Tag "sör"

Heineken Marks 150th Anniversary With New Packaging, Campaign

Heineken has unveiled new, limited-edition packaging to mark its 150th anniversary, with the ‘Heineken’ logo reformatted as ‘He150ken’. The new packaging forms part of a broader campaign to mark the...

Read more

Borsodi Friss 0,0%

Borsodi Friss is the mixture of light lager beer and refreshing fruit juice, which is made exclusively of natural ingredients! All three products in the Friss portfolio (watermelon-strawberry, pineapple-lime and...

Read more

Starting this summer, Orlando Bloom is the new brand ambassador of Staropramen

Molson Coors Beverage Company announces that actor and UNICEF Goodwill Ambassador Orlando Bloom will be the new brand ambassador for Staropramen, the world’s number one Prague beer. Bloom, who will...

Read more

For the first time, a beer festival is organized at Lake Balaton

The 1st Balaton Beer Weekend will be held in Zamárdi. A beer-making workshop will also be organized at the free event. On the weekend after Balaton Sound, ZAM! The craft...

Read more

Peroni launches £17m Stile Capri marketing campaign across Europe

Peroni Nastro Azzurro (PNA) has revealed it is launching a new €20m (£17m) marketing campaign across several European countries for Stile Capri, the brand’s inaugural lighter lager and its first...

Read more

After collecting thousands of votes, it was revealed what this year’s Beer of the Country was

In 2023, Ország Söre became a New England IPA-type beer – that is, light, unfiltered, rich in hops, very restrained in bitters – and this year, for the first time,...

Read more

Hungarians’ favorite fruit beer is surprisingly sour

Open Brewers’ Day was held on May 20, during which Hungarian small-scale breweries opened as part of a national program. On the occasion of the event, the participants could vote...

Read more

Let’s fill it together! – It is the message in Soproni’s new campaign film

In Soproni’s latest commercial, the joy of spending time together and the relaxed atmosphere of social events captivates the audience. The brand’s message is simple and significant: “Let’s spend it...

Read more

The packaging of Borsodi Friss 0.0% alcohol-free beers has been renewed

This spring, not only nature, but also the packaging of the alcohol-free Borsodi Friss 0.0% will be renewed, moreover, it lends a light summer atmosphere to two stops in Budapest,...

Read more

Heineken eyes light beer opportunity in the US

According to reports, Heineken had seen an opportunity in the US market’s light beer category prior to the recent backlash against its Bud Light promotion and is set to move...

Read more

Gösser strengthens with a new campaign

Sorry, this entry is only available in HU....

Read more

Twenty Hungarian small-scale breweries will show everything on Saturday

As part of a national program, Hungarian small-scale breweries are holding a coordinated open day on Saturday. On Open Brewers’ Day, domestic breweries are open to visitors for one day,...

Read more

Modern Hungarian industrial beer production is 175 years old

The Association of Hungarian Brewers celebrated the beginning of modern Hungarian beer production 175 years ago with a professional round table discussion with the participation of the managers of the...

Read more

How can we promote alcohol ethically? – ÖRT podcast

Advertising alcohol carries a particularly high responsibility. It is no coincidence that companies must comply with very serious regulations and criteria systems in this market. However, the Dreher Breweries can...

Read more

AB Inbev posts double-digit growth

Anheuser-Busch InBev reports double-digit revenue and profit growth worldwide for the first quarter. Sales increased by 13.2 percent (EBITDA: 13.6 percent). The growth came from 0.9 per cent volume growth...

Read more

What does your beer say about you (in English)? – The picture of the day

The matter is obviously at least as serious as a horoscope, but let the curious beer drinkers who have never looked at a “prediction” for their zodiac sign, either in...

Read more

The Carlsberg brewery received a cartel fine

The Düsseldorf Regional Supreme Court imposed a 50 million euro cartel fine on the Carlsberg brewery in a proceeding that has been ongoing since 2014. In the justification of the...

Read more

The Szent András Brewery has won international awards for its products

The Szent András Sörfózde in Békésszentandras is constantly developing, last year they came up with a new product, cider, which recently won a gold medal among the Hungarian competitors at...

Read more

You can choose!

An amendment to Act 164 of 2005, the Trade Act, stipulates that bars and restaurants selling alcoholic drinks must stock the products of minimum two manufacturers in each category. Back...

Read more

‘World first’ powdered beer eyes launch with two brews

German brewer Klosterbräuerei Neuzelle has unveiled what it claims is the world’s first powdered beer. Following two years’ development work, the supplier has produced prototypes of two 0.0% abv brews...

Read more

The Borsodi Brewery turned 50 years old

The Borsodi Brewery started its operations fifty years ago, in April 1973. Since then, Borsodi Világos has become an important part of the domestic beer culture, one of the permanent...

Read more

A shipment of beer had to be destroyed due to a violation of the protection of origin

The Belgian customs authority destroyed a shipment of beer from the United States, citing the European regulation on the geographical indication of origin, it was announced on Friday. The spokesperson...

Read more

Pilsner Urquell is opening a world-class visitor experience center in Prague

The Pilsner Urquell The Original Beer Experience awaits visitors from April 22, who can enjoy the adventure of the Czech beer culture, which affects all the senses, over three floors...

Read more

BrewDog re-launches Gold Can hunt with £5k cash prize

BrewDog has re-launched its Gold Can competition, with a £5,000 cash prize for customers that find limited edition gold-plated cans hidden in its packs of beer. The prizes have now...

Read more

Brewing and beer consumption have also increased again in the Czech Republic

Czech breweries brewed 20.55 million hectoliters of beer last year, 950,000 hectoliters more than in 2021, the association of Czech breweries announced on Wednesday in Prague. The amount of beer...

Read more

The consumption of German beers in the European Union has decreased

The consumption of German beers has decreased in the European Union and Germany in the last ten years, and there was an increase only outside the European Union, according to...

Read more

Dreher 24 is updating its non-alcoholic portfolio with a lime-mint flavor

In April, Dreher 24 launches a new product with a lime-mint flavor and 0.0% alcohol content. Flavored and non-flavored non-alcoholic beers have been increasingly popular among domestic consumers for years,...

Read more

BrewDog to give away up to 100,000 pints in new Tough Mudder and Spartan partnership

BrewDog has partnered with world leading obstacle course brands Tough Mudder and Spartan to be onboarded as the Official Finisher Drink for the 2023 and 2024 race seasons. The partnership...

Read more

The Czechs would raise the VAT rate on beer, there is great indignation

For the time being, there is a lively discussion in the five-party coalition about the plan of Czech Finance Minister Zbynek Stanjur, which would transform the entire tax system. Among...

Read more

Hold my beer! – the beer market accepts the challenge

Domestic sales of the five biggest breweries in Hungary were 3% higher in 2022 than in the previous year. More than 6 million hectolitres of beer were sold. Production costs...

Read more
Oldal