PR
OMÉK – The treasures of the Carpathian Basin
The National Agriculture and Food Exhibition and Fair is Hungary’s oldest and most traditional agricultural event. OMÉK is the biggest agricultural fair not only in Hungary but it is also...
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New campaign launched by OMÉK
OMÉK has launched a special promotional tv-spot which can easily be referred to as the oddest Omék-movie so far. Even director László Kriskó faced a number of challenges while making...
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Magazine: Packaging has an influence on product sales and profit
Dairy company Sole-Mizo commissioned the experts of DS Smith with developing the promotional packaging for its new Mizo Coffee Selection portfolio, launched early summer. The motto was ‘Take the coffee...
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NESTLÉ FITNESS is now made using a new recipe
We can stay dynamic with the help of oat and vitamin B NESTLÉ FITNESS breakfast cereal is now made using a new recipe. The product contains oat, which contributes to...
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The makers of noble wines
Our magazine interviewed György Twickel, the owner of Twickel Wine Estate (formerly Liszt Winery) in Szekszárd. György Twickel owner Twickel Wine Estate My mother, Countess Mária Terézia Zichy was born...
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SPAR wine tasting at the Budapest Wine Festival
Winemakers, special treats, and a wide range of professional and entertaining programmes will be waiting for visitors in Buda Castle between 7 and 10 September, at the 26th Budapest Wine...
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(HU) Minden segítség számít az emlőrák elleni küzdelemben
Sorry, this entry is only available in HU....
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#uptrade with wanzl
Wanzl, one of those companies which have been exhibiting at EuroShop for the longest time, was waiting for representatives of international retailers at stand No.1400 this March. In the future...
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Abroncs Trade House: leaders in fleet services
Abroncs Trade House was established in 1995. The company sells an unbelievably wide range of tyres made by more than 30 top manufacturers. Abroncs Trade House’s business strategy is based...
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Independent condition inspection can increase the sales price of used cars
Businesses that use leased vehicle fleets already know the independent used vehicle assessment service of SGS. This service can also be very useful to privately owned car and commercial vehicle...
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Quality turkey products are the future
On 1 August 2017 new rules will enter into force in the Hungarian Food Book, which will change the face of the domestic meat product market. In the future the met...
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Rondo to strengthen positions in the fruit and vegetable sector
Rondo Corrugated Board Kft.’s constant objective is to provide partners with practical, creative, high-quality packaging solutions – taking into consideration new logistic aspects as well. The company delivers corrugated boards to...
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GDSN-based B2B service from Brandbank!
Brandbank started their GDSN-based B2B portal service in Hungary as well. Those suppliers who subscribe to the Brandsync service get the chance to supplement B2C data produced by Brandbank with...
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Why is it good if your business has a packaging specialist?
The packaging specialists of DS Smith know how packaging influences product performance – in addition to protecting the goods while shipping and in storage. Mixitka is a relatively new fruit...
Read moreUnlimited data package, without a loyalty period
On 15 May Alexandra Reich, CEO of Telenor Hungary introduced the new, unlimited data tariffs of the mobile service provider at a press event. Telenor Hello Data limits the minutes...
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Taking social responsibility in everyday life
After the end of May general assembly meeting of CO-OP Hungary Zrt., our magazine interviewed re-elected group president László Pekó and CEO Géza Tóth. Mr Pekó stressed the importance of...
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Shell is driven by consumer satisfaction
Péter Gyúrós, convenience retail manager of Shell in Central and Eastern Europe and Péter Juhász, Shell’s sales manager in Hungary talked to our magazine about the company’s petrol station shop...
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Successful year for SPAR
With its 13,000 workers SPAR Hungary is one of the biggest employers in Hungary. At the end of 2016 the retailer operated 345 SPAR supermarkets and 32 INTERSPAR hypermarkets. Sales...
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Penny Market: development and a new logistics centre
Discount supermarket chain Penny Market celebrated its 20th birthday in 2016. Hungarian Penny Market stores were modernised and the 207th store opened last year. Penny Market is now busy building...
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Youthful marketing from Rossmann
In 2016 Rossmann realised a two-digit sales growth once again, the drugstore chain won the Superbrands recognition and based on consumer feedback they scored the highest brand equity index among...
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Lidl: quality and good prices
Lidl Hungary’s story started in 2004 with 12 stores and a logistics centre. Presently shoppers can choose from nearly 1,400 products, from fresh baked goods made in-store to healthy foods...
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CBA’s new strategy
Since early 2016 Vilmos Lázár has been sitting in the presidential seat of CBA instead of László Baldauf. The new leader brought a new strategy with him, in the spirit...
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More modern, more comfortable and greener ALDI stores
ALDI continues the store modernisation programme that they started last year. Bernhard Haider, managing director of ALDI Hungary told our magazine that thanks to the new interior design of stores,...
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Environmentally conscious decisions by consumers – it is worth paying attention!
A nice meal can bring the family together, so it isn’t surprising at all that mothers and grandmothers pick the best ingredients and they put their heart and soul into...
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Premium category food products made using Hungarian technology on four continents
The story of Hagyó Kft. started as a small business in Miskolc, but today their distilling machinery is already used overseas, with help from the Hungarian National Trading House (MNKH)....
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Hajdú parenica cheese wins Product of the Year 2017
In early 2015 Kőröstej’s Hajdú parenica product range renewed in both packaging and content. The 190g parenica got a new look and an XL size, and a 105g mini version...
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This year Garfield brings mysteries to SPAR stores
The theme of SPAR’s 8th Garfield sticker collecting album will be the world’s unsolved mysteries, outer space and the mystical side of nature. On 65 pages 200 stickers will have...
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Would you like to avoid workplace accidents? This is what you should do!
In the first half of 2016 there were 10,276 workplace accidents in Hungary – 27 percent more than in the same period of 2015 – and many of these could...
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