Awards galore at the 15th POP competition
2024 was an outstanding year in the history of the Hungarian POPAI Awards POP competitions, which have a 15-year tradition.
A large number of entries were exhibited in Tapolca during the 5 days of Trade magazin’s Business Days conference, where the POP tools were juried on 23-27 September. Nearly 200 people evaluated the competition entries and almost three times as many saw them – a new record in the competition.
For the third time in the history of the contest, the entry that received the most votes and won Display of the Year was the one that finished first in the Permanent Installation category: the Coke Creations Oreo display by Coca-Cola HBC Magyarország. The Coca-Cola team walked away with a total of 6 prizes.
In each category the 1st place winners will represent Hungary in the POP World Championship Shop! POPAI Global Awards international competition. The winner of last year’s Display of the Year 2023 in Hungary ceremonially received the Shop! POPAI Global Awards – also known as the “Oscars of POP”: 2-pallet display Coke Creations was a creative collaboration between designer and manufacturer Trusted Implementation and Coca-Cola HBC.
„Durable installation” category
1. ÉV DISPLAYE és „Tartós installáció” kategória I. helyezett (osztott első hely), Coke Creations Oreo display
1. Gösser Beer Spritz display (osztott első hely), POS Services
2. Kinley Pink Torta, Coca-Cola HBC Magyarország
3. Sunnywood Farmház installáció, DS Smith Packaging Hungary
„Durable normal” category
1. Óriás szalámi beépített hűtővel, Pick Szeged
2. PerfectMix Display, Coca-Cola HBC Magyarország
3. PICK Karácsonyfa display, Pick Szeged
3. Mignon sziget, Sole-Mizo
„Nem tartós normál” kategória
1. Domestos Foam termék alakú display, Unilever Magyarország
2. Dove zuhany display, Unilever Magyarország
2. Kutyamacska számlálós papírdisplay, Peaktime Agency és POS Services
3. SWISS Collagen display, DS Smith Packaging Hungary
3. COTY Bourjois FSDU display, POS Solutions
„Non-durable installation” category
1. Domestos Foam installáció, Unilever Magyarország
2. Stadion – Foci EB stadion display, Coca-Cola HBC Magyarország
3. UEFA Personal Care installáció, Unilever Magyarország
„Small-sized” category
1. SPAR Növényi tej polczászló, POS Services
„Campaign” category
1. Fuzetea Hexa display és Kisbusz nyári promóció, Coca-Cola HBC Magyarország
2. PICK X MLSZ körbejárható display, Pick Szeged
„Digital” category
1. KoKo Dairy Free polcélkijelzős display digitális kioszkkal, Digitálisreklám.hu
2. Coke 300 ml – LED-fal Coca-Cola HBC Magyarország
Congratulations to all participants and winners!
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