Nielsen: medical products and food TV ads to get the most views
The TV spots of pharmaceutical compositions and food products, beauty products and TV ads of trade reached the most TV viewers of 18-49-year-old in February this year. The Nielsen Audience Measurement Ltd. GRP top ten list continues with Telecommunications, financial institutions, household goods, transport, services and leisure.
The GRP (Gross Rating Point) expresses the number of contacts reached by the advertising spot broadcast among the members of the target group studied. As an advertising can repeatedly reach a viewer the index of GRP can exceed 100 percent.
Source: Nielsen Audience Measurement
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