Tag "Naszálytej Zrt."

Innovation willingness isn’t frozen in the chilled dairy snack category

There is good news and bad news for the chilled dairy snack category (chilled milk bars and cottage cheese based desserts): there has been a double-digit decline in volume sales...

Read more

Egyedi csomagolással csatlakozott a Magyar Termék „Vedd a hazait! Védd a hazait!” kampányához a Naszálytej

2023 tavaszán újra indult a Magyar Termék „Vedd a hazait! Védd a hazait!” kampánya. Ennek apropójaként a Naszálytej Zrt.-nél úgy döntöttünk, hogy hosszú évek óta elkötelezett védjegyhasználóként mi is csatlakozunk ehhez a...

Read more

„A hazaiban több van” üzenettel indul idén a hazai termékek hónapja

Az idei már a harmadik év, hogy augusztusban kiemelt, integrált kommunikációban részesülhetnek azok a védjegyes ter­méket gyártó és forgal­mazó partnerek, akik részt kívánnak venni a hazai termékek hónapja akcióban. Ennek keretében...

Read more

The companies using the Hungarian Product trademark system had a big break

The total revenue of companies using the Magyar Termék trademark system exceeded HUF 2,650 billion last year – said the managing director of Magyar Termék Nonprofit Kft. on Thursday in...

Read more

Recession-proof solutions at the AGÓRA conference

More than 150 trademark users sent their representatives to Hungarian Product Nonprofit Kft.’s 8th Agóra conference in Esztergom. Managing director Eszter Benedek welcomed participants and told: they believe that sharing knowledge...

Read more

Coop Rally visited food companies in East Hungary this year

This year the Coop Rally’s more than 300 participants visited 8 destinations (meat and dairy plants, a soft drink company, a winery, COOP stores and a fresh product logistics centre)...

Read more

MAGIC MILK lactose-free 1,5%-os UHT ORGANIC Milk

Hungary’s first lactose-free product range Magic Milk welcomes a new family member: lactose-free Magic Milk 1.5% UHT ORGANIC Milk has 0.01g/100g lactose content! Contact: Naszálytej Zrt. 06-27-518-170, 06-27-310-201, 06-27-501-226; F.:...

Read more

Magazine: A more colourful cream palette

Cooking cream, whipping cream and coffee cream – these three segments make up the cream category. We learned from Krisztina Molnár, junior trade marketing manager of Lactalis Hungária Kft. that...

Read more

The lactose-free dairy products may increase the domestic consumption of milk

In Hungary, milk consumption is almost half of the recommended daily 0.5 liters of milk or dairy products. The reasons include lactose intolerance. It is estimated that lactose intolerance is...

Read more