reklám - Trademagazin

Advertising messages may come printed or via e-mail
Date: 2016-05-31 11:33:03

The majority of consumers find requests for advertising purposes useful. They mainly like leaflets and e-mail offers – KutatóCentrum Research Centre’s research reveals. According to the survey called DM Szensor,...

Last year 13 percent of the studied advertisings were unlawful
Date: 2016-05-03 11:23:58

During last year's overall control on advertising, the National Consumer Protection Authority (NFH) examined 2039 advertisements. In 269 cases (13 percent) infringements were identified – the NFH told MTI on...

Nielsen: medical products and food TV ads to get the most views
Date: 2016-03-18 11:38:23

The TV spots of pharmaceutical compositions and food products, beauty products and TV ads of trade reached the most TV viewers of 18-49-year-old in February this year. The Nielsen Audience...

Magical birthday from the SPAR
Date: 2016-03-11 11:30:52

The SPAR launched an intensive advertising campaign, on the occasion of the 25th anniversary of its domestic market entry. Ördög Nóra was transformed to a birthday pixie, and also fimed...

An increase in advertising spendings in 2015
Date: 2016-03-02 11:33:48

Advertising spendings in 2015 increased by 2.81 percent and amounted to 194.37 billion HUF, compared to the 189.05 billion HUF of 2014 – Hivatal Péter, a member of the Hungarian...

Television advertising spendings in Hungary increased by three percent last year
Date: 2016-02-18 11:35:22

The television advertising spendings in Hungary increased by about three percent and amounted to 51.581 billion HUF last year – was said at the press conference ofthe Hungarian Electronic Broadcasters...

Nielsen: trade turnover increased beside more active advertising
Date: 2016-01-29 11:55:42

For the domestic TV ads of food, household chemical products and cosmetics the companies spent 20 percent more last year than in the year before, on the list price. The...

Coke's new slogan: 'Taste the Feeling'
Date: 2016-01-19 11:33:12

Coca-Cola is hoping a new ad slogan will help it overcome declining sales and increased health concerns about its signature product. Tuesday the company rolled out a new ad campaign,...

Media Council: eight brands per hour appear on the two major commercial channels
Date: 2015-11-23 11:50:14

The viewers of the two large national commercial television channels identified an average of eight brands an hour in the first half of 2015. This ratio was 8.5 in case...

The GVH accepted the undertakings of the L'Oréal Magyarország Kft.
Date: 2015-09-24 11:03:01

The Hungarian Competition Authority (GVH) accepted the undertakings of the L'Oréal Magyarország Kft. in connection with the communication of a hair care product line. The authorities did not identify any...

Oroszlán Szonja has become the face of Apenta VitaMixx
Date: 2015-08-07 11:25:36

The popular actress Oroszlán Szonja became the face of Apenta VitaMixx. The distributor, the Maspex Olympos Kft. chose the nice and athletic actress, because the company wanted a well-known, but...

Although it is more expensive, the majority of the small companies say it is worth to advertise on Facebook
Date: 2015-06-01 11:35:05

Although the number of the free advertising opportunities are decreasing on the Facebook pages, the majority of firms say it is worth to advertise on Facebook – the latest research...

The Parliament adopted the amendments to the advertising tax
Date: 2015-05-28 11:47:17

The rate on advertising tax remains zero percent after no more than 100 million HUF tax base. But above, every firms will have to pay 5.3 percent tax. The changes...

Magazine: Analytic Consulting (Part 5) – Promotions: high costs – varying returns
Date: 2015-05-26 11:13:20

Nielsen vice president Uta Werner and senior vice president Rick Hall are the authors of a study on how to overcome obstacles that are in the way of high-efficiency promotions....

The self-control on food advertising aimed at children is effective
Date: 2015-05-19 11:40:27

The latest report shows that the EU Pledge (voluntary commitments of the food companies regarding food advertising aimed at children) has reached significant progress in 2014 in Hungary. The Hungarian...

Amendment in the advertising tax
Date: 2015-05-05 11:51:00

The tax on advertising to be amended. According to the amendment, the amount of tax will be 0 to 100 million HUF and 5.3 percent above 100 million HUF. According...

The Hungarian television advertising market is expecting a single-digit growth this year
Date: 2015-04-30 11:38:52

The Chairman of the Hungarian Electronic Broadcasters Association (MEME) predicted a “correct, but single-digit” growth for the Hungarian television advertising market this year. Kovács Krisztián stated that they do not...

Vodafone Hungary suspends its proposed ads on TV2
Date: 2015-04-29 11:10:45

The Vodafone Magyarország, which is actively taking part in defending women's rights publicly protesting against the scenes occured on 24 April in the Éden Hotel reality show of TV2 as...

Facebook advertisings are becoming less effective especially for young people
Date: 2015-04-17 11:45:07

The most visible result of a Great Facebook Research this year is the dramatic increase in the rejection of adverts, especially by the young age groups. But surprisingly, the older...

