Tag "Pernod Ricard"

Magazine: Gin’s big bang in bars

Hungarian gin drinkers care about quality: the sales growth was the biggest in the premium and super premium segments in the last year – informed Sára Palcsó, marketing director of...

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Bar trends, fashionable cocktails

Viktor Molnár, Bacardí-Martini’s portfolio brand manager: “Most bars reopened after the pandemic, but many workers didn’t return to the sector. Even new places are opening and the main target group...

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Pernod Ricard to acquire Whisky Exchange

Pernod Ricard  has signed a deal to buy Whisky Exchange, which was founded in 1999 and specialises in online sale of spirits, as part of its e-commerce expansion strategy. Pernod...

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Magazine: The magic of diversity

‘The Hungarian rum-market is led by a few established brands’, Sára Palcsó, marketing director of Zwack explained. ‘Consumers know very few brands and are highly loyal to those. A thin...

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Irish Distillers launch Virtual Irish Whiskey Academy

In its Midleton distillery Irish Distillers launched an interactive education programme on the secrets and crafts of Irish whiskey production, called Virtual Irish Whiskey Academy. During the 3-hour course international...

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The excitement of discovery

Gin’s share in the Hungarian spirits market is 2.26 percent at 488,000 litres, while in the market of quality spirits gin has a 2.2-percent share with 210,000-litre sales – we...

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(HU) Magazin: Öt rész vodka, egy rész COVID!

Vodka is the best-selling spirit in the world in terms of quantity, but recently sales have been declining until 2019, when this negative trend seemed to come to a halt....

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Magazine: At a European quality level

The world of Hungarian bars and the country’s cocktail, culture underwent great changes in the last few years. Ádám Kamarás, brand ambassador of Campari and Fluère (Coca Cola HBC Magyarország)...

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Magazine: An eternal favourite

Whisky and whiskey are always the shining stars of the distillate world – states Sára Palcsó, marketing director of Zwack. In the last five years some kind of innovation fever...

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Pernod Ricard partners with Ojo de Tigre Mezcal

Pernod Ricard has announced that it has entered into a partnership with premium mezcal brand Ojo de Tigre. This move will help the spirits company to strengthen its position in mescal –...

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Magazine: The 50 shades of colourless

We learned from Annamaria Benke, Roust Hungary’s category brand manager that they are the market leader in the vodka category. In the mainstream segment, the company is present with Royal...

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Realignment

The closure of horeca units means great market loss for spirits – said Attila Piri, marketing director of Heinemann. About 40 percent of mainstream spirits and 65 percent of premium...

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Magazine: The rebirth of gin

In the last 2-3 years gin became a very trendy drink all over the world. In Hungary gin sales augmented by 40 percent in 2017-2018, and forecasts predict that in...

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Pernod Ricard buys distillery in Kyoto

Pernod Ricard has announced a ‘significant investment’ in Kyoto Distillery brand KI NO BI Kyoto Dry Gin, as part of its ‘Transform & Accelerate’ strategy. The drinks company said that...

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Cognac & Co.

In the last 20 years the consumption of wine-based spirits – cognacs, armagnacs and brandies – dropped. Csaba Mosonyi, marketing director of Pernod Ricard Hungary told our magazine that they...

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Bitters which are so sweet to our hearts

Bitter liqueur sales are slowly but steadily growing. According to a Nielsen survey done in 2017, Hungarians spend HUF 80 billion on spirits a year – informed László Nagy, CEO...

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Pernod Ricard adds Italian gin brand to its portfolio

Pernod Ricard has announced the acquisition of gin brand Malfy from Biggar & Leith. The brand, which is distilled by the Vergnano family in the Italian region of Moncalieri, is already present...

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American women like Glenlivet whiskey

Pernod Ricard, producer of Chivas and Glenlivet announced that half of the new Scottish malt whiskey sales came from American women’s purchases after the company reduced the price and simplified...

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Pernod Ricard buys stake in African online retailer

French company Pernod Ricard has announced that they acquired a strategic share in Africa’s leading online retailer, Jumia. The two companies wish to develop an innovative distribution strategy in the...

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Pernod Ricard bought the largest online beverage wholesaler company in Europe

Europe’s leading online beverage wholesaler company was acquired by French Pernod Ricard, the world’s second largest beverage company – the Meininger’s wine business international wine specialist magazine wrote. The Univum...

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Pernod Ricard getting stronger

Jameson’s manufacturer Pernod Ricard is forecasted to increase sales by 3.6 percent to more than EUR 9 million in 2017. The company’s organic growth will be 3.3 percent. CEO Alexander...

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Pernod Ricard calculates with growth

Pernod Ricard SA, the world’s second biggest distilled beverage company, calculates with a 3-percent sales growth this year, performing 1 percent better than last year. In Q1 2015 organic sales...

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