dunnhumby – The world’s first customer data science platform – has been helping with understanding customer behaviour for 10 years now in Central Europe and Hungary
dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy.
The dunnhumby Customer Science Platform is our unique mix of technology, software and consulting enabling businesses to increase revenue and profits by delivering exceptional experiences for their Customers – in-store, offline and online. dunnhumby is working for transformative, iconic brands such as Tesco, Metro, Whole Foods, Unilever, P&G or Henkel. In Hungary dunnhumby started to operate in August 2008 and already has 3 teams today: The Insight team with the help of Shop on LAB supports more than 40 supplier brands, working closely with the sales, trade and shopper marketing departments. The Retailer Team offered their expertise and continue doing so in price, promotion, range -17 category reviews over the course of 2 years – availability and Clubcard areas. From 1 January 2018, Connect Media from dunnhumby manages Tesco’s point of sale, sampling and online media, working with more than 50 suppliers and carrying out so far over 250 campaigns at home, on the go and in-store.
Relying on its 10 years local experience on the market dunnhumby looks to expand its partnerships with retailers and brands and further step into the online media space building the heritage of pioneering the use of data and science to understand and delight customers all around the globe. (x)
Related news
I love trade marketing – this year too
Trade Marketing Club’s (TMK) traditional online conference, I Love Trade…
Read more >Dunnhumby and Placer.ai use new AI-based tool to analyse competitive threat
Dunnhumby and Placer.ai have developed a new AI tool for…
Read more >Retail trade 2023: rationalising consumers, technological development
In this article we try to paint a picture of…
Read more >Related news
Dark patterns are spreading in e-commerce – and official action against them is also more frequent
Urging, pressuring, hiding costs or “trickling” them – dark patterns…
Read more >Corporate mergers at historic high – GVH works with faster procedures and artificial intelligence
A record number of corporate mergers took place in Hungary…
Read more >Frost hits Hungarian orchards – season starts with price hike and supply shortage
As May marks the last month of spring and the…
Read more >