Market News
Magazine: Emotionally the most effective FMCG commercials in 2020
2020 created challenges for the marketing profession as well. From the spring commercials that used to serve sales and brand building purposes were focusing on solidarity and on helping each...
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KSH: inflation was 5.1 percent in April
In April, consumer prices were on average 5.1 percent higher than a year before – the Central Statistical Office (KSH) reported on Tuesday. Over the past year, the prices of...
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Varga Mihály: the government supports the investments of food industry companies with 1.5 billion HUF
Within the framework of the Economic Restart Action Plan, the government will contribute 1.5 billion HUF to the 2.6 billion HUF investment of three food companies from the still free...
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The GVH and Nébih have concluded a cooperation agreement
Rigó Csaba Balázs, President of the Hungarian Competition Authority (GVH) and Oravecz Márton, President of the National Food Chain Safety Office (Nébih), signed an agreement on more efficient cooperation, the...
Read moreZEW’s economic indicator shows improvement in the economic situation in Germany
In May, the economic sentiment index of the ZEW Economic Research Institute in Germany rose to its highest level in more than twenty years, compared to the previous month, indicating...
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Mother’s Day displays from Australia
The POPAI and Shop! chapters are watching each other on all five continents. This time we got a summary of the Mother’s Day -held on the second Sunday of May...
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Challenges in e-commerce: E-consumers in focus
The spotlight is on e-consumers and their personal data The e-commerce boom was made possible by retail businesses getting through to new consumer target groups, and at the same time...
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Retailers in 2021: Online presence in offline stores
In 2021 most shoppers still visit physical stores because they want to ‘experience’ the product. They want to see it, hold it in their hands and try it before spending...
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5G and agricultural drones: what today’s agricultural industry needs to know
Digital technology is a huge opportunity for agriculture because it makes environmentally friendly solutions possible while increasing efficiency. At the same time, however, it also imposes new demands on agricultural...
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Ministry of Agriculture: It is worth taking advantage of the possibility of proposals for development
The domestic food industry will have an unprecedented level of resources in the coming years, thanks to which serious developments await the sector. The possibility of tenders is worth taking...
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The financial situation of the population also favours discount chains
Over the past year, the epidemic has brought many changes to the lives of the Hungarian population, but the change in the financial situation has affected all areas. In its...
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Consumer spending is speeding up in Hungary
Households around the globe have accumulated $5.4 trillion in additional savings compared with 2019’s spending patterns, Moody’s has said. That equates to more than 6% of global gross domestic product....
Read moreWhat about a possible uniform minimum wage in the EU?
Austria and Hungary also see that, due to the differences between EU member states, it is not appropriate for Brussels to regulate the uniform minimum wage in the EU, it...
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Retailers now able to offer virtual visualization solutions in-store
Leading augmented reality (AR) and 3D creative platform Poplar Studio has partnered with Raydiant, the leading experience platform offering plug-and-play digital signage solutions, that enhance and transform the in-store experience...
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More and more containers full of goods end up in the sea
The number of cargo containers lost in the ocean and seas reached a seven-year record last year, according to the World Shipping Organization (WSC). From tyres to underwear to smartphones,...
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KSH: export surplus in March was over one billion euros
In March, the value of exports in euros was 22.3 points and imports 15.3 percent higher than a year earlier. The foreign trade surplus improved by 685 million euros to...
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Problematic webshops can be closed for up to a year
With the advent of the online sales channel, inspection authorities are also finding more and more websites in Hungary offering counterfeit, illicitly manufactured or marketed products for sale; fraudsters can...
Read moreCereal prices keep increasing
The increase in cereal prices in the world has still not stopped, and it seems that further increases are to be made in Hungary, said Tamás Petőházi, President of the...
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Our face is our business card, so let’s take good care of it!
Market players in the face care category also had to face unexpected conditions in 2020. Richard Dani, the head of Alveola Kft.’s trade division explained that the measures imposed to...
Read moreRetail sales in the Czech Republic increased by five percent in March
Excluding calendar effects, retail sales in the Czech Republic increased by five percent on an annual basis in March, while they decreased by 1.6 percent month-on-month, the Czech Statistical Office...
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Product innovations: At the gates of a new world
Healthy, natural and immune system strengthening food products are very popular and numerous companies are building portfolios with products like this. Chobai has recently announced launching a new probiotic yogurt...
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Fragrances tuned to moods
The breakout of the COVID-19 pandemic changed our lives, many people started working from home, people meet others much less often and they don’t frequent gyms. Consequently, deodorant sales reduced...
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Magazine: A popular guide to funding programmes for the food industry
Hungary will soon start the fourth budgetary cycle in the European Union and the national administration is busy planning agricultural funding programmes. In the meantime we shouldn’t forget about the...
Read moreThe amount of tenders for the development of livestock farms has more than quintupled
The government has increased the budget for tenders for the modernization of livestock farms fivefold, so those concerned can receive 260 billion HUF instead of 50 billion HUF, Minister of...
Read moreRetail sales grew by 4.1 percent in the first quarter of the year in Romania
In Romania, according to raw data, the volume of retail sales increased by 4.1 percent in the first quarter compared to the same period last year, the Romanian National Statistics...
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Growth, speed, expansion
Focus topic of the newsletter E-Scanner of the Private Label Manufacturers Association is the expansion of retail players and the monitoring of changes. Growth is generated by acquisitions, online expansion...
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Besides keeping you awake, energy drinks ought to be healthy too!
András Palkó, Coca-Cola HBC Magyarország’s marketing operations manager reported to our magazine that the retail market of energy drinks grew by 2.9 percent in value and increased by 3.3 percent...
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KSH: retail sales fell by two percent in March
In March, according to raw data, retail sales decreased by 1.5 percent and calendar effects by 2.0 percent compared to the same period last year. Compared to the previous month,...
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World Poultry Day is May 10, a celebration of the poultry profession
On the initiative of Hungary, the poultry profession celebrates World Poultry Day on 10 May. The event aims to draw attention to the players in the poultry sector, who are...
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Premium income from agricultural insurance increased last year
In Hungary, farmers paid 16 billion HUF in plant insurance premiums to insurers in 2020, 16.7 percent more than in the previous year, the premium income of the animal insurance...
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