Posts From Budai Klára
Nem üres frázis, hogy egységben az erő
Mennyire fontos ma az emberek számára a fenntarthatóság személyi és vállalati szinten? Hogyan működnek a jelenlegi rendszerek, és milyen további előrelépések várhatók ezen a színtéren? Egyebek mellett ezekről a témákról...
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Dr. Törőcsik Mária: Megatrendek testközelben
A Trade magazin 2023-ban is megrendezte Business Dinner rendezvényét. A délutáni szakmai programban kapott helyet dr. Törőcsik Mária közgazdásznak, a PTE Marketing és Turizmus Intézete egyetemi tanárának expozéja, aki az...
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Tankolás, teljes kényelemben
Az üzemanyagkártya-piacon egyre nagyobb hangsúlyt kap a digitalizáció, ezzel együtt nő a fogyasztók kényelmi funkciók iránti igénye is. Ennek köszönhetően fokozatosan bővül az üzemanyagkártya-forgalmazók által biztosított szolgáltatások köre, valamint az...
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Smart tools for cost efficiency
GPS tracking devices and related services have become smarter and more versatile. This article is available for reading in Trade magazin 2023/8-9. A customer-oriented approach “Demand for separating private and...
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A kevesebb nem mindig több
Napjainkban egyes iparágakban a kereslet-visszaesés okozta készletfelhalmozódás és az áruk áramlásának lelassulása figyelhető meg. A szállítmányozási szektort az erre adott reakciók kidolgozása és a lehetséges stratégiai irányok megszabása jellemzi. Kivárás...
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Practicality and surprise in a single package
In 2022 the market for Christmas beauty gift sets expanded by nearly 8% in value, driven by increased price levels only, as sales were down more than 15% if measured...
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Nincs karácsony bejgli nélkül! De miből és hogyan?
Az elmúlt időszak gazdasági eseményei a karácsonyi sütés-főzés elengedhetetlen alapanyagait is kíméletlenül érintették. Az orosz–ukrán háború és annak következményei teljesen felborították a gabona-termékpályákat. A drasztikus energiaköltségek az egekbe lőtték az inputanyagok...
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Nincs megállás a logisztika szektorban
A hazai logisztikai piac növekedési pályán van. Mivel a költségek az elmúlt időszakban radikálisan emelkedtek, ezért a fejlesztések fókuszában elsősorban az energiahatékonysági szempontok, illetve egyéb, a költséghatékonyságot növelő tényezők állnak....
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Sustainability with reservations
This article is available for reading in Trade magazin 2023/8-9. The Hungarian Food Bank Association has been helping people in need for 18 years “For the first time, this year...
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Még nem működik flottul a flotta, de halad afelé
Az elmúlt egy-másfél évben korábban ismeretlen problémákkal és nehézségekkel kellett szembenézni minden szektorban. A gépjármű- és felépítménygyártásban az ellátási láncok tovább sérültek, ami a kiszámíthatatlan szállítási határidők mellett áremelést is...
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Retail trends tailored to future needs
During the coronavirus pandemic, shoppers developed a new habit: instead of spending a pleasant time with comfortably shopping in the store, they wanted to purchase what they needed as quickly...
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Playfulness and responsibility in promotions
On 27 April 2023 Trade magazin organised its “The key to successful promotions” event in Aquincum Hotel Budapest, where the award ceremony of the “Most successful promotion of the year”...
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Itchy times are coming
Last year combined sales of insecticides and insect repellents were HUF 6.28bn in the retail channels audited by NIQ (formerly Nielsen IQ). Value sales increased by 3% in comparison with...
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Waves in the bottle
According to the NIQ retail index, mineral water volume sales dropped 1.6% in retail in 2022 if compared with 2021, making up 885 million litres; at the same time value...
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Margarine’s renaissance
NIQ data reveal that Hungarian margarine sales grew by more than 40% in value last year, but the volume sales growth was only less than 2% because of the rising...
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László Krisán: “There won’t be positive trends until consumer confidence strengthens”
An interview with László Krisán, the CEO of KAVOSZ Zrt. and the Hungarian representative of EuroCommerce’s board of directors This article is available for reading in Trade magazin 2023/6-7....
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Balázs Győrffy: “Agriculture is a sector of special strategic importance”
Our magazine interviewed Balázs Győrffy, president of the Hungarian Chamber of Agriculture (NAK). This article is available for reading in Trade magazin 2023/6-7. – What was 2022 like for Hungarian...
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Katalin Neubauer: “Big decline in entrepreneurship”
Our magazine sat down for a conversation with Katalin Neubauer, secretary general of the Hungarian National Trade Association (MNKSZ). This article is available for reading in Trade magazin 2023/6-7. –...
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Tamás Éder: “We can’t even make plans for the next day, let alone for the next few months”
Trade magazine met Tamás Éder, president of the Federation of Responsible Food Manufacturers (FÉSZ), and asked him about the federation’s past results and future plans. This article is available for...
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Intimate hygiene: only comfortably!
According to NIQ data, the total menstruation product market grew in both value and volume, from 2021 to 2022. This article is available for reading in Trade magazin 2023/6-7. ...
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Two sides of the same coin: hair removal and shaving
This article is available for reading in Trade magazin 2023/5 New products and ingredients In the hair removal category, in 2022 sales of women’s products grew by 24-25% in value...
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Let’s do sports!
This article is available for reading in Trade magazin 2023/5 SPAR Magyarország has been the name sponsor of the SPAR Budapest Marathon® Festival, one of the biggest leisure sport events...
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The role of AI in e-commerce is indisputable and unavoidable
There is almost no spectrum of e-commerce left that was not scrutinized at the “Let’s see the future” conference organized by Ecommerce Hungary on June 6 and 7, within the...
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In the service of health
In the past few years, the popularity of functional foods has been growing, owing to the fact that in comparison with traditional food products, these can contribute to staying healthy...
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Rise and shine – energy drinks are unstoppable!
2022 was a very good year for energy drinks, as like-for-like value sales surged by more than 25%. This article is available for reading in Trade magazin 2023/5 In addition...
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Today free-from already means high quality
This article is available for reading in Trade magazin 2023/5 Gyopár Géger, brand manager of PICK: “There is a difference between one kind of meat and another. Bonafarm Group and MCS...
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Ice tea is a hot topic!
2022 brought new challenges for the ice category, as the war that started in February triggered negative economic trends. Then from 1 July ice tea producers also had to face...
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Skincare is at the top of the list!
This article is available for reading in Trade magazin 2023/5 Mariann Karsai, brand manager of Henkel Magyarország Kft.: “NielsenIQ data reveal that in comparison with 2021, value sales elevated by...
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Sugar-free zone
In the first half of 2022 there was dynamic growth in the soft drink category, and the low-calorie/zero sugar segment contributed this. However, in the second half of the years...
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Cosmetics – only naturally!
This article is available for reading in Trade magazin 2023/5 Gábor Szabó, Florin Zrt.’S PR manager: “We are proud of the fact that 100% Hungarian-owned Florin Zrt. realised already 10...
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