News and articles

Maze of paragraphs

Many regulations pertaining to sales of OTC products and also to pharmaceuticals which require a prescription changed in the beginning of the year. While selling of OTC products in retail...

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LMMI 100% lemon juice

LMMI 100% lemon juice is made from the best Sicilian lemons, harvested in the winter, at the peak of their ripeness....

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Private meeting in Amsterdam

Mostly small to medium businesses are interested in joining the international production of private labels in Hungary. 1,600 companies from 70 countries attended the world exhibition held in Amsterdam at...

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Beware of the midget!

This was the title of a movie, in which Goldie Hawn saw a hit man in every short man she met. I call sales people who fail to sell –...

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Banana palinka is here

Agárdi Pálinkafőzde has begun making palinka from tropical fruits. The tropical flavours are intended primarily for the Hungarian market. Agárdi Látogatócentrum also has a new program to offer: grill parties...

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Question:

What are Hungarian consumers like? In what way are they different from consumers in neighbouring or Western European countries? Does a national character identifiable for market research exist? How can...

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Secrets of successful exhibitors

Many people believe that the most cost-effective marketing tools for small to medium enterprises are exhibitions. However, hard and creative work is also needed to attract attention. Spectacular stands are...

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Coupons, points, VAT

We asked Zsolt Tenczer, senior manager of PricewaterhouseCoopers, about the differences between the way VAT deductible after promotional vouchers is calculated n the EU and in Hungary. Vouchers and coupons...

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Pariva

2 in 1 product which helps to make life easier for housewives and is a rational and energy-efficient solution for single households....

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Enter the olive oils

Olive oil is a small category but it shows dynamic growth. Annual retail sales exceed HUF 2 billion . According to the Retail Index of Nielsen, growth was over 21...

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Discounting

A classic cash register shows us how much we have sold. Though barely noticeably yet, amounts in cash registers at the end of the day have begun to shrink. Small,...

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Wine and wine makers at Zwack

„Get acquainted with the wine maker!” was the name of the wine tasting held by Zwack Unicum Nyrt. On 14. June, where among others, the latest products from Zwack Izabella...

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Answer:

GfK Hungária has sophisticated and comprehensive methods to describe Hungarian consumers. Consumer preferences are described using our Consumer Confidence Index, Euro-Socio-Styles and GfK Lifestyles surveys. We also use an eye-scan...

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City of vending machines to be built in September

“Vision of Vending” – a vision of the future in the world of vending machines. This is the main concept of the Eu’Vend exhibition to be held in Cologne, in...

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„We had been very successful for the first 20 years”

We are in a small family store in the medieval city centre of Spoleto. This is a typical example of the traditional retail businesses which still hold a 30 per...

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Wiener Normal and Light

A product representing the inimitable atmosphere of Vienna cafes and the flavours of fine coffees from Vienna, in new packaging, with a Light version coming soon!...

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Stores opening

Tesco, Pécs Open: 20 arpil 2007 Chain: Tesco Store space: 1000 m2 SKU: 10 000 Tesco, Debrecen-Józsa Open: 4 may 2007 Chain: Tesco Store space: 1000 m2 SKU: 10 000...

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Chevaliers of Champagne celebrating 20th birthday

Chevaliers of Törley Champagne celebrated the 20th anniversary of the establishment of the Order on 18. May in Budafok. Törley also has reason to be proud of its wines which...

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Frozen pizzas concentrated in discount stores

According to Nielsen research, retail sales of frozen pizzas grew by 18 per cent in terms of value in the April 2006–March 2007 period. The market share of snack-type pizzas...

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Partnerluring

It is not an easy task to organise a press conference or a partner meeting and it is even harder to make it somewhat different from others. First, the ideal...

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Purchasing partnerships control 95 per cent of the Italian market

According to Paul Griffin from the London-based market researchers IGD, the Italian food retail market was worth EUR 149,5 in 2005. The five biggest chains hold a combined market share...

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Strawberry-yoghurt Campino

Strawberry-yoghurt Campino refreshed both in looks and in contents has real fruit juice and essence from fruit flowers in addition to 22% fresh, creamy yoghurt....

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METRO in Pécs modernised

The most recently modernised METRO Cash & Carry Hungary store opened in Pécs, on 14. June. According to Tibor Zsombor, sales director of METRO Cash & Carry Hungary, all of...

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Silver medal for Kõbányai beer

Brands of Dreher Sörgyárak Zrt. have won five medals at the most prestigious world event devoted to quality, the Monde Selection. – In addition to the Grand Gold Medal, Dreher...

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Private label pizzas – at all costs

It is not necessarily very logical to go to a discount store for a pizza, but this is what most people do. Customers can choose between a manufacturer’s brand and...

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25 checkpoints

The perking plant of Lavazza in Torino, the biggest in the EU, covers 7,3 hectares. As they do not have plantations of their own, they purchase coffee from 60-70 producers....

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Hyper new from Prague

I am prejudiced towards Prague. It is not the price of beer, the beauty of the old city or their national food which makes me envy the people, who are...

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SIÓ fresh & fruit

New sió fresh&fruit is a delicious, enjoyable, refreshing, pleasant and thirst quenching fruit drink with natural fruit content....

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Health and exclusivity

Spar Magyarország Kft. and Europark Shopping Centre organised an event called Health Days for the first time between 4-6 May. A new, exclusive private label brand has been added to...

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Aperitif French style

The first Thursday of each June is the day of French culinary culture. On this day, gastronomic programs are organised in 24 countries under the name “Apéritif à la française”....

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