Nielsen: more people were watching food, chemicals and cosmetics commercials

By: trademagazin Date: 2015. 02. 25. 12:00

The domestic TV commercials of food, household chemicals and cosmetics reached 1 percent more GRP last year, than a year before – according to a Nielsen Audience Measurement Ltd.

Nielsen

The Gross Rating Point (GRP) measures, how many contacts have happened among the members of the targeted group of people. Because a commercial can reach a person more than one time, the amount of the GRP indicator can exceed 100 percent. When calculating the amount of the GRP, the audience reached during each broadcast is summed.