Company and Personal News

Great results from Carlsbergtől

Danish Carlsberg doubled its profits in the first quarter of the year. World’s fourth largest brewing industry group owes its success to the increase in sales in Eastern Europe. The...

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The Foltmentes (free of blemishes) donation campaign will continue

After last year's big success Hungarian Maltese Service and the Vanish will continue its national clothes collecting action .This year's action will begin in June and ends in September. Eight...

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METRO’s profits halved

One of the biggest German chain of stores’ profit halved during the first quarter of 2009. Revenue is expected to fall throughout the year, though the management is still optimistic....

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New name for courier service

Road Parcel, one of the leading courier services in Hungary is to change its portfolio, image and name. Its name is to change to trans-o-flex and will specialise in delivering...

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Surprises from 60 year old Tchibo

Tchibo is celebrating its 60th birthday with several events and surprises in Hungary as well. They will have a nation-wide prize game, with a Volkswagen Golf 6 as the main...

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With dots for cultic gifts

A promotion similar to last year’s EFFIE prize winning campaign is planned again by the Pöttyös brand. One of the important innovations is that uploading a single code will be...

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Agárdi Pálinkafőzde and its chief distiller world champions

Agárdi Pálinkafőzde became world champion at the Destillata 2009 competition held in Vienna. The distillery won the title „Distillery of the Year’, while several of its products won “Palinka of...

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Univer-firm opened in Kecskemét

Kecskemét-based Univer Product Plc. is about to close its firm in Nagybánya (Romania) in June, and moves production to Hungary instead.The company involved in babyfood and relishing has already communicated...

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Completa opening on line café

An on line café was opened by Completa in April at the www.completa.hu web site, where a lot of information is available about the brand and the products. Recipes of...

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Győri Keksz Ltd. moving to the industrial park of Győr

Győri Keksz Ltd. is changing its location by moving to the industrial park of Győr. The company has brought a 10 thousand square-metre area, that’s where the new, 3 thousand...

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News

Sales at U.S. retailers declined less than expected in March in a sign that shoppers may be regaining confidence to open their wallets after more than a year of recession....

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Campari portfolio sold by BOLS Hungary

From 1th April BOLS trades Campari International’s portfolio (Campari, Cinzano Vermuth, Cinzano Asti champagne, Old Smuggler whisky and Ouzo 12) in Hungary. With take-over of Campari’s portfolio BOLS can appears...

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Question

What means are available for supporting the international marketing of Hungarian wine? How useful are the new resources made accessible by the EU wine/grape reform? How could market players co-operate...

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Coca-Cola icons for the summer

This year’s icons of the Coke Club – MTV Icon summer series of concerts will include Hungária, Ferenc Demjén and Edda. Apart from the 12 groups reinterpreting old hits, there...

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Answer

Since August 2007, winemakers have been subject to a marketing tax. 60 percent of tax revenues which amount to HUF 750 million annually are allocated to collective wine marketing. A...

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László Kiss CEO of Tokaj Kereskedőház Zrt.

Hungarian State Holding Company selected the homeborn, young wine-grower for the position among thirteen tenderers. The winner conception of the 34 years old tenderer was about assuring the raw material,...

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SIÓ–ECKES CSR programs focusing on children

Corporate social responsibility is a strategy which represents a commitment to certain causes. For SIÓ-ECKES, the safe and healthy lifestyle of children has been such a cause for several years....

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Changing Synergon image

Synergon which turned into a holding company last year has began to .transform its image. The most apparent sign of change is the new logo with new colours which is...

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Three pillars

The CSR activities of SIÓ ECKES Kft represent three pillars: the Thank You SIÓ! program, traditional charitable activities like support for Heim Pál Children’s Hospital and other social initiatives like...

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Mobile bar by Poplart

A prize winning Austrian product has been added to the assortment offered by Poplart BTL Kommunikációs Ügynökség. The JUSTINCASE mobile bar fits in a bag and can be assembled without...

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Non-profit wholesaler

With four years in existence and a turnover of HUF 600 million, the Hungarian Food Bank has already proven that this globally known initiative has a place in Hungary as...

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Always promoting learning

Always is to launch a scholarship scheme for young people from poor families which is intended to help them in accessing higher education. Applications for the HUF 150,000 per year...

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Healthy Danone products for every child

Though Danone Kft. has different programs for different target groups, the message is the same in all CSR activities pursued by the company. Danone Kft has been supporting a number...

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Wellness services on Tesco Row

Tesco-Global Áruházak Zrt. is to launch a coupon campaign for customers visiting the shops located in its Bonyhád, Dombóvár. Miskolc-Avas and Szeged-Mórahalom stores. Customers holding receipts about goods worth more...

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New cash register zone concept by Wrigley

According to Csaba Vajdahunyadi, sales director of Wrigley Hungária Kft., the market leader in the chewing gum category, the time has come for them to further enhance the scope of...

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The finest Stella Artois beer is being produced by Borsodi Brewery Plc

Borsod Brewery Plc., Hungarian factory of AB-InBev has won an international quality prize for beer-producing developments realized in 2008. AB-InBev runs a quality-competition among its breweries every year. Beer produced...

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Kinder Tejszelet, Kinder Hűtött Finomságok

The Kinder Hűtött Finomságok promotional campaign has reached its 4th and final stage. The main prize is worthy of the occasion: we can see the key of a Balaton lakeside...

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New musical image for Obi

Obi has had a new musical image developed under the name Obi Fiesta by Mood Media. Background music in 23 Obi stores will be compiled to reflect a sunny and...

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Győri Jó Reggelt! joghurtos

The combination of an active yoghurt culture and valuable corn in the shape of a delicious sandwich. Agency: Euro RSCG Zrt. Customer: Győri Keksz Kft. Product: Győri Jó Reggelt! joghurtos...

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Tesco collecting PET-bottles and alu-boxes in 50 stores

In January this year, Tesco introduced the taking back of used PET-bottles and alu-boxes in 37 stores. Now, the system is available in 13 other stores as well. The main...

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