Tag "GRP"

(HU) Nielsen: a sörös, üdítős és pudingos tv-reklámok a legnépszerűbbek

In the third quarter of this year, TV viewers watched beer spots among the food TV ads the most and among the lotions TV ads, toothpaste got the most views...

Read more

Food TV ads reached the most viewers in May

Within the sectors, the TV ads of foods reached the most viewers among the 18-49 year-old viewers in May this year, just like in May 2015. Most recently, the Nielsen...

Read more

Nielsen: trade advertisings have increased

Trade advertising increased significantly, after the stores can remain open again on Sundays. While in case of spots promoting trade, the Nielsen Közönségmérés Kft. (Nielsen Audience Measurement Ltd.) registered a...

Read more

Nielsen: slice chocolate commercials were seen by the most viewers

Slice chocolate commercials at foods and toothpaste commercials at body lotion reached the most TV viewers in the first quarter this year – according to the data of the Nielsen...

Read more

Nielsen: medical products and food TV ads to get the most views

The TV spots of pharmaceutical compositions and food products, beauty products and TV ads of trade reached the most TV viewers of 18-49-year-old in February this year. The Nielsen Audience...

Read more

Nielsen: trade turnover increased beside more active advertising

For the domestic TV ads of food, household chemical products and cosmetics the companies spent 20 percent more last year than in the year before, on the list price. The...

Read more

Household chemicals, cosmetics sales up

Sales of household chemicals and cosmetics in Hungary saw a year-on-year rise of 6%, reaching HUF 230 bln, in the period of January-August, Hungarian news agency MTI reported, citing data...

Read more

Nielsen: more people were watching food, chemicals and cosmetics commercials

The domestic TV commercials of food, household chemicals and cosmetics reached 1 percent more GRP last year, than a year before – according to a Nielsen Audience Measurement Ltd. The...

Read more