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Magazine: Five roads that lead to profitability: the power of planning
According to ActionCOACH’s model, there are five factors which can make a business profitable: 1. number of customers, 2. conversion rate, 3. number of purchases, 4. average value of a purchase, 5. profit margin. An average...
Read moreThe air cargo of the Liszt Ferenc International Airport increased by 11.5 percent in February
In February, the air cargo of the Liszt Ferenc International Airport increased to more than 10,000 tonnes, which is a 11.5 percent increase over a year – the Budapest Airport...
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GKI: Investments rose rapidly in 2017
In 2017 the Hungarian economy expanded faster than expected, by 4 per cent. Although this rate is much higher than the EU average of 2.6 per cent, it is only...
Read moreKSH: export is over 100 billion euros, trade surplus is over 8 billion in 2017
Exports of goods last year reached 100.581 billion euros, 8.2 percent higher than a year before, while imports increased by 11.1 percent to 92.499 billion euros. The 8.082 billion euros...
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The domestic print media reached an eighteen and a half percent increase on the advertising market
The total advertising revenue of 2017 reached 106,783 billion forints. The press reached a two-digit growth. Its growth rate surpassed all market segments and the latest data show a significant...
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The range of protected geographical indications has expanded with another seven members
The range of protected geographical indications has expanded with the Csopaki wine, the Sikicarp of Akasztó, peaches from Budaörs, the Black Cherry from Szomolya, sour cherry from Újfehértó, Nagykun rice...
Read moreYou too, Johnny! – New whiskey under the name Jane Walker
Johnnie Walker is rolling out a female version of its iconic logo, an attempt to draw more women to the world’s best-selling scotch and acknowledge a broader push toward gender...
Read moreIKEA is expanding with small shops
Since the market turnaround in 2015, IKEA’s smaller retail stores, the so-called pop-up stores, have recently opened, most recently in Zurich, but there are several small stores in Canada, Norway,...
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Create your display this way!
One of the key elements in an efficient in-store promotion campaign is using the right displays. SHOP! named 9 guidelines for developing in-store marketing materials which can help maximise a campaign’s ROI....
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Calculating ROI
In 2018 POPAI Hungary Association will focus its work on ROI calculation. Calculating return on investment (ROI) is more and more frequent in marketing too. In this segment the ROI number shows...
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Digitisation slowly reaches the SME sector
According to a publication by Budapest Bank, the digital transformation is just about to reach Hungarian SMEs – this can be seen from the small proportion of digitisation-related investment projects. The...
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Few companies profit from the opportunities created by digitisation
Only half of the Hungarian SME sector is active digitally and only every second enterprise has its own website. What is more, every third business tries to stay alive without any...
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Shopping about to become all about the experience
At a conference held early this year US retail software company Vend called attention to the trend that consumers are buying the so-called necessary products (bread, toilet paper, etc.) online,...
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Waitrose food forecast for 2018
British supermarket chain Waitrose conducted a survey in 2017, according to which two thirds of shoppers visit grocery stores more than once a day, especially 18-24 year old consumers. Many people...
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Amazon Go: the first impression
IGD’s experts have visited the first Amazon Go store in Seattle. Those who wish to shop here must download the Amazon Go smartphone application, which is connected to the customer’s Amazon...
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Majority of managers don’t think that IT investment will increase this year
According to a survey conducted by Rentasystem about the IT investment plans of SMEs and large companies, firms replace their IT devices less frequently than before: instead of every 1-2...
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Give customers an experience and they will be loyal to you
Early January Retail Customer Experience published what experts and managers forecast for 2018 in the field of retailers keeping shoppers. Katie Smith, retail analysis and insights director with EDITED is of...
Read moreThe SME development strategy is under shaping
The SME development strategy that helps the development and the growth of the Hungarian small and medium-sized enterprises (SMEs) is under shaping – Balogh László, Deputy Minister of State of...
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KSH: Retail sales increased by over six percent
Retail sales grew by 6.4 percent in November last year, compared to a year before, both according to the calendar effect adjusted and raw data, according to the first estimate...
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Syngenta’s employees help disabled yong people with their Christmas collections
Syngenta’s employees offered more than half a million forints at the company’s Christmas collection. The amount will fund the All-Life Foundation of the the Kaposvár Disabled Young People. Photo: Turjányi...
Read moreBest of 2017 – Video of the day 2., Bizarre
This week we will publish the latest newsletter of this year. With our subjective selection we say goodbye from 2017: we give the visitors the best videos of the year...
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(HU) Ételkülönlegesség az AMC baromfihús kampányban
Sorry, this entry is only available in HU....
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Sign up for the Sirha Budapest 2018 Innovation Product Competition!
The Sirha Budapest International Innovation Product Competition, organized by the Hungexpo Zrt. and Trade magazin will be organized again. The aim of the thematic professional event is to extend the...
Read moreFennel honey won the Excellent Hungarian Honey of the Year 2017 award
The results of the honey competition and the best honey of this year were announced at the 10th Honey and Gingerbread Festival in Gyula, on Saturday. The fennel honey of...
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(HU) Jelentkezzen a Sirha Budapest 2018 Innovációs termékversenyére
Sorry, this entry is only available in HU....
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A growth in Christmas turnover is expected in retail
Retail sales may exceed last year’s 1000 billion HUF turnover by 3-4 percent in December this year – Vámos György, secretary general of the National Trade Association (OKSZ) told at...
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