Agora Vision: Demand for Hungarian Products won’t drop in the future

By: Trademagazin editor Date: 2024. 10. 02. 15:06

Hungarian Product Nonprofit Kft. hosted its 10th anniversary conference in Tata. The main topics were the future of the food industry, trade and innovations.

This article is available for reading in Trade magazin 2024/10

Eszter Benedek, managing director of Hungarian Product Nonprofit Kft

Eszter Benedek, managing director of Hungarian Product Nonprofit Kft. greeted the participants of the Agora Vision conference as a hologram from 2034, but of course she was present in person too, revealing that 280 companies will be using the Hungarian Product trademark by the end of 2024.

According to the company’s research, consumers associate Hungarian Product with safety, making an emotional choice when choosing such products. Today when consumers are very price-sensitive, there is practically no month without some kind of Hungarian Product communication or promotion. Eszter Benedek broke the news that they have signed a strategic agreement with the Educational Authority.

Dr Beáta Olga Felkai, deputy state secretary for food chain supervision at the Ministry of Agriculture highlighted in her presentation that the Hungarian food industry realises a HUF 6,500bn sales revenue and employs 78,000 people. However, the industry is quite heterogeneous, with around 4,000 companies from which 300-400 account for 90% of sales, employment and exports.

 

 

Dr Beáta Olga Felkai, deputy state secretary for food chain supervision at the Ministry of Agriculture and Eszter Benedek, managing director of Hungarian Product Nonprofit Kft

Former Minister of Finance and university professor Csaba László believes competitiveness and productivity are very important for the economy. Hungary could improve in this respect. We aren’t doing very well in the big competitiveness rankings and the situation has gotten even worse in recent years.

Tamás Győr, head of SME division at CIB Bank stressed that in the domestic small and medium-sized enterprise category, there is less of a problem with sales revenue, but the bank sees a marked decline in demand and a drop in profitability.

In his presentation EY’s sustainability partner Ákos Lukács stressed that ESG reporting requires significant resources from companies. In particular it is the burden on financial managers that has grown considerably.

Gabriella Heiszler, president-CEO of SPAR Magyarország Kereskedelmi Kft. pointed out that customers have reacted to high inflation by cutting down on their consumption, and the recovery is very slow.

Journalist and war correspondent Hesna Al Ghaoui and Eisberg Hungary Kft.’s CEO Zoltán Gazsi talked in length about our fears, about struggle, anxiety, vulnerability and the increasing value of resilience in a rapidly changing world.

Then Zoltán Gazsi and Just Free founder Andrea Herczeg discussed new food trends. She told that people are really starting to spend more on free-from food, because unfortunately the number of food sensitive consumers is increasing.

The 10th Agora Hungarian Product awards were presented to winners at the conference:. Awardees are: Cerbona Élelmiszergyártó Zrt., Detki Keksz Kft., Duna-Dráva Cement Kft., Marketing Art Kft., Mary-Ker Pasta Kft., Naszálytej Zrt., Sole-Mizo Zrt.

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