Tag "Spar"

New SPAR campaign. For Me. For You.

SPAR launches its latest communication campaign with cheerful, energetic, tight, clip-like commercials in a much more personal tone than before. The campaign was created by Spice Communication. Numerous research, consumer...

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Online shops: a new No.1

After four years there is a new No.1 among online shops in Hungary: sales data from 2018 show that eMAG is the biggest player now, ahead of the former 1st-placed...

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(HU) Már várja a vásárlókat a SPAR webshopja

Sorry, this entry is only available in HU....

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Spar Austria Forms Alliance to  Promote A Reduced-Sugar Diet

Spar Austria has launched a sugar reduction initiative to draw attention to the benefits of lower sugar consumption. The aim of the initiative is to promote the removal of excess sugar...

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Good sales results featured in this year’s FMCG retailer ranking

Trade magazin traditionally publishes its FMCG retailer ranking on the first workday in June. The good sales results of former years improved further last year. Although there was no change...

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SPAR: progress in every area

SPAR Magyarország closed 2018 with an almost 10-percent sales increase. The company invested HUF 32 billion in building 6 new stores and modernising another 17 last year. Sales of the franchise...

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Randstad Employer Brand Research 2019 – Will there be enough workers in retail trade and in the FMCG sector?

Várkert Bazár hosted the event where the results of the Randstad Employer Brand Research were presented for the sixth time. Jacques van den Broek, global CEO of Randstad was also...

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Magazine: FMCG brands and sports: Brand building and mission (Part 2)

OMV sponsors athletes in several countries, because the company is fully aware of the fact that the values of the world of sport fall in line with the expectations of...

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SPAR launched its webshop with a nearly one billion HUF development

SPAR Magyarország launched its webshop. The home delivery service is available in the capital and in 49 surrounding settlements. The development of more than 960 million forints will create almost...

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From the oven to the table! – Zwilling kitchen supplies in SPAR’s loyalty promotion

The supermarket chain awaits the customers with the top quality baking dishes and cooking supplies of the Zwilling product line on 24 April, during the launch of the new point...

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Spar Spain Launches Nutrition App To Promote Healthy Eating

Spar Spain has announced that it has launched a new nutrition app – Spar, saber elegir (Spar, know what to choose) – to help customers make conscious choices about the...

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SPAR provides work for disadvantaged people

This year, the store chain provides a job to anouther autistic youth. A company that has long been committed to equal opportunities helps disabled people as well as colleagues with...

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SPAR has upgraded its two stores from over 750 million forints

SPAR has upgraded its store in Maglód and one store in Budapest from a total of approximately 752 million forints. The renowated department stores offer customers a modern look and...

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Diet and finesse

Health-consciousness is the main direction in food and drink trends at the moment. More and more consumers follow special diets, and people aren’t simply counting calories any more: they are looking...

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Waste-free SPAR convention in the Netherlands

In February Spar Netherlands organised a ‘waste-free’ annual convention that concentrated on the theme of responsible retail trade. In order to make the event waste-free, SPAR implemented a number of...

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Shoppers were collecting Hungarian hearts in Spar stores

Before the nationwide prize game Hungarian Product implemented its second retailer-specific promotion this year. From the beginning of March until mid-April 19 trademark users participated with nearly 190 products in...

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SPAR employs one more autistic person

This year SPAR gives work to yet another autistic person. Head of communications Márk Maczelka told: SPAR has created or changed certain tasks in a way that disabled people can...

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The chain of stores expect strong Easter traffic

The supermarket chains expect to see even stronger Easter traffic than last year; Customers continue to buy much more than average from hams, eggs, cakes and sweets, but demand is...

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SPAR is prepared for the barbecue season

As spring weather comes, there is a sharp increase in demand for barbecue products at SPAR. SPAR is also expanding the range of meat products, seasoned and matured meats, meat...

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SPAR reduces the sugar content in its own branded products with fifty tons

As a company committed to a healthy lifestyle, SPAR significantly reduces the amount of added sugar, even this year, among its own product line. In addition to its Less Sugar...

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Spar: customers are becoming more environmentally conscious

Every year, consumers are more environmentally conscious, and last year, 40 percent of Spar customers have preferred environmentally friendly, multi-use bags and shopping bags – the store chain announced on...

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Magazine: A European championship for private label products

Lidl, REWE (Penny Market’s owner) and SPAR are those retail chains that won the European Private Label Award in 2019 and have stores in Hungary too. In addition to them, another...

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Magazine: Fruits and vegetables: stronger role for hypermarkets, supermarkets and discounters

The typical Hungarian household buys vegetables 89 times a year, on average 1.2kg per occasion; families buy fruits 48 times a year, taking home 1.7kg at a time – revealed...

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SPAR prepares for Easter with more than 200 tons of ham

The SPAR supermarket chain is preparing for Easter with a lot of popular successful products and seasonal novelties. In addition to the freshly baked bakery products and quality chocolates, most...

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Reusable vegetable and fruit storage bags in SPAR

SPAR encourages its customers to use environmentally conscious reusable vegetable and fruit storage bags in their stores in Szeged, Győr and Tatabánya. SPAR’s new green initiative is unique in domestic...

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SPAR to open new stores in Spain

SPAR has announced opening new stores in Spain with partners Fragadis, Roges Supermercats and SPAR Gran Canaria. The goal with this move is strengthening SPAR’s position in the Spanish market. The new stores range...

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SPAR regards social responsibility important

As a value-creating family business, SPAR Magyarország considers social initiatives important. It is just as important to help those in need as support healthy lifestyle and sports programs. In 2018,...

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SPAR donated 2700 tons of products

The store chain has been providing a unique donation program for animal parks and shelters and wildlife parks in Hungary for eight years – Origo wrote after the communication of...

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Magazine: With us or without us

The popularity of franchises is growing rapidly in Hungary. Katalin Mandel, general secretary of the Hungarian Franchise Association told our magazine that approximately 25-30 percent of franchise networks active in...

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