This is me! Bud Spencer launches the spring starter game of the Arany Fácán beer brand
Date: 2015-04-08 11:25:50

Personally Bud Spencer encourages to participate in the exciting game of Arany Fácán between April 7 and May 7. The prize is a 50-person beer sausage garden party. The game...

Local radio advertising revenues may increase by five to ten percent this year
Date: 2015-04-07 11:22:20

This year, the advertising revenues of the local radio stations may grow by five to ten percent – according to the chairman of the advocacy organization. Szilvay Balázs, the chairman...

It costs more without ads
Date: 2015-04-07 08:51:27

In the USA those subscribers have to pay USD 30 more for AT&T’s ultrafast internet service who don’t want to see personalised ads when they are online. The company told...

Why advertising useful to everyone?
Date: 2015-03-18 11:50:40

The Hungarian Advertising Association and the Hungarian Association of Communication Agencies launched a campaign on 18 March 2015 to raise the consumers’ awereness to the importance of the advertising industry...

MLE: the advertising tax causes competitive disadvantage for the domestic media businesses
Date: 2015-03-04 11:42:31

At the National Economic Committee’s meeting, Lázár János Minister spoke about the European Commission’s infringement proceedings against Hungary, due to the advertising tax law, and about the expected outcome. The...

Domestic advertising spendings increased by nearly eight percent last year
Date: 2015-03-03 11:50:31

Last year’s 189.05 billion HUF domestic advertising spendings exceeds the data of 2013 by 7.77 percent – Hivatal Péter, teh vice president of the Hungarian Advertising Association (MRSZ) announced on...

Nielsen: more people were watching food, chemicals and cosmetics commercials
Date: 2015-02-25 12:00:43

The domestic TV commercials of food, household chemicals and cosmetics reached 1 percent more GRP last year, than a year before – according to a Nielsen Audience Measurement Ltd. The...

Twenty-two organizations have signed the new Hungarian Advertising Code of Ethics
Date: 2015-02-17 12:00:25

The new Hungarian Advertising Code of Ethics was born as the result of several months of hard work, and with the involvement of 22 organizations. The work was coordinated by...

The flat advertising tax would put more burden on the medium-sized media companies
Date: 2015-02-05 11:30:38

A five percent tax on advertising would quarter RTL’s burden and would halve TV2’s burden, while the budget revenues will slightly decrease – Világgazdaság Online calculated. However, the smaller publishers...

Advertising messages may come printed or via e-mail Date: 2016-05-31 11:33:03

Last year 13 percent of the studied advertisings were unlawful Date: 2016-05-03 11:23:58

Nielsen: medical products and food TV ads to get the most views Date: 2016-03-18 11:38:23

Magical birthday from the SPAR Date: 2016-03-11 11:30:52

An increase in advertising spendings in 2015 Date: 2016-03-02 11:33:48

Television advertising spendings in Hungary increased by three percent last year Date: 2016-02-18 11:35:22

Nielsen: trade turnover increased beside more active advertising Date: 2016-01-29 11:55:42

Coke's new slogan: 'Taste the Feeling' Date: 2016-01-19 11:33:12

Media Council: eight brands per hour appear on the two major commercial channels Date: 2015-11-23 11:50:14

The GVH accepted the undertakings of the L'Oréal Magyarország Kft. Date: 2015-09-24 11:03:01

Oroszlán Szonja has become the face of Apenta VitaMixx Date: 2015-08-07 11:25:36

Although it is more expensive, the majority of the small companies say it is worth to advertise on Facebook Date: 2015-06-01 11:35:05

The Parliament adopted the amendments to the advertising tax Date: 2015-05-28 11:47:17

Magazine: Analytic Consulting (Part 5) – Promotions: high costs – varying returns Date: 2015-05-26 11:13:20

The self-control on food advertising aimed at children is effective Date: 2015-05-19 11:40:27

Amendment in the advertising tax Date: 2015-05-05 11:51:00

The Hungarian television advertising market is expecting a single-digit growth this year Date: 2015-04-30 11:38:52

Vodafone Hungary suspends its proposed ads on TV2 Date: 2015-04-29 11:10:45

Facebook advertisings are becoming less effective especially for young people Date: 2015-04-17 11:45:07

This is me! Bud Spencer launches the spring starter game of the Arany Fácán beer brand Date: 2015-04-08 11:25:50

Local radio advertising revenues may increase by five to ten percent this year Date: 2015-04-07 11:22:20

It costs more without ads Date: 2015-04-07 08:51:27

Why advertising useful to everyone? Date: 2015-03-18 11:50:40

MLE: the advertising tax causes competitive disadvantage for the domestic media businesses Date: 2015-03-04 11:42:31

Domestic advertising spendings increased by nearly eight percent last year Date: 2015-03-03 11:50:31

Nielsen: more people were watching food, chemicals and cosmetics commercials Date: 2015-02-25 12:00:43

Twenty-two organizations have signed the new Hungarian Advertising Code of Ethics Date: 2015-02-17 12:00:25

The flat advertising tax would put more burden on the medium-sized media companies Date: 2015-02-05 11:30:38