Tag "Kantar Hoffmann"
(HU) Átadták „Az év legsikeresebb promóciója 2018” díjakat
Sorry, this entry is only available in HU....
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Magazine: Once upon a time…Business Days 2018 (Part 1)
This year we invited partners to tell and listen to fairytales at the Business Days conference in Tapolca, which was organised in cooperation with the Chain Bridge Club. Between 25...
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Magazine: According to the shoppers (Part 2)
The mechanism of promotional games and the value of prizes that can be won have great influence on how much shoppers want to participate. Complicated rules, logoed gifts and prizes that...
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Magazine: According to the shoppers (Part 1)
The consumer surveys conducted in connection with the ‘Most successful promotion of the year’ competition have revealed that nearly 2/3 of shoppers are actively searching for promotions, but they tend...
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Magazine: Winners received the ‘Most successful promotion of the year’ award
The ‘Most successful promotion of the year’ awards were presented for the 10th time. On 19 April 2018 the venue was Boscolo Hotel Róma in Budapest, where the organiser Trade magazin’s...
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Magazine: Consumer expectations for 2018: it won’t get better, it won’t get worse
In January 2018 Kantar Hoffmann conducted a representative survey in Hungary, with the participation of 1,100 adults, about what consumers expect in 2018. It matters a lot whether a country’s population...
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Business Days 2017: focusing on the channels (Part 2)
On Thursday Trade TV continued the broadcast, but before work started in the macroeconomic section, Trade magazin’s editor-in-chief Zsuzsanna Hermann and István Matus, member of Chain Bridge Club’s board of...
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Magazine: The importance of promotions when buying FMCG products
A nationwide representative survey, conducted by Kantar Hoffmann in March 2017, has revealed that 29 percent of Hungarian shoppers stick with their favourite store and look for products in promotion...
Read moreMagazine: How do shoppers see retail chains?
Why is people’s perception of retailers important? Because subjective reasons also come into the picture when they decide where to do the shopping. In March Kantar Hoffmann conducted a shopping...
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Will there be more or fewer presents under the Christmas tree?
In August Kantar Hoffmann asked 18-64 year old Hungarians about how much they plan to spend on gifts. Last year the average shopper spent HUF 50,000 on Christmas gifts. 25-34 year old consumers...
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How loyal are we to our favourite grocery stores?
According to a nationwide representative study by Kantar Hoffmann (March 2017, 18-64 year old consumers), when buying FMCG products, most people visit stores located close to where they live. Half of...
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The most successful promotion of the year 2016 – silver medal winners
Erik Vágyi research director Kantar Hoffmann According to Erik Vágyi, research director of Kantar Hoffmann, the proportion of consumers who are sensitive to promotions is 59 percent. Less educated consumers, city...
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Which are the most popular FMCG retail chains?
Kantar Hoffmann conducted a shopping habits survey in the 18-64 age group in March. They were trying to get to know which retail chains Hungarian shoppers know the best and like...
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