News and articles
More households buying yoghurt
Date: 2009-05-05 08:00:00
According to the GfK Hungária ConsumerScan, 84 percent of households bought yoghurt in 2008. The segment of fruit yoghurts produced growth in 2008, while that of natural yoghurt declined. Demand...
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Non-profit wholesaler
Date: 2009-05-05 08:00:00
With four years in existence and a turnover of HUF 600 million, the Hungarian Food Bank has already proven that this globally known initiative has a place in Hungary as...
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The “price of fear”
Date: 2009-05-05 08:00:00
According to cultural anthropologist László Bence Tarr, who regularly holds courses on stress management, it is a mistake to think that stress is an unavoidable feature of work, because stress...
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Győri Keksz Ltd. moving to the industrial park of Győr
Date: 2009-05-05 08:00:00
Győri Keksz Ltd. is changing its location by moving to the industrial park of Győr. The company has brought a 10 thousand square-metre area, that’s where the new, 3 thousand...
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Tesco collecting PET-bottles and alu-boxes in 50 stores
Date: 2009-05-05 08:00:00
In January this year, Tesco introduced the taking back of used PET-bottles and alu-boxes in 37 stores. Now, the system is available in 13 other stores as well. The main...
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Ice cream sales stable in terms of value, dropping in terms of quantity
Date: 2009-05-05 08:00:00
Retail sales of ice cream remain stable at HUF 18 billion annually, but dropped by 7 percent in terms of quantity in the February 2008-January 2009 period, compared to the...
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Healthy Danone products for every child
Date: 2009-05-05 08:00:00
Though Danone Kft. has different programs for different target groups, the message is the same in all CSR activities pursued by the company. Danone Kft has been supporting a number...
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New cash register zone concept by Wrigley
Date: 2009-05-05 08:00:00
According to Csaba Vajdahunyadi, sales director of Wrigley Hungária Kft., the market leader in the chewing gum category, the time has come for them to further enhance the scope of...
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Campari portfolio sold by BOLS Hungary
Date: 2009-05-05 08:00:00
From 1th April BOLS trades Campari International’s portfolio (Campari, Cinzano Vermuth, Cinzano Asti champagne, Old Smuggler whisky and Ouzo 12) in Hungary. With take-over of Campari’s portfolio BOLS can appears...
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Brands love mommy-bloggers
Date: 2009-05-05 08:00:00
Mommy-bloggers can easily become the big fishes of online marketing in the near future. As a matter of fact, mothers are top-consumers: they are responsible for $2.1 trillion of U.S....
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More intense POS activities for ice cream sales
Date: 2009-05-05 08:00:00
Private labels have conquered nearly one half of the market of ice cream. Flavour preferences are quite stable in the larger segments where intensive communication and innovative promotions can be...
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Another 40,000 unemployed
Date: 2009-05-05 08:00:00
The number of people in employment dropped to 3,790,000 in the December 2008-February 2009 period, while the number of unemployed rose to 378,000, which translates to an unemployment rate of...
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Ideal co-operation between manufactures and agencies IV. – You don’t have to believe everything!
Date: 2009-05-05 08:00:00
According to a survey conducted by Trade magazin and Promo Power Trade Marketing Agency, 78 percent of companies are sometimes forced to choose the cheapest merchandising service and 92 percent...
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Olympos gyümölcsital – megújult külső, bomba ár!
Date: 2009-05-05 08:00:00
Popular Olympos fruit drinks are now available in modernised packaging to both old and new consumers....
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Industrial real estate fair in Vienna
Date: 2009-05-05 08:00:00
Real Vienna, the international fair of industrial real estate is to be held for the fourth time this year, between 26-28 May. The event will be organised by Reed Exhibitions...
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NEXON representing ADP
Date: 2009-05-05 08:00:00
NEXON has been contracted by ADP Streamline, one of the leading outsourcing service providers in the world to represent it in the Hungarian market and to make its services accessible...
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Less ice cream sold
Date: 2009-05-05 08:00:00
According to a survey by GfK Hungária, ice creams continue to remain popular, though the growth in sales has come to a stop. 68 percent of the consumers interviewed in...
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Egg prices expected to rise further
Date: 2009-05-05 08:00:00
Trends in the global market of meat and poultry are monitored by the Agricultural Business Research Institute (AKI). Egg prices began to rise rapidly in the EU in March, reaching...
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Royal vodka
Date: 2009-05-05 08:00:00
Royal, the market leading vodka in Hungary has been available in the usual quality, with a modernised look since April this year....
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Coca-Cola icons for the summer
Date: 2009-05-05 08:00:00
This year’s icons of the Coke Club – MTV Icon summer series of concerts will include Hungária, Ferenc Demjén and Edda. Apart from the 12 groups reinterpreting old hits, there...
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Bigger than expected profit for Messer Hungarogáz
Date: 2009-05-05 08:00:00
Messer Hungarogáz Kft. produced a bigger than expected profit last year. Its revenues totalled HUF 12.9 billion, while its operating profit was up by 8.2 percent compared to 2007. Technological...
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Committed to quality and unbroken customer confidence!
Date: 2009-05-05 08:00:00
Szikrai Borászati Kft. has been present in the market in its present form since 2004. Its owner and CEO, Tibor Sári and his team are committed to quality and reliability....
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Hungary in economy mode
Date: 2009-05-05 08:00:00
As a result of the global financial crisis, the abundance of liquidity ended last year for Hungary. According to GKI forecasts, we are expected to reach the bottom of recession...
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Győri joghurtos Jó Reggelt!
Date: 2009-05-05 08:00:00
The new JóReggelt! filled with yoghurt cream is the first biscuit in which an active yoghurt culture is combined with valuable corn fibres in the shape of a delicious sandwich....
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Viennetta Eper
Date: 2009-05-05 08:00:00
Viennetta Eper is a creamy and soft ice cream in popular strawberry flavour, with big waves from 2009....
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Private labels on the offensive
Date: 2009-05-05 08:00:00
Private labels have been continuously increasing their share in retail sales for years. The assortment of private labels is widening and deepening at the same time. The perception of private...
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Surprises from 60 year old Tchibo
Date: 2009-05-05 08:00:00
Tchibo is celebrating its 60th birthday with several events and surprises in Hungary as well. They will have a nation-wide prize game, with a Volkswagen Golf 6 as the main...
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