Tag "Procter&Gamble"
Oral care is getting more attention in beauty care
This article is available for reading in Trade magazin 2025/5. Procter & Gamble’s Oral-B, Blend-a-med and Blend-a-dent product lines offer a wide choice tailored to different needs. “Value for money...
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Clothes, fragrances and emotions
IldikóThere is still strong growth on the fabric softener market: according to NIQ data for January-December 2024, value sales were up 9.2% and the volume sales growth was 2%. Manufacturer...
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New dimensions of cleanliness
In Hungary liquid laundry detergents are dominant: currently they realise 66% of sales, with premium detergents accounting for 20% of sales and traditional detergents only having a 14% share. This...
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Significant community engagement and support from P&G in 2024
January 2025 – Procter&Gamble Hungary supported its domestic partner organizations with product and financial donations worth more than 182 million forints in 2024. In addition to financial and in-kind support,...
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Top level oral care
Oral care is no longer just a health issue, but also part of beauty care. A healthy oral cavity and sparkling teeth make a big contribution to the quality of...
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Procter&Gamble announced a special partnership with the Hungarian Paralympic Committee and paralympian Éva Hajmási
P&G has been a prominent supporter of the Olympic and Paralympic Games for the 12th year at the international level, and this year it launched a program together with the...
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Dishwashing: switched to eco mode
Last year the market of both dishwasher detergents and washing-up liquids developed nicely, with double-digit growth month on month. This article is available for reading in Trade magazin 2024/6-7 “In...
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Great skin in winter and summer
Values sales were up 17.5% in the body lotion category over the past year and volume sales grew by 21%. The former was mainly the result of price increases in...
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Hygiene – from intimately close
NIQ data reveals that value sales of femcare category segments – sanitary pads, pantyliners and tampons – have grown, but volume sales were lower in 2023 than in the previous...
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Here is the list of what makes a workplace family-friendly
In order to acquire and retain a quality workforce, employers today need to be able to respond to dynamically changing labor market trends. In addition to maintaining core values, flexibility...
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Úsznak az árral a mosószerek és az öblítők
A mosószerek és az öblítők szegmensében is érzékelhető a gazdaságos megoldások iránti megnövekedett igény, ami elsősorban a nagyobb kiszereléseknek, illetve az összecsomagolásoknak kedvez. Az illat mellett egyre fontosabbak a fogyasztók...
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Intimate hygiene: only comfortably!
According to NIQ data, the total menstruation product market grew in both value and volume, from 2021 to 2022. This article is available for reading in Trade magazin 2023/6-7. ...
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The first safety blade razor is 120 years old
Procter&Gamble’s Gillette brand has won a total of 16 Superbrands awards so far, and every year since 2017. Oral-B was awarded the Business Superbrands award for the sixth time this...
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Hair raising new innovations
We can differentiate between three segments in the hair care category: shampoo, conditioner and treatment. Hair care in general produced a robust, 16.6% value sales growth in 2022. Serum and...
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Procter&Gamble CEO: double-digit growth in turnover is expected
The pressure exerted on the manufacturers spills over to consumer prices as well, inflation is reflected, among other things, in the fees spent on promotion and the increase in the...
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Intimate hygiene: no compromises
Eszter Hegedűs, senior brand manager of Essity Hungary Kft. told our magazine that both value and volume sales grew in the intimate hygiene category, in the first nine months of...
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No clothes left dry…
According to Yvette Krubl, Procter&Gamble’s corporate communications manager in Central and Eastern Europe, laundry detergent volume sales stayed put in the July 2021-June 2022 period, while in value sales there...
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The P&G ECO Habits was launched with the participation of thousands of children environmental education program
The aim of environmental education is to promote environmentally conscious behaviour, responsible living for the environment, and to preserve and maintain the harmony of nature, including human society. Education and...
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Oral hygiene has remained important
Andrea Révfalvi, Colgate-Palmolive Hungary Kft.’s retail marketing manager (oral care): “Oral care and preserving oral health is increasingly important in the lives of consumers. Our Colgate, elmex and meridol brands...
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Extraordinary announcements from P&G at this year’s Business Days 2022 conference
Procter&Gamble’s sustainable packaging system was awarded in the product and service category at this year’s Trade Magazine’s Symbol of Sustainability competition. The professional award was received by Gabriel Makki, Central...
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Recent population research: 5 days of paternity leave is not enough
Since 2015, in the case of the birth of a child, the abbot is entitled to 5 working days of additional leave, which the employer is obliged to grant at...
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Efficiency, scent and something extra
In 2020 the value of the laundry detergent market increased by 2.5 percent, which was much less than the +7.2 percent in 2019; volume sales stagnated last year – informed...
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Procter & Gamble experiments with paper bottle
Procter & Gamble has debuted with its first paper bottle for Lenor in cooperation with paper bottle company Paboco, and announced a test period for Western Europe in 2022. P&G’s...
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P&G closes first half of 2021 with nearly $50 million donation
Procter&gamble continued its donation programme to alleviate the situation caused by the Covid-19 epidemic in 2021 and has so far helped local organizations and communities in Hungary with nearly HUF...
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Magazine: Mothers’ trust is difficult to win and easy to lose
In the baby care market the Pampers brand of Procter&Gamble has observed sales growth recently, especially in the wet wipe segment. Yvette Krubl, the company’s communications PR manager in Central...
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P&G commits to 2,021 acts of good
Procter & Gamble has announced that the company will do 2,021 good things in 2021. As part of its recently launched international campaign Lead with Love, P&G and its brands...
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Procter & Gamble outlines twenty-one New Year’s resolutions to save the planet
Climate change, pollution and over-exploitation of resources are the biggest challenges of our time. Solving the problems requires global collaboration, but in addition, anyone can contribute to renewal with quite...
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P&G staff will make the celebration of children in need more beautiful this year again
Procter & Gamble, in collaboration with the Oltalom Karitatív Egyesület (Protection Charity Association), is fulfilling the wish of the poor children of the Wesley János Kindergarten in Dankó Street as...
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More than six thousand packages of diaper donations for SOS Children’s Villages
The pandemiological situation that lasts for more than half a year has also posed a serious challenge to SOS Children’s Villages. Along with the rising costs of nearly four hundred...
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Charity doesn’t stop in the autumn: Procter & Gamble donates tens of thousands of products to the Hungarian Red Cross again
In response to the health challenges of recent months, Procter & Gamble (manufacturers of Ariel, Always, Jar, Lenor, Pampers, Head & Shoulders, Pantene and many other well-known brands in Hungary)...
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