Tag "TMK"

Even more changes…
Date: 2022-06-20 10:12:49

At the April meeting of the Trade Marketing Club (TMK), GfK’s Tünde Turcsán analysed the recent changes and the latest trends in the FMCG market. According to GfK’s Household Panel,...

Data and intuition
Date: 2022-06-06 15:45:57

At the summer meeting of the Trade Marketing Club, participants hear about data-driven intuition by Synetiq from the research side. On the practical side, Szabi, the baker, told his story...

Market Researchers about the last 15 months
Date: 2022-04-07 11:29:43

As in previous years, this year’s leading market researchers analyzed the past 15 months at the Trade Marketing Club’s April 7 online event. Nearly 100 people have registered for the...

Latest results from market researchers
Date: 2022-03-30 11:09:45

True to tradition, market researchers will play a key role in the April meeting of the Trade Marketing Club. In addition to GfK and NielsenIQ, RetailZoom and GKI Digital will...

Find MUCI! – Most Useful Creative Innovations
Date: 2022-02-18 18:00:32

The Trade Marketing Club’s annual “My Love” conference featured interesting presentations on innovations in commerce from the retail, brand and research sides. The winners of this year’s university display design...

Exciting careers discussed at the TMC barbecue
Date: 2021-09-15 10:48:13

Both physical and online presence was possible at Trade Marketing Club’s (TMC) annual summer barbecue, and 80 people registered for participation. Trade magazin’s editor-in-chief and TMC founder Zsuzsanna Hermann welcomed...

Exciting careers
Date: 2021-06-18 11:21:58

This year, Trade Marketing Club’s traditional summer event was organised with personal and online participation. Both the topic and the opportunity to meet attracted members and non-members. Approximately 80 people...

Exciting careers in trade marketing talkshow – Trade Marketing Club “hybrid” club seat – online or personal, with free participation, barbecue party and cake
Date: 2021-05-28 19:42:20

Attention! Since our club meeting in April attracted a record number of nearly 150 interested parties, we decided to hold the June club meeting free of charge, not only online,...

Exciting 15 months from a market researcher’s perspective
Date: 2021-05-17 15:57:53

On 15 April Trade Marketing Club (TMC) organised its popular market researchers meeting online. This year 145 participants registered for the free event. Zsuzsanna Hermann, one of the club’s founders...