sör - Trademagazin

Dreher Breweries is developing its production capacity with a HUF 7 billion investment
Date: 2023-06-22 11:04:28

After previous investments in energy efficiency, Asahi’s parent company and regional headquarters are continuing to develop the Dreher quarry factory with HUF 7 billion. With the construction of the new...

Heineken Marks 150th Anniversary With New Packaging, Campaign
Date: 2023-06-22 09:14:29

Heineken has unveiled new, limited-edition packaging to mark its 150th anniversary, with the ‘Heineken’ logo reformatted as ‘He150ken’. The new packaging forms part of a broader campaign to mark the...

Borsodi Friss 0,0%
Date: 2023-06-13 09:03:34

Borsodi Friss is the mixture of light lager beer and refreshing fruit juice, which is made exclusively of natural ingredients! All three products in the Friss portfolio (watermelon-strawberry, pineapple-lime and...

Starting this summer, Orlando Bloom is the new brand ambassador of Staropramen
Date: 2023-06-09 12:10:03

Molson Coors Beverage Company announces that actor and UNICEF Goodwill Ambassador Orlando Bloom will be the new brand ambassador for Staropramen, the world’s number one Prague beer. Bloom, who will...

For the first time, a beer festival is organized at Lake Balaton
Date: 2023-06-06 10:44:10

The 1st Balaton Beer Weekend will be held in Zamárdi. A beer-making workshop will also be organized at the free event. On the weekend after Balaton Sound, ZAM! The craft...

Peroni launches £17m Stile Capri marketing campaign across Europe
Date: 2023-06-06 09:29:28

Peroni Nastro Azzurro (PNA) has revealed it is launching a new €20m (£17m) marketing campaign across several European countries for Stile Capri, the brand’s inaugural lighter lager and its first...

After collecting thousands of votes, it was revealed what this year’s Beer of the Country was
Date: 2023-05-31 12:45:40

In 2023, Ország Söre became a New England IPA-type beer – that is, light, unfiltered, rich in hops, very restrained in bitters – and this year, for the first time,...

Hungarians’ favorite fruit beer is surprisingly sour
Date: 2023-05-26 11:23:46

Open Brewers’ Day was held on May 20, during which Hungarian small-scale breweries opened as part of a national program. On the occasion of the event, the participants could vote...

Let’s fill it together! – It is the message in Soproni’s new campaign film
Date: 2023-05-24 12:47:48

In Soproni’s latest commercial, the joy of spending time together and the relaxed atmosphere of social events captivates the audience. The brand’s message is simple and significant: “Let’s spend it...

The packaging of Borsodi Friss 0.0% alcohol-free beers has been renewed
Date: 2023-05-24 12:36:04

This spring, not only nature, but also the packaging of the alcohol-free Borsodi Friss 0.0% will be renewed, moreover, it lends a light summer atmosphere to two stops in Budapest,...

Heineken eyes light beer opportunity in the US
Date: 2023-05-24 09:18:39

According to reports, Heineken had seen an opportunity in the US market’s light beer category prior to the recent backlash against its Bud Light promotion and is set to move...

Gösser strengthens with a new campaign
Date: 2023-05-18 09:50:27

Sorry, this entry is only available in HU....

Twenty Hungarian small-scale breweries will show everything on Saturday
Date: 2023-05-17 12:10:33

As part of a national program, Hungarian small-scale breweries are holding a coordinated open day on Saturday. On Open Brewers’ Day, domestic breweries are open to visitors for one day,...

Modern Hungarian industrial beer production is 175 years old
Date: 2023-05-10 12:02:40

The Association of Hungarian Brewers celebrated the beginning of modern Hungarian beer production 175 years ago with a professional round table discussion with the participation of the managers of the...

How can we promote alcohol ethically? – ÖRT podcast
Date: 2023-05-08 12:12:57

Advertising alcohol carries a particularly high responsibility. It is no coincidence that companies must comply with very serious regulations and criteria systems in this market. However, the Dreher Breweries can...

AB Inbev posts double-digit growth
Date: 2023-05-08 09:24:48

Anheuser-Busch InBev reports double-digit revenue and profit growth worldwide for the first quarter. Sales increased by 13.2 percent (EBITDA: 13.6 percent). The growth came from 0.9 per cent volume growth...

What does your beer say about you (in English)? – The picture of the day
Date: 2023-05-08 08:23:28

The matter is obviously at least as serious as a horoscope, but let the curious beer drinkers who have never looked at a “prediction” for their zodiac sign, either in...

The Carlsberg brewery received a cartel fine
Date: 2023-05-02 10:16:08

The Düsseldorf Regional Supreme Court imposed a 50 million euro cartel fine on the Carlsberg brewery in a proceeding that has been ongoing since 2014. In the justification of the...

The Szent András Brewery has won international awards for its products
Date: 2023-04-27 11:11:20

The Szent András Sörfózde in Békésszentandras is constantly developing, last year they came up with a new product, cider, which recently won a gold medal among the Hungarian competitors at...

You can choose!
Date: 2023-04-26 10:16:24

An amendment to Act 164 of 2005, the Trade Act, stipulates that bars and restaurants selling alcoholic drinks must stock the products of minimum two manufacturers in each category. Back...

‘World first’ powdered beer eyes launch with two brews
Date: 2023-04-26 09:07:27

German brewer Klosterbräuerei Neuzelle has unveiled what it claims is the world’s first powdered beer. Following two years’ development work, the supplier has produced prototypes of two 0.0% abv brews...

