Tag "sportmarketing"

Budweiser pitches pop-up stadium experiences for MLB’s Opening Day

April 1 is the opening day of MLB in the United States. Because baseball matches can also go to a limited audience, Budweiser compensates fans with events, sweepstakes, and social...

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Budweiser skips Super Bowl this year

Budweiser will not run an ad during the Super Bowl for the first time in 37 years. Instead, the AB InBev brand will reallocate its Super Bowl media investment to...

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Mysterious advertisements and sport events

Sports fan consumers are looking forward to sport events in 2021. American football is becoming internationally popular, so the February 7. Super Bowl is attracting millions of Americans and followers...

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Pepsi delivers ‘Tailgate in a Box’ to football fans

Pepsi launched a sweepstakes as part of their new “Made for Football Watching” campaign, which debuted last week of August. According to news shared with Marketing Dive consumers can enter...

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Magazine: FMCG brands and sports: Brand building and mission (Part 1)

László Madarász, director of marketing and strategy at Pick Szeged Zrt. opines that sports marketing (sponsorship) has several advantages, because it establishes a direct connection between the supported organisation and the...

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The Nielsen bought the market leader sports marketing company

The Nielsen consumer information and knowledge company has become the number one provider of analyzes of the growing sports sector. The company expands its sports-related deals globally. The Nielsen consumer...

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