Media Council: eight brands per hour appear on the two major commercial channels
The viewers of the two large national commercial television channels identified an average of eight brands an hour in the first half of 2015. This ratio was 8.5 in case of the RTL Klub, and 7.4 in case of the TV2 – the recently published research summary of the National Media and Communications Authority (NMHH) reveals.
During the research 16 251 product placements of 1063 brands have been identified at 9053 times; in 5138 broadcast of 54 shows at on RTL Klub in. At the TV2 1094 brands have appeared 7198 times. During these six months, the researchers identified 1,864 brands in the programs, but almost thirty percent could be seen on the screen only one time, while 41 brands appeared 100-200 times and seven brands could be seen more often. (MTI)
Related news
What makes us add the product to the cart – research
The latest joint research by PwC and Publicis Groupe Hungary…
Read more >Henkel Hungary: Career, values, timeless trust
One of the world’s most comprehensive employer brand research studies,…
Read more >Germany’s largest study on vegetarianism and vegan nutrition launched
Plant-based diets are becoming increasingly popular worldwide: more and more…
Read more >Related news
Drought, technological competition and collaboration: the domestic melon season has begun
The 2025 Hungarian melon season starts amidst serious challenges: the…
Read more >Tourism economy deteriorating, but better than the national economic average
In June 2025, 70% of tourism companies reported an increase…
Read more >Price increases, export declines, new consumer habits – this is how the poultry and egg market developed in the first half of 2025
Látványos változások jellemezték 2025 első félévét a hazai baromfi- és…
Read more >