Posts From trademagazin
End of market reshuffle
Date: 2006-11-20 08:00:00
Last year was a good and stable period for the Hungarian canned food industry which processes one million tons of fruits and vegetables annually. While 2004 brought losses for the...
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Market share of Hungarian milk declines
Date: 2006-11-20 08:00:00
Since accession to the EU, Hungarian milk production has changed markedly. While milk processing enterprises purchased 1.550 billion litres in 2004, this figure was only 1,370 billion litres in 2005....
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Excessive production
Date: 2006-11-20 08:00:00
Hungary’s annual grain production is between 9-17 million tons. The domestic market absorbs less than 8 million, while the rest is exported or offered into intervention. Hungary is a net...
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Only two companies left in the domestic market
Date: 2006-11-20 08:00:00
Sugar factories had a profitable year in 2004, while not all sugar beet producers were as lucky. In Hungarian sugar factories almost half a million tons of white sugar were...
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Production of sweets is shrinking, consumption is not
Date: 2006-11-20 08:00:00
The Hungarian confectionery market grew by 1.5% last year. The domestic range of products meets the Western-European standards, and the market is ruled by the biggest European producers. The competition...
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From German to Latin taste
Date: 2006-11-20 08:00:00
Hungary’s geological treasures create an environment where the mineral content of natural mineral water is high, and exceptionally healthy for human consumption. The output of the Hungarian production was 700...
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Less sugar, less calories
Date: 2006-11-20 08:00:00
Consumption of wholesome non-alcoholic beverages (mineral water, carbonated soft-drinks and fruit juices) has been steadily growing in the past decade in Hungary; it almost doubled, thus reaching a standard European...
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Favourable domestic trends for wine
Date: 2006-11-20 08:00:00
The year 2004/2005 does not count among the best years of wine production in Hungary. The purchase price of wine dropped by 25% due to overproduction, export fell by 180...
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Return of the beer bottle
Date: 2006-11-20 08:00:00
In Hungary the beer market is rather static, the yearly turnover is 7.5 million hectoliters (6.9 domestic and 5-600 thousand foreign production). The low-price segment (at present with 15% market...
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Consumption growing after lifting of duties
Date: 2006-11-20 08:00:00
The legal market of liquors in Hungary has risen by 1-1.5 % in 2005, and has reached the amount of 47 million liters, first of all due to the growing...
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Export rates growing, import growth figures slowing down
Date: 2006-11-20 08:00:00
Hungary’s export rates of agrarian products have been on the rise since our EU accession, and this tendency is continuing. Although the forecast for the growth of export rates was...
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HoReCa clients with stars
Date: 2006-11-20 08:00:00
Hotels and restaurants are major customers of the retail trade. Being able to purchase everything in one place and in the appropriate quality is quite natural for them. – What...
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Real perks in cafes and restaurants only
Date: 2006-11-20 08:00:00
According to ACNielsen, HoReCa coffee sales show some decline. Outlets with a large turnover, like buffets and mixed profile stores are selling more coffee, their market share in terms of...
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Quality is the new trend
Date: 2006-11-20 08:00:00
A substantial part of total coffee sales take place in the HoReCa sector: over 2 thousand tons of coffee equalling HUF 7.4 billion in revenues is sold here. Quality seems...
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New sales manager for Sara Lee
Date: 2006-11-20 08:00:00
József Cserfai (39) is the new sales manager of the Coffee and Tea Retail Division of Sara Lee Hungary Zrt. The new sales manager graduated at the College of Foreign...
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Jubilee of Hoventa Exhibition
Date: 2006-11-20 08:00:00
A double jubilee was celebrated by one of the oldest trade exhibitions in Hungary. This the place where all the important innovations are presented to the professionals. Though this year’s...
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Success of baristas from Sara Lee
Date: 2006-11-20 08:00:00
Three out of the first five places went to baristas sponsored and trained by Sara Lee Hungary Zrt., market leader in coffee and tea, at the Hungarian Championship of Baristas....
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Number of quarters: declining number of nights
Date: 2006-11-20 08:00:00
Compared to the 2005 figures, in the first eight months of 2006 commercial lodgings accounted for a 3% drop in the number of person nights spent. The national Statistics Office...
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Promotions to meet special needs
Date: 2006-11-20 08:00:00
With international trade and international brands, the conscious and well-informed cosmopolitan has also appeared. European customers wish to see behind the wide assortment of products available to them. This is...
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Vénusz, goddess of the kitchen
Date: 2006-11-20 08:00:00
1952 – Stalinism is still raging in Hungary when the first bottle of Vénusz cooking oil comes off the production line. How such a name could be chosen in those...
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Sponsorship step by step
Date: 2006-11-20 08:00:00
Based on the consequences drawn from Megasztár, TV2, at the launch of Megatánc, put an emphasis on the exclusive presence of the sponsors. As a new element TV2 integrated two...
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Answers to puzzles at Packforum®
Date: 2006-11-20 08:00:00
This is the third year that Packforum®, the packaging technology demonstration centre of Sealed Air Cryovac has hosted a commercial press day on 21. September. The subject presented was the...
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Sial: Food and science
Date: 2006-11-20 08:00:00
Sial, held between 22-26 October, was referred to as the global review of the power of commerce by Peter Hazelzet, chairman of the board of the company organising the fair....
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