Exciting 15 months from a market researcher’s perspective

TMC: An open professional forum

Another TMC founder Ildikó Kátai talked about the club’s work, the 4 events the open professional forum organises every year, and the networking opportunities members can benefit from. She told: in 2009 TMC founded that Trade Marketing Manager of the Year and the Trade Marketing Team of the Year awards.

Ildikó Kátai
co-founder
TMK

Ágnes Csiby, the third founder of TMC told: In 2020 we launched the Master of Trade Marketing programme, which uses a credit system to reward those participants that like to acquire new professional knowledge.

Ágnes Csiby 
co-founder
TMK

In the shadow of the pandemic

Tünde Turcsán, GfK’s FMCG director was the first speaker, who analysed the impact of the pandemic on households. GfK is already auditing 4,000 households in Hungary.

Tünde Turcsán
FMCG director
GfK

Fruzsina Dászkál, NielsenIQ’s senior analyst spoke about the drop in the consumer confidence index and analysed the changes in shopping habits.

Andreas Christou, RetailZoom’s managing director introduced the upturn-stagnation-upturn cycles of recent months, using Hungarian retail chains as an example.

Andreas Christou
managing director
RetailZoom

Norbert Madar, GKI Digital’s lead consultant spoke about the characteristics of online shopping, the recent boom and the channel’s FMCG segment.

Norbert Madar  
lead consultant
GKI Digital

After the presentations a discussion and a question and answer session ended the day’s programme. //