Tag "Unilever"
Magazine: Strong hair and an even stronger category
The Hungarian hair care market had been growing dynamically for years and the trend continued in 2017 – our magazine learned from Abigél Győri, Henkel Magyarország Kft.’s junior brand manager. All...
Read more
Unilever completed buying Quala’s care division
With this move – which was announced in May 2017 – Unilever acquired leading South American brands such as Savital, eGo, Bio-Expert, Fortident and Aromatel. Unilever CEO Paul Polman told:...
Read more
Health screening with support from Flora pro.activ
In the last 8 years more than 500,000 Hungarians underwent 6 million health checks at 1,500 locations. Unilever – the manufacturer of Flora margarines – has been supporting the complex nationwide...
Read more
Unilever’s successful new products
Unilever will put many new products on the market in 2018, in order to increase sales, because the prices of some of the oldest brands such as Hellmann’s mayonnaise are...
Read more
The advertiser giant warns Facebook and Google
Unilever, one of the world’s largest advertisers, will spend less on marketing at Google and Facebook, if these platforms continue to divide, spread hate or fail to protect the child...
Read more
Crystal clean growth
Sales results of general cleaners from last year reveal that consumption habits are changing. According to Franciska Marton, brand manager of Henkel Magyarország, sales of bathroom, toilet and window cleaners grew...
Read more
New Rexona shower gels
We are introducing new Rexona shower gels with a fragrance so refreshing and vitalising that you are guaranteed to wake up instantly! New refreshing Rexona shower gels are available in...
Read more
Unilever closes its mustard factory in Norwich
Unilever announced to close its mustard manufacturer plant in Norwich, England – agrarszektor.hu wrote. The factory that has been making Colman’s Mustard in Norwich for nearly 160 years is to...
Read more
Winter set offers are popular
Body care product sales are growing year after year, as the economic situation is improving and product manufacturers keep coming out with new innovations. Besides the price-value ratio, buying decisions are...
Read more
Fragrance experiences in portions
The fabric softener market continues to grow in Hungary: in the last 12 months value sales augmented by 5.5 percent and volume sales jumped 7.2 percent. Nearly 40 million litres of...
Read more
Unilever’s acquisition in the USA
Unilever strengthens its hair and skin care portfolio by buying the brands of US company Sundial. New York-based Sundial realises annual sales of USD 240 million. The company plans further...
Read moreMagazine: Shoppers don’t economise when it comes to buying cleaning products
Consumers are more and more interested in buying innovative cleaning products. Cleaning product sales have been growing in all retail channels recently. The sales growth was the biggest in the discount supermarket...
Read more
South Korean cosmetics at Unilever
Unilever is to spend USD 2.7 billion on buying a South Korean cosmetics manufacturer, in order to stay the fourth biggest player in the skin care market. Carver Korea’s sales...
Read moreOnce again Unilever named as the most sustainable company in the industry
Scoring 89 points from the possible 100, in 2017 Unilever performed the best once again in the household and personal products industry group of the Dow Jones Sustainability Index (DJSI). Unilever...
Read more
Magazine: Changing attitude in the laundry detergent market
Liquid detergents and capsules are more and more popular in the laundry detergent market; at the same time the powder format is becoming less important. As for retail channels, sales are...
Read more
Unilever named as an industry leader in Dow Jones Sustainability Index again
Unilever has been named leader of the Household and Personal Products Industry Group in the 2016 Dow Jones Sustainability Index (DJSI). It is one of only 24 companies to be...
Read more
A wide selection of Christmas gift packs will be available this year
Christmas gift packs realise considerable sales and market players say some shoppers also purchase these products in this period for themselves, because they can get the items in them cheaper. Classic...
Read more
Magazine: Impulses at home and in the shops
According to Balázs Hunya, refreshment marketing intern of Unilever Magyarország Kft., the weather has the biggest influence on sales in the impulse ice cream categories. In grocery stores family box...
Read more
Unilever’s sales grew
In the six months ended at the end of June, the company’s revenue reached 27.33 billion euros revenue, while profit became 3.11 billion euros, which surpassed not only the results...
Read more
Carte d’Or Apple Pie and Profiterole
Carte d’Or Gelateria launched a couple of delicious new flavours in the Hungarian market. Apple Pie is a biscuit-based ice-cream, with tasty apple sauce and a hint of cinnamon. Profiterole originates in the...
Read more
POPAI meeting hosted by Unilever
Unilever Hungary was the host of the POPAI meeting held on 8 June 2017. Customer marketing leader Tibor Veress welcomed club members and the discussion was focusing on the online...
Read more
Unilever acquires another company
Unilever has made public the acquisition of luxury cosmetics manufacturer Hourglass. Alan Jope, the president of Unilever’s personal care business told: they are very happy to have such a prestige...
Read more
Unilever for a circular economy
Unilever announced that by 2025 all of the packaging material they use will be fully reusable, recyclable of compostable. At the same time the company asked FMCG product manufacturers to...
Read more
Unilever rejected Heinz
US food giant Kraft Heinz Co. made a 143 billion USD merger offer for the Anglo-Dutch Unilever, but Unilever rejected Heinz’s offer, because the company considered the amount too low...
Read more
Unilever commits to 100% recyclable plastic packaging by 2025
Unilever today committed to ensuring that all of its plastic packaging is fully reusable, recyclable or compostable by 2025 as it called on the entire fast-moving consumer goods industry to...
Read moreDiscussions between Tesco and Unilever, due to the weak British pound
Marmite, PG Tips, Hellmann's and other family favourites will go on sale again at Tesco after manufacturer Unilever withdrew blanket price rises following threats of a boycott by shoppers. Anglo-Dutch...
Read more
Unilever has become the most sustainable company of the industry
From the possible 100 points, Unilever reached 92 points giving the best performance of the year in the Dow Jones Sustainability Index (DJSI) in the group of companies dealing with...
Read more
Coca-Cola buys soy drink
Coca-Cola Co. will buy Unilever’s AdeS drink business line for USD 575 million. With this move the company plans to expand in the markets of Latin America. AdeS soy-based fruit...
Read more
Unilever enters the Hungarian detergent market
Unilever enters the detergent market in Hungary: the company introduces the worldwide-known Surf brand In Hungary. With its 1.5 billion euros annual turnover, the Surf is one of Unilever’s “billion...
Read more
Sustainably grown vegetables have better taste
According to two thirds of the European consumers, sustainably grown vegetables – such as onions grown at the sample farm of Knorr in Hungary – have better taste – Unilever's...
Read more
