Tesco: second phase of growth in “plant-based products”

By: Trademagazin editor Date: 2024. 03. 27. 08:47

British supermarket Tesco has reported a second wave of demand for plant-based foods after a sales drop last year.

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This article is available for reading in Trade magazin 2024/4

According to Tesco, this surge in demand is driven by flexitarians seeking bigger control over their food consumption. The company sees plant-based foods as the biggest culinary trend of the century so far and – although initial interest has waned as the sense of novelty has worn off – there is now a renewed interest in plant-based meats. Sales of plant-based steaks and chicken breast, along with classic meat substitutes tofu and tempeh, have augmented by 20%, while meat-free burger sales were up 10%. //

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