Tag "sör"
This is how the average consumer price of beer changed in Hungary
Beer production varied in the first half of the 2010s, and then increased continuously between 2015 and 2019. In 2020, however, the volume of output (HUF 100.3 billion) fell by...
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Top 10 most valuable beer brands in the world
New research has revealed which beer brand is the most valuable in the world this year, with the previous title-holder taking second place in 2023 to a new frontrunner. Brand...
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Aldi launches search for ‘official beer taster’ int he UK
Supermarket Aldi is searching for an ‘official beer taster’ to review its new range of beers, which is due to launch on 11 September. The successful applicant will receive four...
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Barrels and flavours
In April HopTop rolled out its Barrel Pig product range, which consists of barrel-aged beers. This article is available for reading in Trade magazin 2023/6-7. At the moment five milk...
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The fifth sustainability report of the 50-year-old Borsodi Brewery has been published
Last year was about long-term construction at Borsodi Sörgyár – this was revealed in the company’s fifth and newly published sustainability report, in which, as in the past, Borsodi Sörgyár’s...
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El Corte Inglés Develops Sustainable Beer Made With Surplus Bread
El Corte Inglés has announced the launch of Mica de Pan, a beer made in collaboration with the artisan producer Cervezas Mica, which uses surplus bread from its bakeries. The...
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Dreher Sörgyárak touches wheat in a completely unusual way
The recipes of Dreher Sörgyárak’s domestic brands traditionally lack wheat as an ingredient. In the Brewery, which operates independently of the company’s historic brewhouse and breweries, this tradition has now...
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Bill Gates ‘wastewater beer’ could be as disruptive as Microsoft
Disgruntled consumers might refer to bad beer as tasting “like dishwater” but new tech being developed in California could mean that before long beer could be made from purified shower,...
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Quarter of drinkers choose rum over pint of beer
New research by rum brand Bacardi has claimed that more than one in four Brits will choose a rum-based cocktail instead of a pint of beer this summer. The data,...
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How the craft beer and highball scene is growing in South Korea
The nation’s drinks sector, which has historically been dominated by giant local and multinational drinks companies, has according to local reports, seen the change due to the increasing popularity of craft drinks...
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Carlsberg reaches agreement with German Federal Cartel Office
Carlsberg has settled a legal case that has been going on for 11 years, so that the brewing company can focus on its core business. The legal case was part...
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Heineken is 150 years old – During the birthday campaign, the brand celebrates the stars of the party
Sorry, this entry is only available in HU....
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Dreher Breweries is developing its production capacity with a HUF 7 billion investment
After previous investments in energy efficiency, Asahi’s parent company and regional headquarters are continuing to develop the Dreher quarry factory with HUF 7 billion. With the construction of the new...
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Heineken Marks 150th Anniversary With New Packaging, Campaign
Heineken has unveiled new, limited-edition packaging to mark its 150th anniversary, with the ‘Heineken’ logo reformatted as ‘He150ken’. The new packaging forms part of a broader campaign to mark the...
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Borsodi Friss 0,0%
Borsodi Friss is the mixture of light lager beer and refreshing fruit juice, which is made exclusively of natural ingredients! All three products in the Friss portfolio (watermelon-strawberry, pineapple-lime and...
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Starting this summer, Orlando Bloom is the new brand ambassador of Staropramen
Molson Coors Beverage Company announces that actor and UNICEF Goodwill Ambassador Orlando Bloom will be the new brand ambassador for Staropramen, the world’s number one Prague beer. Bloom, who will...
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For the first time, a beer festival is organized at Lake Balaton
The 1st Balaton Beer Weekend will be held in Zamárdi. A beer-making workshop will also be organized at the free event. On the weekend after Balaton Sound, ZAM! The craft...
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Peroni launches £17m Stile Capri marketing campaign across Europe
Peroni Nastro Azzurro (PNA) has revealed it is launching a new €20m (£17m) marketing campaign across several European countries for Stile Capri, the brand’s inaugural lighter lager and its first...
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After collecting thousands of votes, it was revealed what this year’s Beer of the Country was
In 2023, Ország Söre became a New England IPA-type beer – that is, light, unfiltered, rich in hops, very restrained in bitters – and this year, for the first time,...
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Hungarians’ favorite fruit beer is surprisingly sour
Open Brewers’ Day was held on May 20, during which Hungarian small-scale breweries opened as part of a national program. On the occasion of the event, the participants could vote...
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Let’s fill it together! – It is the message in Soproni’s new campaign film
In Soproni’s latest commercial, the joy of spending time together and the relaxed atmosphere of social events captivates the audience. The brand’s message is simple and significant: “Let’s spend it...
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The packaging of Borsodi Friss 0.0% alcohol-free beers has been renewed
This spring, not only nature, but also the packaging of the alcohol-free Borsodi Friss 0.0% will be renewed, moreover, it lends a light summer atmosphere to two stops in Budapest,...
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Heineken eyes light beer opportunity in the US
According to reports, Heineken had seen an opportunity in the US market’s light beer category prior to the recent backlash against its Bud Light promotion and is set to move...
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Twenty Hungarian small-scale breweries will show everything on Saturday
As part of a national program, Hungarian small-scale breweries are holding a coordinated open day on Saturday. On Open Brewers’ Day, domestic breweries are open to visitors for one day,...
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Modern Hungarian industrial beer production is 175 years old
The Association of Hungarian Brewers celebrated the beginning of modern Hungarian beer production 175 years ago with a professional round table discussion with the participation of the managers of the...
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How can we promote alcohol ethically? – ÖRT podcast
Advertising alcohol carries a particularly high responsibility. It is no coincidence that companies must comply with very serious regulations and criteria systems in this market. However, the Dreher Breweries can...
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AB Inbev posts double-digit growth
Anheuser-Busch InBev reports double-digit revenue and profit growth worldwide for the first quarter. Sales increased by 13.2 percent (EBITDA: 13.6 percent). The growth came from 0.9 per cent volume growth...
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What does your beer say about you (in English)? – The picture of the day
The matter is obviously at least as serious as a horoscope, but let the curious beer drinkers who have never looked at a “prediction” for their zodiac sign, either in...
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The Carlsberg brewery received a cartel fine
The Düsseldorf Regional Supreme Court imposed a 50 million euro cartel fine on the Carlsberg brewery in a proceeding that has been ongoing since 2014. In the justification of the...
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