Posts From trademagazin

Good and bad news from Tokaj

Costco, one of the largest U.S. supermarket chain will distribute Tokaji Aszú wines for ten years. Costco contracted with Tokaj Trading Co. to pay an annual 2.5 million USD for...

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Three life-saving devices from Henkel

Henkel Hungary Ltd. has placed three defibrillator devices in Békés County. One unit is at the medical station on Lencsési road in Békéscsaba, while the other two devices can be...

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Positive list of the Four Paws

The Austrian animal rights organization the Four Paws took the Hungarian poultry producers who have undertaken not to apply technologies related to animal torture onto the positive list. The organization...

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“The Smurfs” action became the most successful promotion of the year

At the annual contest of Trade Magazin, the producers, traders and agencies implementing promotions of the FMCG sector could compete for “The most successful promotion of the year” title. SPAR’s...

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The winning three: quality, price and choice

According to the “Shopping Monitor 2009/2010” study of GfK Hungária Market Research Company; The most important criterias in the choosing of shops are: quality of freshness and price. The types...

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Open Cellar Days again

This year, in the Year of Festivals, the Association of Open Cellars, the Bacchus Arts Studio, the Hungarian National Tourist Office and the Hungarian wine regions wineries are joining forces...

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Yogurt was the star of last year

According to the retail datas of the MEMRB Market Research Bureau; Yoghurt products were able to achieve outstanding growth last year. From 2008 to 2009 the FMCG market grew nearly...

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Unemployment close to 12 percent

According to the Central Statistical Office; in the first quarter, unemployment continued to increase. The number of unemployed persons was 498 thousand, which means a 11.8 percent unemployment rate. In...

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The campaign for Pécs conntinues in Austria

According to the survey of the Austrian Gallup institute; the 4 percent of Austrians traveling abroad this year, planning to visit Pécs. The Hungarian Tourism Zrt., having an integrated campaign...

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Culinary point by point: a new point collection campaign of Tesco, and Rosenthal

Tesco jointly with Rosenthal launches new loyalty action, due to thes success of its previous point collection actions, which is expected to be succesful among housewives again. In the scope...

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New taste from the Nestea tea family

The popular ice tea family expands with a new flavor. After Poland and Slovenia from April the Nestea Mango-Pineapple can be also purchased in Hungary. The Nestea Mango-Pineapple family, is...

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The Slovakian Parliament authorizes the Tokaj name

In the Slovakian part of the Tokaj wine region, the Tokaj name can be used again, from the 1st of June – decided the parliament in Pozsony on Tuesday. Last...

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Tesco Express opened in the 8th district

A new Tesco Express store opened in the 8th district of Budapest, in the Mátyás square. With this store, 20 new format Tesco shops are waiting the costumers across the...

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The Henkel Silan Classis product family renews

Silan is one of the most favourite textile rinsing brand, due to its great softness and long lasting scents. The new Silan Fresh Lilac with Perfume Pearls’ fresh, dewy fragrance...

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At least the agriculture and food industry are looking for workers

According to the datas of the Workania.hu job portal; in 2009, the number of those who were looking for jobs increased by 4.5 percent, while 28 percent less jobs were...

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Cafeteria should not be buried

According to Nexon’s cafeteria survey, asking 20 thousand people; in 2010, compared to last year, the gross value of cafeteria benefits nearly increased by 15 percent, however, the ratio of...

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Törley group won another four medals

Törley group acquired two silver and two bronze medals at the 34th Challenge International du Vin wine competition. The oldest wine competition  of France was held between 16-17 April. Nearly...

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The S-Budget, SPAR’s own brand is two years old

The discount prized own-branded product family, the S-Budget of SPAR Magyarország Kereskedelmi Kft. offers an alternative in purchasing decisions for two years now, which since its introduction gives a powerful...

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U.S. consumers are very confident

Consumer confidence in the U.S shows a spectacular improvement: in April, the Conference Board's confidence index rose up to 57.9 points from the 52.3 points of March. The market expects...

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New Chief Executive Officer at Cerbona

From the 6th of April, Gosztonyi Gábor takes over the operational management tasks at the Székesfehérvár-based Cerbona Co.. His predecessor, Szabó István Tivadar will continue his activites at the Board...

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Arany Ászok: The supporters will decide which handball team gets the support

The fan game has reached to its half time, where the supporters who buy Arany Ászok beer in the appointed shops and restaurants can decide, which women’s handball team will...

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Tchibo won gold for its “Together for the nurseries!” promotion

Tchibo’s “Together for the nurseries!” promotion won”The most successful promotion of the year” award on the annual competition of Trade Magazin in the beverage category. With the "Together for the...

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Red wine against stroke

Red wine consumption in the case of stroke reduces the rate of brain damage – at least this is the conclusion reached by the researchers of the U.S. Johns Hopkins...

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Customer confidence needs to be strenthened (X)

Originality-and quality check of food products is necessary. )Since the 2006 scandal,  illegal trading with vehicle components has become more common instead of abuses with highly protected vehicle documents. The...

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Nativa tea drinks

In line with market trends, we continue to expand the Nativa product family, which offers the beneficial effects of green and white tea to consumers, without the long procedure of...

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Colgate Max Fresh Beads

Breath refreshing toothpaste with mouthwash beads....

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Vape Derm Herbal 2in1

The first product that protects not only from mosquito and tick bites, but thanks to its calming stick it guarantees instant comfort in case of a jellyfish sting while swimming...

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Tihany Valogatas

From now on Bakony camembert will also be sold under the brand name Tihany Válogatás, using the Tihany Válogatás Sandwich Camambert name....

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Tihany Valogatas Sandwich

Alongside the popular garlic flavour, Tihany Válogatás Camembert will also be available in green peppercorn and chilli flavours....

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Finish All in 1

New Finish All in 1 gel comprises the salt and rinse functions, giving you squeaky clean dishes after short and long dishwashing programmes alike....

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