Posts From trademagazin

Wrigley Deploys New Flavor of RFID Solution

Company is using AeroScout's technology and a Cisco Unified Wireless Network to track the location of pallets in real time at its Poznan Plant in Poland.   "The AeroScout solution...

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Häagen-Dazs to sell also in premium food stores

The whole taste offer, 24 kind of ice is to buy in Arena Plaza at the first Hungarian Häagen-Dazs unit.  The high quality of Häagen-Dazs's ice is famous in 70...

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The Future's company develops with the assistance of the customer

The enterprise of the future is capable of changing quickly and successfully, according to a summary of IBM's findings. “Instead of merely responding to trends, it shapes and leads them....

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Nestlé to buy Balaton chocolate bar brand

According to Hungarian Competition Authority (HCA) the fusion doesn't take a business superiority. This year in April Nestle Hungaria and Gyõri Keksz Kft. agreed about selling the Balaton chocolate brand...

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Three days Gasro Festival in Budapest

Every restaurants which take part at the evening shows tastes and culinary products of a country. Beers and wines alco be tasted.  On the I. Gastro Festival people can eat...

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Friesland to Develope Completta brands

In answer to the changed Hungarian Coffee drinking habits the company now takes on the market a new creamy coffee-milk. Until this summer Completa was sold only as Coffee creamer,...

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Europe to Ban Energy-Wasting Lightbulbs

The EU plans to implement a phase-out of incandescent bulbs starting next year. They'll be replaced by long-lasting compact fluorescent ones.  The European Commission is preparing a plan for a...

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Danone Donats Cancer Ill Children

This year between 15. June and 31. July Danone pays again 1 HUF after almost all sold Danone Könnyû és Finom yoghurts.   This is a 10th year of the...

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Freeze against speculative prise increase in Slovakia

Slovakian government may freeze the prices of 20 basic food items to shield consumers from unjustified price jumps after the planned euro adoption in January 2009.  According to Reuters the...

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Törley success also over the sea

Sélections Mondiales des Vins Canada, the most important international wine competition in North America, where Törley Group won three silver medals. In 2008, the organization received 2 131 products from...

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Zwack Palinkas won in London

Sandor Zwack's Blackcurrant Palinka won gold medal „Best in Class” at International Wine and Spirits Competition.  The company won several silver medals with other fruits palinkas, also Unicum Next won...

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Adidas to sue Wal-Mart for alleged copying

German sportswear maker Adidas said it had initiated legal proceedings against US retailer Wal-Mart in relation to the selling of shoes bearing similar markings to the three-stripe Adidas trademark.  A...

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Hennes & Mauritz AB reported a 14 percent increase in net profits

The company said the continued weak U.S. dollar led to lower buying costs. This was partly offset by slightly higher discounting and increased transportation costs.   Europe's second-largest clothing retailer...

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Portfolio expansion by Coca-Cola Hungary

Last year the company total revenue was HUF 77,5 billion it is two digit more than one year ago.  In the long term strategy of Coca-Cola sport- and energy drinks,...

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Today's youth is more active and mobile as the generation before

96% of young people between 15-25 years has a mobilephone, they have more electric equipments than the average.  According to GfK Roper Report the today's youth are open minded, ambitious...

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Vietnam resumes rice exports

The world’s second-largest exporter of rice allow limited sales and reiterated a limit of 3.5m tonnes of exports for the first nine months of the year.   Vietnam this year...

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Praktiker Do it self chain for the environment

The employees of the 10 years old company in Hungary, renovated park and football ground in Budapest.  In the frame of the company's CSR program employes renewed several parks and...

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Superfood developing in Debrecenben

Food with minerals and vitamins can health the digestive problems, the high colesterol level and several other problems. The research is working in Debrecen University, where professor Andras Javor said:...

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New Strawberry Palinka from Zwack

Only 900 flasks were bottled from this unique drink. The strawberry palinka taste as the fresh strawberry with blackberry and some spices. It's creamy and thick together.  ...

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Whity Lily – Restaurant Hygiene á la carte

From May, twice a year, it examines restaurants, cafés and pizzerias that volunteer, thus ensuring continued quality.   The White Lily Program, which arrived to Hungary as well this year,...

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Dreher's ad campaign for responsible alcohol consumption

Gábor Talmácsi, the famous motorcyclist is the face of the campaign, how accentuates the individual resposibility. Dreher Brewery in part of its CSR program started this ad campaign to call...

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Coca-Cola since 40 years in Hungary

Hungarian first met the product at the National Fair in Budapest in 1967, the first in Hungary bottled flask leaved the factory in 17th June 1968. In 1991 Coca-Cola Amatil...

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Excellent Award for Kempinski Budapest

At first in Hungary Kempinski Hotel Corvinus Budapest, Kempinski Spa and the Ristorante Giardino get the „Seven Stars and Stripes” Award. Seven Stars and Stripes® is the brainchild of Thorsten...

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BWG invests €100m in Spar chain in Ireland

Retail group currently operates 471 Spar stores in Ireland under the Spar, Spar Express and Eurospar brands.  BWG Retail – established in 2006 – is part of the BWG Group....

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Solar power ad by PepsiCo

PepsiCo to convince consumers that the companies care about the environment. The newest demonstration of solar power (figuratively) is coming from the Frito-Lay division of PepsiCo, which is using the...

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Electrolux's hugh investments in Poland

Swedish kitchen, cleaning and outdoor appliances manufacturer may invest up to 300 million euros in Poland.Electrolux will receive half of the investment funds from the European Investment Bank (EIB). According...

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Hungarians spent less money for clothes in 2007

The most popular shopping place were the average clothes shops, but the far-east shops and the buy on the street was also beloved source of supply .   According to...

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Unilever's price increase also in Hungary

A sharp price hike for vegetable oils necessitated a higher-than-average price hike for margarine, ketchup, mayonnaise and ice cream.  Unilever Hungary said it will raise prices by less than 10%...

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Stolichnaya to Be Put up for Sale

Vodka label Stolichnaya is to be put up for sale after Russian company SPI asked Lehman Brothers to find a buyer. French wine and spirits group Pernod Ricard was linked...

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Chocolate-flavoured gum by Trident

Cadbury is using its two biggest businesses – chocolate and gum – to produce a mint gum with a liquid-filled chocolate-flavoured centre that will hit shops in Britain   Cadbury...

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