Magazine: Summer heat doesn’t make biscuits sweat

On 25 July the Association of Hungarian Confectionery Manufacturers (MÉSZ) – in cooperation with the Hungarian Museum of Trade and Tourism (MKVM) – gave a press conference about the latest market trends and sales results, which was combined with a biscuit history exhibition.

Dr Beáta Olga Felkai
Head of department at the Ministry of Agriculture

Dr Beáta Olga Felkai, head of department at the Ministry of Agriculture revealed that back in 2013 biscuit production’s sales revenue had amounted to HUF 68.262 billion, but by 2017 this sum increased to HUF 94.486 billion. Ms Felkai talked about the Excellent Quality Food trademark system, the work done by the National Food Tracking Platform and the changes in the Hungarian Food Book.

Sándor Sánta, president of MÉSZ gave a presentation about the trends that drive and the factors that influence the biscuit market, talking about climate change, lifestyle changes and the new-type products that manifest as the result of these. He revealed that the global biscuit market is expanding by 5 percent a year, and it is forecasted to reach the size of USD 164 billion by 2024. In the Hungarian market the president calculates with a 4-percent growth as regards the 2018 results, with volume sales at 28,000 tons. Dr Róbert Török, assistant director of MKVM gave an insight into the history of biscuit production. Associate professor Dr László Somogyi and senior lecturer Dr Ágoston Temesi introduced the chocolate, coffee and tea maker master course of Szent István University. //