PR

Why is it good if your business has a packaging specialist?

The packaging specialists of DS Smith know how packaging influences product performance – in addition to protecting the goods while shipping and in storage. Mixitka is a relatively new fruit...

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Unlimited data package, without a loyalty period

On 15 May Alexandra Reich, CEO of Telenor Hungary introduced the new, unlimited data tariffs of the mobile service provider at a press event. Telenor Hello Data limits the minutes...

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Taking social responsibility in everyday life

After the end of May general assembly meeting of CO-OP Hungary Zrt., our magazine interviewed re-elected group president László Pekó and CEO Géza Tóth. Mr Pekó stressed the importance of...

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Shell is driven by consumer satisfaction

Péter Gyúrós, convenience retail manager of Shell in Central and Eastern Europe and Péter Juhász, Shell’s sales manager in Hungary talked to our magazine about the company’s petrol station shop...

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Successful year for SPAR

With its 13,000 workers SPAR Hungary is one of the biggest employers in Hungary. At the end of 2016 the retailer operated 345 SPAR supermarkets and 32 INTERSPAR hypermarkets. Sales...

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Penny Market: development and a new logistics centre

Discount supermarket chain Penny Market celebrated its 20th birthday in 2016. Hungarian Penny Market stores were modernised and the 207th store opened last year. Penny Market is now busy building...

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Youthful marketing from Rossmann

In 2016 Rossmann realised a two-digit sales growth once again, the drugstore chain won the Superbrands recognition and based on consumer feedback they scored the highest brand equity index among...

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Lidl: quality and good prices

Lidl Hungary’s story started in 2004 with 12 stores and a logistics centre. Presently shoppers can choose from nearly 1,400 products, from fresh baked goods made in-store to healthy foods...

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CBA’s new strategy

Since early 2016 Vilmos Lázár has been sitting in the presidential seat of CBA instead of László Baldauf. The new leader brought a new strategy with him, in the spirit...

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More modern, more comfortable and greener ALDI stores

ALDI continues the store modernisation programme that they started last year. Bernhard Haider, managing director of ALDI Hungary told our magazine that thanks to the new interior design of stores,...

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