sportmarketing - Trademagazin

Sport as a marketing supertool
Date: 2024-05-08 11:39:45

Over the years sport has become a top marketing tool, used by companies around the world to increase their brand equities, communicate their messages and reach their target groups. Sports...

Cheer and win with Mizo!
Date: 2024-05-03 08:48:12

Mizo places special emphasis on supporting a varied, healthy diet and local communities. “Sole-Mizo Zrt. is the largest dairy company in Hungary, employing 1,300 people and processing around 400 million...

Let’s do sports!
Date: 2023-06-08 09:54:41

This article is available for reading in Trade magazin 2023/5 SPAR Magyarország has been the name sponsor of the SPAR Budapest Marathon® Festival, one of the biggest leisure sport events...

Magazine: Consumers want sporting events
Date: 2022-05-09 06:03:18

The Mastercard Sport Economy Index has revealed that Europeans are looking forward to visiting sporting events again in 2022. Four from 10 people lose their interest in sports if they...

2021 is the year when sports marketing strategies have to be reviewed
Date: 2021-04-28 09:45:06

Handball: A post-COVID pioneer After numerous events have been postponed due to the pandemic, the first major tournament that did take place was the Lidl-sponsored handball world championship in Egypt....

Budweiser pitches pop-up stadium experiences for MLB’s Opening Day
Date: 2021-03-30 11:20:19

April 1 is the opening day of MLB in the United States. Because baseball matches can also go to a limited audience, Budweiser compensates fans with events, sweepstakes, and social...

Budweiser skips Super Bowl this year
Date: 2021-01-25 10:46:15

Budweiser will not run an ad during the Super Bowl for the first time in 37 years. Instead, the AB InBev brand will reallocate its Super Bowl media investment to...

Mysterious advertisements and sport events
Date: 2021-01-14 11:10:58

Sports fan consumers are looking forward to sport events in 2021. American football is becoming internationally popular, so the February 7. Super Bowl is attracting millions of Americans and followers...

Pepsi delivers ‘Tailgate in a Box’ to football fans
Date: 2020-08-28 10:41:07

Pepsi launched a sweepstakes as part of their new “Made for Football Watching” campaign, which debuted last week of August. According to news shared with Marketing Dive consumers can enter...

Magazine: FMCG brands and sports: Brand building and mission (Part 1)
Date: 2019-04-16 07:53:12

László Madarász, director of marketing and strategy at Pick Szeged Zrt. opines that sports marketing (sponsorship) has several advantages, because it establishes a direct connection between the supported organisation and the...

The Nielsen bought the market leader sports marketing company
Date: 2016-06-23 11:20:50

The Nielsen consumer information and knowledge company has become the number one provider of analyzes of the growing sports sector. The company expands its sports-related deals globally. The Nielsen consumer...

Sport as a marketing supertool Date: 2024-05-08 11:39:45

Cheer and win with Mizo! Date: 2024-05-03 08:48:12

Let’s do sports! Date: 2023-06-08 09:54:41

Magazine: Consumers want sporting events Date: 2022-05-09 06:03:18

2021 is the year when sports marketing strategies have to be reviewed Date: 2021-04-28 09:45:06

Budweiser pitches pop-up stadium experiences for MLB’s Opening Day Date: 2021-03-30 11:20:19

Budweiser skips Super Bowl this year Date: 2021-01-25 10:46:15

Mysterious advertisements and sport events Date: 2021-01-14 11:10:58

Pepsi delivers ‘Tailgate in a Box’ to football fans Date: 2020-08-28 10:41:07

Magazine: FMCG brands and sports: Brand building and mission (Part 1) Date: 2019-04-16 07:53:12

The Nielsen bought the market leader sports marketing company Date: 2016-06-23 11:20:50