Carlsberg focuses on China

By: Trademagazin editor Date: 2024. 04. 01. 11:06

Danish brewer Carlsberg plans to invest more than 10% in sales and marketing in 2024. The majority of the investment will go to China and Vietnam, premium brands and digital projects. The world’s third largest brewer expects organic operating profit growth between 1% and 5% in 2024, well below many analysts’ expectations.

This article is available for reading in Trade magazin 2024/4

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