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Shell enters the e-mobility sector in Hungary
The transportation sector is responsible for 30 percent of the world’s energy use. Shell is investing in low-carbon fuels and e-mobility to help reach the climate goals agreed on in...
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Magazine: Waiting for a breakthrough
In Hungary online FMCG sales are way below the international average. Online FMCG retail started in 1998-1999 in Hungary and shoppers could only choose from the product selection of a...
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Comfort or protection?
The ideal situation is if the question above doesn’t have to be asked when discussing workwear. All kinds of work clothing should be in accordance with the given season, take...
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A 25-year success story: INTERSPAR celebrates a quarter of a century in Hungary
SPAR has played a pioneering role in establishing the hypermarket format in Hungary. It was 25 years ago that the first Hungarian INTERSPAR store opened in Győr. Today there are...
Read moreAsia: The epicentre of innovation
A study by Lux Research claims that China, Japan and South Korea spent USD 613 billion on research and development in 2018; with this combined budget these countries finished 2nd,...
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2+2 instead of 11+10
On 15 February a new register of trades entered into force. This document lists 174 vocations in 25 sectors. There are 3 vocations named for retail trade: shop assistant (3...
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Strong competition in recruiting workers
The experts of GKI Digital noticed a paradigm shift in the competition of FMCG retailers for shoppers. At the same time, supermarkets and discount stores located close to where people...
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Less luxury, more health?
In an 821-respondent representative survey, NMS Hungary was trying to find out what Hungarians are expecting from the year ahead of us, and how their expectations can influence their shopping...
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Advertising expenditure is likely to grow both in Hungary and at world level this year
According to a 59-country annual forecast by Dentsu Aegis Network, global expenditure on advertising will be worth USD 615.4 billion in 2020, which is 3.9 percent more than last year....
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Retail trade 2020: Revolutionary changes
A forecast by IGD has identified 10 areas that grocery retailers need to focus on if they want to be successful online. These are the following: understanding shoppers, integrating omnichannel...
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Shoppers could use more time
In December 2019 new online supermarket Kifli.hu conducted a representative survey among Hungarian internet users. This revealed that 50 percent of Hungarian consumers visit grocery stores or specialist food shops...
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Blockchain: A safe supply chain
According to a report by the World Economic Forum, 2020 will be the year of blockchain’s breakthrough if the governments and central banks pay enough attention to this technology. The...
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Retail chains and their followers
Ynsight Research and Silberstein & Partners set up a research team to study consumer opinion about FMCG retailers in social media and on the internet in general. They used the...
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Retail trade in Germany: Vacancies and few applicants
No less than 50,000 jobs are unfilled at Germany’s 50 biggest retail companies. In order to help them recruit new workers more successfully, Cologne-based EHI Retail Institute surveyed the human...
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Which way is the labour market going?
Seemingly the situation didn’t change: 1. In Hungary 50,000 more people retire per year than the number of workers entering the labour market. 2. Western Europe is also increasing salaries...
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Sirha Budapest 2020: The biggest Hungarian celebration of everything food
Our magazine asked Klára Tihanyi, exhibition director of Sirha Budapest 2020 about the food, baking and confectionery, HoReCa, packaging and gastronomy trade fair. ‘In 2018 about 300 exhibitors from 17...
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Magazine: The Trade Parliament was in session (Part 1)
This year our magazine organised the Business Days conference in Tapolca under the name Trade Parliament, between 16 and 20 September. A record-breaking 750 FMCG experts and decision-makers came to learn...
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Magazine: Tasty holidays!
Market players in the spice category are preparing for the end-of-year holiday season with great fervour. This is the time of the year when families diverge from the routine dishes eaten...
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Magazin: Figurák díszlépésben
A fizetőképes kereslet nevéhez méltóan egyre többet fizet év végén a szezonális édességekért. A piacon a kakaóbevonós mikulások és konzum szaloncukrok csillaga már korábban leáldozott. Immár a speciálisabb, hozzáadott értékkel...
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Magazin: Amikor igenis számít a külső…
Bár alig ért véget a nyár, és az év végi ünnepi időszak még távolinak tűnik, a gyártók és forgalmazók már javában készülnek a karácsonyra hagyományos és trendi ajándékcsomagjaikkal. Kínálatukat a...
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Changing loyalty programmes in retail
On average two thirds of European household participate in some kind of loyalty programme operated by a retailer. There are big differences between the countries, though, as in Belgium every...
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Mobile payment is ahead of a breakthrough in Hungary
About five years ago Apple Pay and Android Pay broke new ground in contactless mobile payment, especially in Western Europe. However, it is still early days in Hungary in this...
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Instant payment to be launched in Hungary next spring
The Central Bank of Hungary (MNB) has recently postponed the introduction of the instant payment system in Hungary – the new date is now 2 March 2020. By using the...
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Mobile payment with QR code can be the key to fewer cash payments
In the instant payment system mobile payment with QR code has become popular in those countries where the market regulator and market players developed an open-source standard, or where banks...
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Strong customer authentication has arrived
On 14 September, as part of the Payment Services Directive 2 (PSD2) entering into force, strong customer authentication (SCA) will be introduced in Hungary. This will entail changes in e-commerce,...
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Online shops are likely to speed up instant payment
Experts estimate that there are approximately 10,000-14,000 online shops in Hungary, which realised more than HUF 500-billion sales in 2018. Half of online purchases are still paid for in cash,...
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Magazine: Summer heat doesn’t make biscuits sweat
On 25 July the Association of Hungarian Confectionery Manufacturers (MÉSZ) – in cooperation with the Hungarian Museum of Trade and Tourism (MKVM) – gave a press conference about the latest...
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Magazine: Predictive analytics can make a promotion successful already in the planning phase
What we call multidimensional complexity – a result of the digital revolution – has created a very comfortable situation for consumers: no matter where they are in the world, they...
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Improved sales performance from wholesalers too
This year is the second when we asked wholesalers supplying the retail and HoReCa sectors about the market and their own performance. Approximately 20-25 wholesalers talked about their results; their combined...
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