trusted Brands is an annual multi country study of consumer attitudes and opinions specifically related to everyday products and services, financed by Reader's Digest. This survey contains results for...

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Henkel 1:3 Share Split to be Executed on June

The Henkel preferred share is currently among the nominally highest listed shares in the DAX. The Henkel share price has increased significantly over the past years. In order to increase...

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A new head chef in the Rogner

From 1 of June Zoltan Barcza (38) will be the head chef of Rogner Hotel & Spa Lotus Therme***** in Heviz, his deputy will be Attila Tatar (32). Both professional...

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Nestle to buy Gerber for $5.5 billion from Novartis

The deal is expected to be completed during the second half of 2007. Gerber dominates the baby-food market in the United States, with a 79 percent share, according to Morgan...

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CEO of Altia to stand down

The Finnish state-owned beverage alcohol group confirmed that Leena Saarinen will leave the company tomorrow.  The reason for Saarinen's resignation was given as "the discontinuation of the fuel ethanol plant...

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Healtier image for 7-Up Free

Britvic plans to launch new packaging and advertising for its 7-Up brand in the UK.   The company said, that it has invested GBP1.8m (US$3.55m) in its campaign, which is...

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2009- No more smoking in Restaurants

The Hungarian Government is planning to ban the smoking from 2009 in closed public places as restaurant, offices, bar, etc. – its policy for the EU meeting in Brussels ....

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500,000 tourists expected to visit lake Balaton

According to a survey by Hungarian Tourism Zrt (MT), 58% of the households plan domestic trips.  About 50% of domestic trips will be visits to the lake Balaton region, 13%...

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Birthday party

Sió celebrated its 30th birthday with a spectacular party for the key partners of SIÓ-ECKES Kft. Endre Fazekas general director and János Barna, sales director spoke about the highlights of the...

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Fortunate taking off

Modern and healthy products distributed by Fortunate fit well into the Weight Control program, which made it quite natural for them to join the program. They will start with nine...

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New boss for advertising agency

The new director of Lastminute Advertising Kft., Norbert Cservenka comes from HPS, where he used to be head of business development....

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Bio-basis for Vitamor

Vitamor Kft. has had a bio-plantation for several years. They have contacted Alexandra Béres to help compile product lines which would fit into her lifestyle program. At the moment, three...

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Regional marketing after multinational

Gábor Dávid Kovács, the new marketing manager of Bols Hungary Kft., has been working with brands of alcoholic beverages since 1998. He began his career with an advertising agency, then...

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News

Donation of sweets from Storck. The manufacturer of merci and Toffifee chocolates has donated sweets worth nearly HUF one million to the Hungarian Food Bank. Marks&Spencer – food after clothes...

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Algida – “the patron”

The target group with an active lifestyle has been a priority for Algida since 2004. They made contact with the Alexandra Béres program in 2006. Though they have not joined...

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Well proven methods for new objectives

Andrea Szabó Andrea was appointed marketing director of Tchibo Budapest Kft. in April 2007. She has 12 years of experience in FMCG marketing. She started her career with Dr. Oetker,...

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Change of address

The address of Agrármarketing Centrum will change on 1 June 2007! New address: 1042 Budapest, Árpád út 51-53. New mail address: 1325 Budapest, Pf. 340. New telephone number: +36/1 450-8800...

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Everything in one hand

Lekkerland represents a unique combination of wholesale, logistics and services. For international and regional clients operating on the basis of carefully developed processes and standards, Lekkerland also means reliability and...

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Purchasing is no challenge today even for specialised restaurants

There are a great number of materials used in kitchens of specialised restaurants which are not easy to purchase, even if they are sold in Hungary or in one of...

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Bad habits need to be changed

Pápai Hús ZRt. found a new general director in February, Dr. Tibor Lóránth. During his career, he had practised as a vet, worked as head of sales in Bábolna Takarmányipari...

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Question:

As our members are the largest advertisers in Hungary, the Association has always regarded regulation and self-regulation of advertising as an issue of special importance. Today, advertisers are facing a...

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The Ahold fraud

The Dutch company Ahold has become famous for one of the biggest series of accounting frauds in food retail trade. Though no charges have been filed in connection with the...

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Leaving Cuba Libre behind

There are an endless number of variations, it is only the creativity of bartenders that may limit the diversity of cocktails. Though we are making progress, we are still quite...

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Haribo after Hasbro

Haribo Hungária Kft. has a new managing director, Ákos Perjés. Earlier, he had spent five years with Hasbro Ma­gyarország Kft. in a similar position. He has also had considerable experience...

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Answer:

The increase in the number of overweight people and in the number of diseases resulting from excessive weight represent a problem of such magnitude that it has become an issue...

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BOULARD CALVADOS

Owing to its exceptionally high and constant quality, Boulard calvados is the market leader in its category world-wide and in Hungary as well. It won two gold medals in the...

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Bartenders with hands tied

According to Csaba Gulyás, editor in chief of Bartrender Magazine, the most popular cocktails are still the ones which first appeared fifteen years ago like, Cuba Libre, or Mojito. He...

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