Tag "piackutató"

The pandemic devastated the hospitality sector

On the first day of the Business Days conference Gábor Tolnai, head of marketing insight division at Kantar Hoffmann gave a presentation, which was based on the company’s 100-respondent survey...

Read more

Magazine: Do-it-yourself marketing!

Instagram’s launch 9 years ago gave great momentum to food photography. According to a US survey made in 2017, 69 percent of consumers that belong to Generation Y pick up...

Read more

dunnhumby – The world’s first customer data science platform – has been helping with understanding customer behaviour for 10 years now in Central Europe and Hungary

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. The dunnhumby Customer Science Platform is our unique mix...

Read more

Business Days 2017: focusing on the channels (Part 2)

On Thursday Trade TV continued the broadcast, but before work started in the macroeconomic section, Trade magazin’s editor-in-chief Zsuzsanna Hermann and István Matus, member of Chain Bridge Club’s board of...

Read more

Magazine: Retail trends from a market researcher’s perspective

At the April meeting of the Trade Marketing Club the directors of Nielsen and GfK spoke to club members about the FMCG retail trends of 2016, analysing retailers, categories, brands...

Read more

The global sales of tablet PCs decreased by eight percent this year

The world market turnover of tablets decreased by eight percent this year, while the demand is shifting towards commercial and large appliances with keyboards in the future – the International...

Read more

Black Friday: More than half of the Hungarians have heard about the promotions

54 percent of the Hungarians have heard about the Black Friday promotions. Most people would buy clothing products on this day – Millward Brown’s latest representative research reveals. According to...

Read more