Pernod Ricard - Trademagazin

Beverage majors team up to drive suppliers’ use of renewable energy
Date: 2024-11-12 09:43:05

Major beverage companies including Diageo and Coca-Cola have formed a consortium looking to speed up the adoption of renewable energy in their supply chains. A group dubbed the REfresh Alliance,...

Absolut celebrates the artist’s rediscovered blue painting with a limited edition Andy Warhol bottle
Date: 2024-10-02 11:11:53

Absolut’s iconic bottle silhouette has inspired more than a thousand artists over the years, but the most famous of them all is Andy Warhol, who created several paintings of the...

Pernod Ricard acquires minority stake in Lewis Hamilton’s alternative spirits brand
Date: 2024-09-03 09:20:10

Absolut Vodka owner Pernod Ricard has acquired a minority stake in Almave, a super premium non-alcoholic blue agave-based spirit brand co-founded by seven-time Formula One world champion Lewis Hamilton. Almave,...

Arsenal signs Chivas Regal
Date: 2024-08-15 09:08:55

With transfer deadline day two weeks away, Arsenal has announced a multi-year partnership with Pernod Ricard-owned Scotch whisky brand Chivas Regal. Chivas Regal will be supporting both the men’s and...

Pernod Ricard forms US whiskey subsidiary
Date: 2024-07-17 09:46:51

North American Distillers will oversee the company’s American whiskey portfolio. Pernod Ricard has set up a whiskey subsidiary in the US, North American Distillers, to “reinforce its commitment and ambition...

Somewhere there is a flavour waiting for you!
Date: 2024-01-10 12:46:16

According to analysts, the whisky category has been relatively stable in recent years – mainly owing to the performance of American and Irish whiskies – and is set to grow...

Pernod Ricard launches first China-made whisky
Date: 2023-12-15 09:46:25

Pernod Ricard’s whisky distillery in Emeishan was opened in 2021. Pernod Ricard has released The Chuan Pure Malt Whisky, the first from the French giant to be made in China....

Absolut Vodka and Coke’s Sprite to combine in canned cocktail
Date: 2023-10-19 09:34:43

Absolut Vodka and lemonade drinkers will soon be able to sip their preferred cocktail from a can, after drinks makers Pernod Ricard and Coca-Cola agreed to a pre-mixed version made from the...

Kirin partners with Pernod Ricard to expand Fuji whisky’s global reach
Date: 2023-08-11 09:58:55

Kirin Brewery has partnered with French spirits company Pernod Ricard to bring its high-end Fuji whisky to an expanding number of European countries. The new partnership more than triples the number...

Pernod Ricard to sell Clan Campbell whisky brand to Stock Spirits
Date: 2023-07-17 09:10:19

Pernod Ricard, through Chivas Brothers Limited, has entered into an agreement in principle with Stock Spirits Group for the potential sale of its Clan Campbell. The decision comes after Pernod received an offer...

Absolut launches first commercially available paper bottles in Tesco
Date: 2023-06-07 10:05:26

Absolut Vodka is launching a single-mould paper bottle in Tesco, marking a milestone in the French drinks giant’s journey to create a 100% bio-based bottle and reduce its CO2 emissions....

Pernod Ricard Takes Stake In Technology Startup ecoSPIRITS
Date: 2023-05-15 09:30:27

Spirits firm Pernod Ricard has taken a minority stake in ecoSPIRITS, a circular economy technology startup, which focuses on low carbon distribution systems for the drinks industry. ecoSPIRITS is an...

Heinz X Absolut: iconic brands partner for tomato sauce with vodka kick
Date: 2023-03-24 09:53:33

Iconic grocery brands Heinz and Absolut Vodka have partnered to launch a brand new limited edition tomato vodka pasta sauce, inspired by the viral TikTok and Instagram recipes for Pasta...

New Marketing Director at Pernod Ricard
Date: 2023-01-20 11:42:08

Pernod Ricard has appointed Rita Hruska as a new marketing director. Rita Hruska graduated from the International Business School with a degree in economics and marketing. He started his professional...

Pernod Ricard to enhance its presence in US and Mexico
Date: 2022-10-24 09:20:31

Pernod Ricard raised its profile in the US and Mexico with two big investment moves that will amplify its presence in the west. The moves reportedly included the French drinks...

Magazine: Gin’s big bang in bars
Date: 2022-06-01 06:03:38

Hungarian gin drinkers care about quality: the sales growth was the biggest in the premium and super premium segments in the last year – informed Sára Palcsó, marketing director of...

Bar trends, fashionable cocktails
Date: 2022-05-13 10:29:12

Viktor Molnár, Bacardí-Martini’s portfolio brand manager: “Most bars reopened after the pandemic, but many workers didn’t return to the sector. Even new places are opening and the main target group...

Pernod Ricard to acquire Whisky Exchange
Date: 2021-11-08 16:49:54

Pernod Ricard has signed a deal to buy Whisky Exchange, which was founded in 1999 and specialises in online sale of spirits, as part of its e-commerce expansion strategy. Pernod...

Magazine: The magic of diversity
Date: 2021-10-19 06:53:20

‘The Hungarian rum-market is led by a few established brands’, Sára Palcsó, marketing director of Zwack explained. ‘Consumers know very few brands and are highly loyal to those. A thin...

