Magazine: #buyhungarian grows into a movement

More and more companies join the ‘Buy Hungarian! Support Hungarian food companies!’ campaign – informed Eszter Benedek, managing director of Hungarian Product Nonprofit Kft.

Eszter Benedek
managing director
Magyar Termék

She told that any company can join the programme if they make their products or provide their services in Hungary. They don’t even have to be Hungarian Product trademark users. More than 50 companies – firms such as Detki Keksz, Univer Product Zrt., Törley Pezsgőpincészet Kft., Gyulahús Kft. – have already joined the movement; retailer partners include CBA, Auchan and SPAR. In May the participating Hungarian product manufacturers sent a message to shoppers together with an out-of-home advertising campaign, with JCDecaux Hungary offering the best citylight locations at a reduced price to support #buyhungarian. Ms Benedek thinks that the #buyhungarian movement can be beneficial for the Hungarian economy and consumers alike. //