Tag "Trade magazin 2024/4"

Convenient but not a luxury!

Suitable for any occasion, it is both a convenience and a healthy food trend: frozen finger foods are more and more popular around the world, and the figures indicate that...

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Plant-based foam on the cake: RAMA Crema!

Cappuccino, flat white, latte macchiato – they are simply unimaginable without silky, creamy milk foam. The new RAMA Crema product line offers a real, 100% plant-based alternative to cream, free...

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Nestea pear-vanilla

Nestea is bringing an exciting new ice tea to Hungarian consumers. The juicy pear flavour combined with soft vanilla makes for a truly refreshing taste experience! The products are available...

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Cleanness and caring: new directions in baby care

In 2023 the Hungarian nappy market is expected to grow by over 10% in value compared to the previous year, but a sales decline is likely in volume, according to...

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Eroski to open more than 50 franchises in 2024

Eroski’s momentum achieved in 2023 isn’t slowing down: the chain plans to open around 57 new franchises this year. The Spanish retailer has invested EUR 14m to open 65 new...

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Harder times, softer candies

This article is available for reading in Trade magazin 2024/4 “This difficult period is certain to continue this year, so we are focusing more on preserving our values, the results...

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Tasty bites and the things that come with them

Trade magazin asked Rudolf Semsei, managing director of Budapest Party Service and head of the Event Gastronomy Chapter of MARESZ about the market situation in Hungary. This article is available...

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HULALA and GRAN CUCINA products

Hulala and Gran Cucina products are getting a new packaging design. Hulala products, which have been present in our product portfolio for a long time, will have the packaging style...

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One third of the products bearing the Hungarian Product trademark are private labels

In response to the needs of domestic consumers, retail chains have recently taken steps to further emphasise the domestic origin of their private label products. This article is available for...

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Bowls refilled

Last year’s price surge hit pet food volume sales by about 10%, probably because pet foods have become much more expensive in 2023. This article is available for reading in...

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Hydration and vitamin supplementation tailored to children’s needs

Just as the overall mineral water category has experienced a sales decline, baby water volume sales have shown a double-digit drop in 2023 compared to the previous year, while value...

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Rolling restaurants

At festivals food trucks are the main representatives of modern street food. Their domestic market is constantly evolving, fundamentally shaped by the latest trends, and the street food segment is...

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1664 Blanc in newly designed packaging

The uniqueness of 1664 Blanc lies in its balanced and fresh fruity-spicy flavour, dominated by exotic citrus fruits with slight peach-coriander notes. This freshness is complemented by the mildly bitter...

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Resilience – how far can flexible adaptation go?

The importance of mental resilience has increased in the corporate world. This article is available for reading in Trade magazin 2024/4 In the last year two close friends of mine...

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Expanding yogurt brands

The yogurt market also reflected last year’s food trends: there was a drop in volume sales, accompanied by a double-digit rise in value sales because of the inflation. This article...

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Healthy food can be tasty too!

In the baby and children’s food segment, manufacturers and distributors had to face a number of uncertainties in 2023, such as runaway inflation due to the war “next door”. According...

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Carlsberg focuses on China

Danish brewer Carlsberg plans to invest more than 10% in sales and marketing in 2024. The majority of the investment will go to China and Vietnam, premium brands and digital...

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Wining and dining at festivals

Hungary is the home of festivals: celebration, tradition, culture, food and drink, lots of experiences – it has almost become a way of life and festivals are also important from...

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Nestea 330 ml

Two of Nestea’s most popular refreshing fruit flavours, lemon and peach, are now also available in 330 ml aluminium can format. Contact: Maspex Olympos Kft. 6032 Nyárlőrinc, Fő u. 1. Customer...

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Pikok Pure: a private label range in the spirit of naturalness

Lidl is committed to meeting the needs of its customers with its large product selection, its ability to respond quickly to new consumer needs, and last but not least by...

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Summer? Festivals!

The Covid period has brought serious challenges to the festival industry, the ripple effects of which are still being felt. With many people leaving the sector, finding skilled and experienced...

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Vertical farming sector could grow to nearly USD 100bn by 2035

A new study by Research Nester suggests that an increased focus on environmentally friendly food production will be the main driver of growth in the global vertical farming market between...

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Tesco: second phase of growth in “plant-based products”

British supermarket Tesco has reported a second wave of demand for plant-based foods after a sales drop last year. This article is available for reading in Trade magazin 2024/4 According...

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Syoss Intense Plex

New Syoss Intense Plex – Unbreakable shine by restoring millions of hair bonds. For severely damaged hair. Contact: Henkel Magyarország Kft. Eszter Guba junior brand manager,  Mariann Karsai brand manager;...

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Borsodi Friss 0,0% Mangó-passion fruit

0.0% alcohol, 100% refreshment – this is Borsodi Friss, a mixture of light lager beer and refreshing juice, with ingredients from natural sources only! What is more, our new mango...

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Toffini tofu for gourmands!

The well-known Toffini tofu is now available in 5 different flavours for tofu lovers, vegans, vegetarians and flexitarians! From March 2024, with our tofu selection we are encouraging those who...

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Hendrick’s Grand Cabaret Gin

Master distiller Lesley Gracie’s latest creation was inspired by a 17th century fruit-based drink. This limited edition was created with a feeling of instinctive exultation and poetry. A sensual cabaret of...

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Cottage cheese and peach Fornetti minis

The re-imagined cottage cheese and peach Fornetti minis evoke real home-made flavours, with even more succulent apricot jam and creamy, soft, crumbly cottage cheese in an even leafier pastry than ever before....

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Rama plant-based cooking cream and cream whip

Plant-based (vegan) products that are palm oil-, dairy-, lactose-, gluten- and preservative-free: everyone can enjoy them! Contact: Upfield Hungary Kft. Zsolt Babják head of sales Hungary; T.: +36-20-333-7997; e-mail: zsolt.babjak@upfield.com...

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ChatGPT’s thoughts about awards

I asked ChatGPT what it thinks about awards and the answer was this: recognition for an outstanding performance, work or achievements; they can play a significant role in motivating people...

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