Other
Shoppers need to get used to this type of communication
With the spreading of digitalisation, artificial intelligence (AI) is playing a bigger role in retail too. For instance chatbots are used to communicate with consumers. According to a survey conducted with 1,000...
Read more
Shopper experience in the retail sector (Part 2)
In the previous issue we were discussing how to improve the shopper experience. Now it is time we gave you practical advice and recommended tools that can help develop closer ties...
Read moreSupplier program for SMEs
As part of a mentoring program, the government will spend 3.3 billion HUF on strengthening small and medium-sized enterprises in the next three years, primarily for their manufacturing, management, financial...
Read more
Alcohol prices jump in Scotland
Due to the law – adopted by the Parliament in Edinburgh six years ago, but introduced only on Tuesday, due to lengthy legal encumbrances – on the minimum price of...
Read more
Szeged-based Art Hotel is offering a nice example of hotel-CSR
Sorry, this entry is only available in HU....
Read more
(HU) GKI: Egyelőre viszonylag gyors a növekedés
Sorry, this entry is only available in HU....
Read more
Magazine: Store management in 2020
Those who belong to Generation Z will soon become the biggest consumer group and according to industry experts, by 2020 this will cause bigger changes in retail trade than the...
Read more
Shopper experience in the retail sector (Part 1)
It is very important to improve the shopper experience in both classic retail and in e-commerce. A study by Brian Cantor, published in Customer Contact Week (CCW) Digital introduces new approaches...
Read more
Loyalty building as part of an omnichannel strategy
According to a study by SessionM – which referred to Retail Touchpoints – from 2017, in the last 4 years consumers have been losing interest in traditional loyalty programmes. eMarketer reported...
Read moreEuronics opened a new store in Zalaegerszeg
The Vöröskő Kft., operator of the Euronics business network opened a 1,200 square meters of technical warehouses with brownfield investment in Zalaegerszeg on Friday. Fazekas Zsolt, managing director at the...
Read more
The willingness of SMEs to invest is at a multi year peak
The willingness of SMEs to invest is at a multi year peak, as currently two out of three executives plan to make some improvements over the next year, according to...
Read moreThe MKB Group and the Association of Agricultural Machinery Distributors signed a co-operation agreement
The MKB Bank Zrt. and the Association of Agricultural Machinery Distributors (Megfosz) signed a strategic co-operation agreement for one-year in Budapest on Wednesday. The MKB Group supports the promotion of...
Read moreThe vineyards did not deteriorate in the March frosts
The unusual winter, with its unusually warm months and then the frosty springtime, did not cause damage to the vineyards in the Mátra and Eger wine regions, and even the...
Read moreFazekas Sándor: net average earnings in agriculture increased to one and a half times higher
In the seven years since 2010, 72,000 new jobs have been created, net average earnings in agriculture increased to one and a half times higher, and the sector is on...
Read more
A report on shopper experience
Brian Cantor from Customer Contact Week Digital – with the involvement of industry experts – has prepared the latest report on shopper experience, titled Retail CX. In this Mr Cantor makes...
Read more
Magazine: Five roads that lead to profitability: the power of planning
According to ActionCOACH’s model, there are five factors which can make a business profitable: 1. number of customers, 2. conversion rate, 3. number of purchases, 4. average value of a purchase, 5. profit margin. An average...
Read moreThe air cargo of the Liszt Ferenc International Airport increased by 11.5 percent in February
In February, the air cargo of the Liszt Ferenc International Airport increased to more than 10,000 tonnes, which is a 11.5 percent increase over a year – the Budapest Airport...
Read more
GKI: Investments rose rapidly in 2017
In 2017 the Hungarian economy expanded faster than expected, by 4 per cent. Although this rate is much higher than the EU average of 2.6 per cent, it is only...
Read moreKSH: export is over 100 billion euros, trade surplus is over 8 billion in 2017
Exports of goods last year reached 100.581 billion euros, 8.2 percent higher than a year before, while imports increased by 11.1 percent to 92.499 billion euros. The 8.082 billion euros...
Read more
The domestic print media reached an eighteen and a half percent increase on the advertising market
The total advertising revenue of 2017 reached 106,783 billion forints. The press reached a two-digit growth. Its growth rate surpassed all market segments and the latest data show a significant...
Read more
The range of protected geographical indications has expanded with another seven members
The range of protected geographical indications has expanded with the Csopaki wine, the Sikicarp of Akasztó, peaches from Budaörs, the Black Cherry from Szomolya, sour cherry from Újfehértó, Nagykun rice...
Read moreYou too, Johnny! – New whiskey under the name Jane Walker
Johnnie Walker is rolling out a female version of its iconic logo, an attempt to draw more women to the world’s best-selling scotch and acknowledge a broader push toward gender...
Read moreIKEA is expanding with small shops
Since the market turnaround in 2015, IKEA’s smaller retail stores, the so-called pop-up stores, have recently opened, most recently in Zurich, but there are several small stores in Canada, Norway,...
Read more
Create your display this way!
One of the key elements in an efficient in-store promotion campaign is using the right displays. SHOP! named 9 guidelines for developing in-store marketing materials which can help maximise a campaign’s ROI....
Read more
Calculating ROI
In 2018 POPAI Hungary Association will focus its work on ROI calculation. Calculating return on investment (ROI) is more and more frequent in marketing too. In this segment the ROI number shows...
Read more
Digitisation slowly reaches the SME sector
According to a publication by Budapest Bank, the digital transformation is just about to reach Hungarian SMEs – this can be seen from the small proportion of digitisation-related investment projects. The...
Read more
Few companies profit from the opportunities created by digitisation
Only half of the Hungarian SME sector is active digitally and only every second enterprise has its own website. What is more, every third business tries to stay alive without any...
Read more