The Borsodi Brewery turned 50 years old
Date: 2023-04-21 11:53:02

The Borsodi Brewery started its operations fifty years ago, in April 1973. Since then, Borsodi Világos has become an important part of the domestic beer culture, one of the permanent...

A shipment of beer had to be destroyed due to a violation of the protection of origin
Date: 2023-04-21 10:13:16

The Belgian customs authority destroyed a shipment of beer from the United States, citing the European regulation on the geographical indication of origin, it was announced on Friday. The spokesperson...

Pilsner Urquell is opening a world-class visitor experience center in Prague
Date: 2023-04-20 10:12:11

The Pilsner Urquell The Original Beer Experience awaits visitors from April 22, who can enjoy the adventure of the Czech beer culture, which affects all the senses, over three floors...

BrewDog re-launches Gold Can hunt with £5k cash prize
Date: 2023-04-20 09:34:47

BrewDog has re-launched its Gold Can competition, with a £5,000 cash prize for customers that find limited edition gold-plated cans hidden in its packs of beer. The prizes have now...

Brewing and beer consumption have also increased again in the Czech Republic
Date: 2023-04-19 10:10:40

Czech breweries brewed 20.55 million hectoliters of beer last year, 950,000 hectoliters more than in 2021, the association of Czech breweries announced on Wednesday in Prague. The amount of beer...

The consumption of German beers in the European Union has decreased
Date: 2023-04-18 09:21:12

The consumption of German beers has decreased in the European Union and Germany in the last ten years, and there was an increase only outside the European Union, according to...

Dreher 24 is updating its non-alcoholic portfolio with a lime-mint flavor
Date: 2023-04-13 10:06:33

In April, Dreher 24 launches a new product with a lime-mint flavor and 0.0% alcohol content. Flavored and non-flavored non-alcoholic beers have been increasingly popular among domestic consumers for years,...

BrewDog to give away up to 100,000 pints in new Tough Mudder and Spartan partnership
Date: 2023-04-13 09:19:18

BrewDog has partnered with world leading obstacle course brands Tough Mudder and Spartan to be onboarded as the Official Finisher Drink for the 2023 and 2024 race seasons. The partnership...

The Czechs would raise the VAT rate on beer, there is great indignation
Date: 2023-04-11 10:04:42

For the time being, there is a lively discussion in the five-party coalition about the plan of Czech Finance Minister Zbynek Stanjur, which would transform the entire tax system. Among...

Dreher Breweries is developing its production capacity with a HUF 7 billion investment Date: 2023-06-22 11:04:28

Heineken Marks 150th Anniversary With New Packaging, Campaign Date: 2023-06-22 09:14:29

Borsodi Friss 0,0% Date: 2023-06-13 09:03:34

Starting this summer, Orlando Bloom is the new brand ambassador of Staropramen Date: 2023-06-09 12:10:03

For the first time, a beer festival is organized at Lake Balaton Date: 2023-06-06 10:44:10

Peroni launches £17m Stile Capri marketing campaign across Europe Date: 2023-06-06 09:29:28

After collecting thousands of votes, it was revealed what this year’s Beer of the Country was Date: 2023-05-31 12:45:40

Hungarians’ favorite fruit beer is surprisingly sour Date: 2023-05-26 11:23:46

Let’s fill it together! – It is the message in Soproni’s new campaign film Date: 2023-05-24 12:47:48

The packaging of Borsodi Friss 0.0% alcohol-free beers has been renewed Date: 2023-05-24 12:36:04

Heineken eyes light beer opportunity in the US Date: 2023-05-24 09:18:39

Gösser strengthens with a new campaign Date: 2023-05-18 09:50:27

Twenty Hungarian small-scale breweries will show everything on Saturday Date: 2023-05-17 12:10:33

Modern Hungarian industrial beer production is 175 years old Date: 2023-05-10 12:02:40

How can we promote alcohol ethically? – ÖRT podcast Date: 2023-05-08 12:12:57

AB Inbev posts double-digit growth Date: 2023-05-08 09:24:48

What does your beer say about you (in English)? – The picture of the day Date: 2023-05-08 08:23:28

The Carlsberg brewery received a cartel fine Date: 2023-05-02 10:16:08

The Szent András Brewery has won international awards for its products Date: 2023-04-27 11:11:20

You can choose! Date: 2023-04-26 10:16:24

‘World first’ powdered beer eyes launch with two brews Date: 2023-04-26 09:07:27

The Borsodi Brewery turned 50 years old Date: 2023-04-21 11:53:02

A shipment of beer had to be destroyed due to a violation of the protection of origin Date: 2023-04-21 10:13:16

Pilsner Urquell is opening a world-class visitor experience center in Prague Date: 2023-04-20 10:12:11

BrewDog re-launches Gold Can hunt with £5k cash prize Date: 2023-04-20 09:34:47

Brewing and beer consumption have also increased again in the Czech Republic Date: 2023-04-19 10:10:40

The consumption of German beers in the European Union has decreased Date: 2023-04-18 09:21:12

Dreher 24 is updating its non-alcoholic portfolio with a lime-mint flavor Date: 2023-04-13 10:06:33

BrewDog to give away up to 100,000 pints in new Tough Mudder and Spartan partnership Date: 2023-04-13 09:19:18

The Czechs would raise the VAT rate on beer, there is great indignation Date: 2023-04-11 10:04:42