Tag "HELL ENERGY Magyarország"

Iced coffee is as cool as before

In the last few years the iced coffee category was developing nicely and the pandemic didn’t stop this process. According to Brigitta Fekete, FrieslandCampina Hungária Zrt.’s brand manager (Landliebe, Milli),...

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XIXO pulls PET bottle packaging from full product category

From 1 February HELL ENERGY Magyarország Kft. packages XIXO carbonated soft drinks in 100-percent and infinitely recyclable aluminium cans only. This means that the company stops using the PET bottle...

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XIXO is preparing for the end of the year with new innovations

Hungarian fizzy drink and ice tea brand XIXO is treating quality soft drink lovers to new innovations in the last months of the year as well. In the ice tea...

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We have never needed energy this much before

According to András Palkó, marketing operations manager of Coca-Cola HBC Magyarország, energy drink sales continued growing in 2019: volume sales augmented by 2 percent and value sales jumped 8.9 percent....

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XIXO has started new image campaign

HELL ENERGY Magyarország is using intense campaigns and presence to reposition its XIXO brand. A new image commercial has been filmed to communicate the renewal of the XIXO brand, and...

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Magazine: Tasty, fizzy and as natural as possible!

András Palkó, marketing operations manager of Coca-Cola HBC Magyarország told Trade magazin that there were two strong trends in the market of carbonated soft drinks in 2019: a slowdown in...

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Magazine: 3, 2, 1… zero!

Value sales augmented by nearly 12 percent in the soft drink market in 2018. According to Dóra Pessenlehner, shopper marketing manager of Coca-Cola HBC Magyarország, the sales growth was driven...

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