Tag "Sofidel Hungary Kft."

Regina 2-roll Ecoring paper towel

The renewal of the Regina Ecoring product range has started. With our sustainability goals in mind, the first step is giving the 2-roll Ecoring paper towel a new, trendy look,...

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Regina Strong and Ultra 2-roll, 3-ply paper towels

Regina Strong and Ultra 2-roll, 3-ply paper towels were introduced to the market last year. This year they are followed by their bigger, 3-roll versions. Regina Strong has a tensile...

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Versatile kitchen rolls remain popular

Réka Forgách, Essity Hungary Kft.’s brand manager told our magazine that household paper product sales maintained the 2020 level in value; however, in volume there was a slight decline. Sales...

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Toilet paper is the category’s flagship product

Essity Hungary Kft.’s brand manager Réka Forgách told our magazine that household paper product value and volume sales both grew in the first half of 2020 if compared with the...

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Explorer: Twice as many shoppers in this year’s prize game

There were 127 Hungarian Product trademark user products from 6 manufacturers participating in the Explorer promotion this spring. Hungarian Product Nonprofit Kft.’s prize game started on 1 April and lasted...

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Hungarian products promoted on Coop Days

On the COOP Hungarian Day events of Tisza-Coop Zrt. the products of Prima Maroni Kft., Ceres Zrt., Abonett Kft., Gyulahús Kft. and Sofidel Hungary Kft. were in the spotlight. Tisza-Coop...

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Magazine: Hygiene paper products

Anikó Rédey, Essity’s customer marketing activation manager thinks that the hospitality sector became stronger in the last 2-3 years, and this has made bar and restaurant owners focus more on...

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Regina Skin

Premium category Regina Skin facial tissue is the perfect choice even for the most sophisticated consumers. Six different designs make the packaging unique. The super-thin packs easily fit into your...

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Magazine: Practicality is more important than product looks

According to Réka Forgách, Essity Hungary Kft.’s Zewa brand manager, sales of household towels grew by 9.5 percent in 2018. Private label products are important in the paper towel category,...

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Magazine: Premium care, widening category

Both the toilet paper and the facial tissue segment realised a one-digit sales growth in value – 2017 was a successful year for brand manufacturers. Among toilet paper products 3-ply, scented...

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Magazine: Sheet to sheet growth

In the category of household paper products napkins and towels performed differently in 2017: napkin sales continued to decrease slowly, but paper towel sales kept growing. Eszter Hegedűs, brand manager...

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Regina Blitz paper towel

New and innovative Regina Blitz does its job in every household. Due to the special manufacturing technology it is perfect for cleaning shiny and glass surfaces, because it leaves no...

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Forest Bianka toilet papers and handkerchiefs

Forest Bianka toilet papers and handkerchiefs have been present in the majority of Hungarian households for years. Besides the toilet paper products available in many sizes and new scents, the...

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