Mars Petcare launch trio of new Pedigree multivitamins in the UK
Mars Petcare is debuting into the supplements category with the launch of a trio of new Pedigree multivitamins.
Available now, each soft chew supplement contains 100% natural chicken, at least eight vitamins and are designed with active ingredients to help address and deliver on specific benefits for dogs, such as immunity, digestion, and joint care.
Continuing its mission to make a ‘Better World for Pets’, the launch from the FMCG brand follows findings that revealed that only 10% of the category is currently in chew format, which gave Mars an opportunity to address the gap in the market.
As the UK’s number one dog food brand, Pedigree is making it easy for pet parents to offer their pets supplements with multivitamins in a small soft chew format, but are also designed to be safe for all dogs no matter their size or breed.
The pet supplements category is already worth £126m in the UK, but the brand believes there is room for growth.
Related news
Mondelēz Exploring Hershey Acquisition
Mondelēz International is exploring the acquisition of chocolate maker Hershey,…
Read more >Doing good things and operating successfully
Mars Incorporated has made great progress in reducing carbon emissions,…
Read more >We were learning together (Part 2)
Almost 1,100 “students” enrolled at the FMCG Open University, to…
Read more >Related news
Recognition of Consumer Protection Excellence: Honoring the Best of 2024
This year’s outstanding consumer protection officers and special award recipients…
Read more >The Joy of Giving! – SPAR stores collect non-perishable food for people in need
The Hungarian Maltese Charity Service and SPAR Hungary have launched…
Read more >KSH: industrial production decreased by 0.2 percent in October
In October, the volume of industrial production fell by 0.2…
Read more >