Tag "Detki Keksz Kft."

Lehet vonzó 13 éven keresztül a közösségi promóció? A Detki Keksz szerint igen

8 hazai gyártóval indult a Magyar Termék közösségi országos nyereményjátéka, amely ez alkalommal is a magyaranyero.hu oldalon fut egészen jövő év elejéig, amelyben csaknem 350 darab védjegyes termék vesz részt....

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The (not so) sweet life

Rising production costs have left their mark on the confectionery market, but the good news is that there has been no major contraction, as giving gifts and rewarding ourselves don’t...

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Less impulse buying, but the trends continue

Chocolate, wafer and biscuit sales were affected very much by the COVID-19 pandemic. According to Sándor Sánta, president of Hunbisco, the Association of Hungarian Confectionery Manufacturers, sweets basically disappeared from...

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‘Only one thing is constant in life: change’

Detki Keksz, the biggest Hungarian-owned biscuit company in the country sells more than 10,000 tons of products to millions of households every year. Our magazine asked managing director Péter Koósa...

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Healthy foods – within an arm’s reach

The market of functional foods is growing in Hungary. Tamás Czepanecz, brand manager of Nestlé Hungária Kft. told us about the segment of cereal products that sales results were developing...

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Innovation and sustainability are the keywords in the FMCG market

KNK PR & Média and Magyar Termék Nonprofit Kft. organised the Agóra conference in the Etyek Film Park. In his keynote speech Róbert Zsigó, secretary of state responsible for food...

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Magazine: The battle of rabbits is about to begin

While Easter chocolate figure sales grew by 25 percent from 2016 to 2017, in the Easter period of 2018 a sales decline was measured. We learned from Kitti Végh, brand...

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Magazine: Consumers are more conscious, but they still have a lot to learn

Although the market of functional foods keeps growing, it isn’t sill fully clear yet what products belong to this category. The general interpretation is that those foods are functional which...

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