Irish Distillers launch Virtual Irish Whiskey Academy
Date: 2021-10-06 18:00:23

In its Midleton distillery Irish Distillers launched an interactive education programme on the secrets and crafts of Irish whiskey production, called Virtual Irish Whiskey Academy. During the 3-hour course international...

The excitement of discovery
Date: 2021-07-02 10:47:27

Gin’s share in the Hungarian spirits market is 2.26 percent at 488,000 litres, while in the market of quality spirits gin has a 2.2-percent share with 210,000-litre sales – we...

(HU) Magazin: Öt rész vodka, egy rész COVID!
Date: 2021-05-28 07:19:38

Vodka is the best-selling spirit in the world in terms of quantity, but recently sales have been declining until 2019, when this negative trend seemed to come to a halt....

Magazine: At a European quality level
Date: 2021-05-20 07:11:28

The world of Hungarian bars and the country’s cocktail, culture underwent great changes in the last few years. Ádám Kamarás, brand ambassador of Campari and Fluère (Coca Cola HBC Magyarország)...

Magazine: An eternal favourite
Date: 2020-11-18 07:16:50

Whisky and whiskey are always the shining stars of the distillate world – states Sára Palcsó, marketing director of Zwack. In the last five years some kind of innovation fever...

Pernod Ricard partners with Ojo de Tigre Mezcal
Date: 2020-08-10 21:32:10

Pernod Ricard has announced that it has entered into a partnership with premium mezcal brand Ojo de Tigre. This move will help the spirits company to strengthen its position in mescal –...

Magazine: The 50 shades of colourless
Date: 2020-06-25 07:54:05

We learned from Annamaria Benke, Roust Hungary’s category brand manager that they are the market leader in the vodka category. In the mainstream segment, the company is present with Royal...

Realignment
Date: 2020-05-15 12:23:27

The closure of horeca units means great market loss for spirits – said Attila Piri, marketing director of Heinemann. About 40 percent of mainstream spirits and 65 percent of premium...

Magazine: The rebirth of gin
Date: 2020-05-05 07:27:13

In the last 2-3 years gin became a very trendy drink all over the world. In Hungary gin sales augmented by 40 percent in 2017-2018, and forecasts predict that in...

Pernod Ricard buys distillery in Kyoto
Date: 2020-03-15 18:28:36

Pernod Ricard has announced a ‘significant investment’ in Kyoto Distillery brand KI NO BI Kyoto Dry Gin, as part of its ‘Transform & Accelerate’ strategy. The drinks company said that...

Cognac & Co.
Date: 2020-02-21 10:19:59

In the last 20 years the consumption of wine-based spirits – cognacs, armagnacs and brandies – dropped. Csaba Mosonyi, marketing director of Pernod Ricard Hungary told our magazine that they...

Beverage majors team up to drive suppliers’ use of renewable energy Date: 2024-11-12 09:43:05

Absolut celebrates the artist’s rediscovered blue painting with a limited edition Andy Warhol bottle Date: 2024-10-02 11:11:53

Pernod Ricard acquires minority stake in Lewis Hamilton’s alternative spirits brand Date: 2024-09-03 09:20:10

Arsenal signs Chivas Regal Date: 2024-08-15 09:08:55

Pernod Ricard forms US whiskey subsidiary Date: 2024-07-17 09:46:51

Somewhere there is a flavour waiting for you! Date: 2024-01-10 12:46:16

Pernod Ricard launches first China-made whisky Date: 2023-12-15 09:46:25

Absolut Vodka and Coke’s Sprite to combine in canned cocktail Date: 2023-10-19 09:34:43

Kirin partners with Pernod Ricard to expand Fuji whisky’s global reach Date: 2023-08-11 09:58:55

Pernod Ricard to sell Clan Campbell whisky brand to Stock Spirits Date: 2023-07-17 09:10:19

Absolut launches first commercially available paper bottles in Tesco Date: 2023-06-07 10:05:26

Pernod Ricard Takes Stake In Technology Startup ecoSPIRITS Date: 2023-05-15 09:30:27

Heinz X Absolut: iconic brands partner for tomato sauce with vodka kick Date: 2023-03-24 09:53:33

New Marketing Director at Pernod Ricard Date: 2023-01-20 11:42:08

Pernod Ricard to enhance its presence in US and Mexico Date: 2022-10-24 09:20:31

Magazine: Gin’s big bang in bars Date: 2022-06-01 06:03:38

Bar trends, fashionable cocktails Date: 2022-05-13 10:29:12

Pernod Ricard to acquire Whisky Exchange Date: 2021-11-08 16:49:54

Magazine: The magic of diversity Date: 2021-10-19 06:53:20

Irish Distillers launch Virtual Irish Whiskey Academy Date: 2021-10-06 18:00:23

The excitement of discovery Date: 2021-07-02 10:47:27

(HU) Magazin: Öt rész vodka, egy rész COVID! Date: 2021-05-28 07:19:38

Magazine: At a European quality level Date: 2021-05-20 07:11:28

Magazine: An eternal favourite Date: 2020-11-18 07:16:50

Pernod Ricard partners with Ojo de Tigre Mezcal Date: 2020-08-10 21:32:10

Magazine: The 50 shades of colourless Date: 2020-06-25 07:54:05

Realignment Date: 2020-05-15 12:23:27

Magazine: The rebirth of gin Date: 2020-05-05 07:27:13

Pernod Ricard buys distillery in Kyoto Date: 2020-03-15 18:28:36

Cognac & Co. Date: 2020-02-21 10:19:59