Tag "Procter&Gamble"

Great skin in winter and summer

Values sales were up 17.5% in the body lotion category over the past year and volume sales grew by 21%. The former was mainly the result of price increases in...

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Hygiene – from intimately close

NIQ data reveals that value sales of femcare category segments – sanitary pads, pantyliners and tampons – have grown, but volume sales were lower in 2023 than in the previous...

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Here is the list of what makes a workplace family-friendly

In order to acquire and retain a quality workforce, employers today need to be able to respond to dynamically changing labor market trends. In addition to maintaining core values, flexibility...

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Úsznak az árral a mosószerek és az öblítők

A mosószerek és az öblítők szegmensében is érzékelhető a gazdaságos megoldások iránti megnövekedett igény, ami elsősorban a nagyobb kiszereléseknek, illetve az  összecsomagolásoknak kedvez. Az illat mellett egyre fontosabbak a fogyasztók...

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Intimate hygiene: only comfortably!

According to NIQ data, the total menstruation product market grew in both value and volume, from 2021 to 2022. This article is available for reading in Trade magazin 2023/6-7.  ...

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The first safety blade razor is 120 years old

Procter&Gamble’s Gillette brand has won a total of 16 Superbrands awards so far, and every year since 2017. Oral-B was awarded the Business Superbrands award for the sixth time this...

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Hair raising new innovations

We can differentiate between three segments in the hair care category: shampoo, conditioner and treatment. Hair care in general produced a robust, 16.6% value sales growth in 2022. Serum and...

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Procter&Gamble CEO: double-digit growth in turnover is expected

The pressure exerted on the manufacturers spills over to consumer prices as well, inflation is reflected, among other things, in the fees spent on promotion and the increase in the...

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Intimate hygiene: no compromises

Eszter Hegedűs, senior brand manager of Essity Hungary Kft. told our magazine that both value and volume sales grew in the intimate hygiene category, in the first nine months of...

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No clothes left dry…

According to Yvette Krubl, Procter&Gamble’s corporate communications manager in Central and Eastern Europe, laundry detergent volume sales stayed put in the July 2021-June 2022 period, while in value sales there...

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The P&G ECO Habits was launched with the participation of thousands of children environmental education program

The aim of environmental education is to promote environmentally conscious behaviour, responsible living for the environment, and to preserve and maintain the harmony of nature, including human society. Education and...

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Oral hygiene has remained important

Andrea Révfalvi, Colgate-Palmolive Hungary Kft.’s retail marketing manager (oral care): “Oral care and preserving oral health is increasingly important in the lives of consumers. Our Colgate, elmex and meridol brands...

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Extraordinary announcements from P&G at this year’s Business Days 2022 conference

Procter&Gamble’s sustainable packaging system was awarded in the product and service category at this year’s Trade Magazine’s Symbol of Sustainability competition. The professional award was received by Gabriel Makki, Central...

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Recent population research: 5 days of paternity leave is not enough

Since 2015, in the case of the birth of a child, the abbot is entitled to 5 working days of additional leave, which the employer is obliged to grant at...

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Efficiency, scent and something extra

In 2020 the value of the laundry detergent market increased by 2.5 percent, which was much less than the +7.2 percent in 2019; volume sales stagnated last year – informed...

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Procter & Gamble experiments with paper bottle

Procter & Gamble has debuted with its first paper bottle for Lenor in cooperation with paper bottle company Paboco, and announced a test period for Western Europe in 2022. P&G’s...

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P&G closes first half of 2021 with nearly $50 million donation

Procter&gamble continued its donation programme to alleviate the situation caused by the Covid-19 epidemic in 2021 and has so far helped local organizations and communities in Hungary with nearly HUF...

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Magazine: Mothers’ trust is difficult to win and easy to lose

In the baby care market the Pampers brand of Procter&Gamble has observed sales growth recently, especially in the wet wipe segment. Yvette Krubl, the company’s communications PR manager in Central...

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P&G commits to 2,021 acts of good

Procter & Gamble has announced that the company will do 2,021 good things in 2021. As part of its recently launched international campaign Lead with Love, P&G and its brands...

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Procter & Gamble outlines twenty-one New Year’s resolutions to save the planet

Climate change, pollution and over-exploitation of resources are the biggest challenges of our time. Solving the problems requires global collaboration, but in addition, anyone can contribute to renewal with quite...

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P&G staff will make the celebration of children in need more beautiful this year again

Procter & Gamble, in collaboration with the Oltalom Karitatív Egyesület (Protection Charity Association), is fulfilling the wish of the poor children of the Wesley János Kindergarten in Dankó Street as...

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More than six thousand packages of diaper donations for SOS Children’s Villages

The pandemiological situation that lasts for more than half a year has also posed a serious challenge to SOS Children’s Villages. Along with the rising costs of nearly four hundred...

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Charity doesn’t stop in the autumn: Procter & Gamble donates tens of thousands of products to the Hungarian Red Cross again

In response to the health challenges of recent months, Procter & Gamble (manufacturers of Ariel, Always, Jar, Lenor, Pampers, Head & Shoulders, Pantene and many other well-known brands in Hungary)...

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P&G: more than 150 pallets of product donations in the past three months

The company donated health, hygiene, baby care and household products to domestic aid organizations in a value of almost 46 million HUF. Following the order of the coronavirus pandemic emergency,...

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Procter & Gamble: 24 pallets feminine hygiene product for UNICEF Hungary

Since the outbreak, Procter & Gamble has been helping the global, national, and local levels. During the week, 24 pallets, more than forty thousand packages of feminine hygiene products were...

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Production does not stop at P&G’s domestic plants

Measures caused by the coronavirus not only affect the life of the SME sector, but also affect the operations of many large companies. In the exceptionally difficult situation that has...

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Environmental protection and digitalisation are the greatest challenges

Between 13 and 15 November 2019 the Hungarian Cosmetics and Household Chemicals Association (KOZMOS) organised its annual conference. Our magazine interviewed István Murányi, general secretary of KOZMOS. How long does...

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Magazine: Technological development in an optimistic mood

Ian Cook, CEO of Colgate-Palmolive and co-chair of The Consumer Goods Forum (CGF) told on the first day of the organisation’s Vancouver summit in June that more and more developed...

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The school greening program of P&G and Penny has started

Following last year’s successful school greening program, P&G has teamed up with the Penny Market chain this year to give 4 schools in Hungary the opportunity to become greener. The...

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Natural is the new trend

Henkel Magyarország Kft.’s junior brand manager Abigél Győri spoke to our magazine about dynamic shampoo sales growth in 2018 and 2019. The appearance of new products in the market played...

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