Tag "HELL ENERGY Magyarország"
Signature 40 once again – Signature Platform takes things to the next level: Signature Alumni Club launched
This article is available for reading in Trade magazin 2024/11 Márton Nagy: – We are happy to report that we took things to the next level, as we received exactly...
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Health and superpower in a bottle
One of the fastest growing segments in recent years has been that of functional drinks. This article is available for reading in Trade magazin 2024/8-9 At Coca-Cola HBC Magyarország they...
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The University of Debrecen and Hell Energy Hungary cooperate
The Faculty of Economics of the University of Debrecen and Hell Energy Magyarország Kft. signed a cooperation agreement on Wednesday at the Böszörményi úti Campus of the University of Debrecen....
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Ice tea all stars
This article is available for reading in Trade magazin 2024/6-7 According to Márton Vecsei, head of soft drinks brands at HELL ENERGY Magyarország the ice tea market experienced a negative...
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Sport as a marketing supertool
Over the years sport has become a top marketing tool, used by companies around the world to increase their brand equities, communicate their messages and reach their target groups. Sports...
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High – but not on sugar
The category of sugar-free soft drinks has been growing steadily for years, driven by the health consciousness trend. This article is available for reading in Trade magazin 2024/5 Demand for...
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If you need a little… energy
In 2023 the energy drink category showed a small decline in terms of units sold, but an increase in value. This article is available for reading in Trade magazin 2024/5...
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Milk and dairy product alternatives optimised for healthy nutrition
This article is available for reading in Trade magazin 2024/5 “The number of people living with food intolerances is increasing year by year, strengthening the need for sugar-, lactose- and...
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Iced coffee quickly bounced back
The drop in iced coffee sales had already been noticeable in the last 4 months of 2022, and the trends continued for the better part of 2023. This article is...
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HELL ICE COFFEE Choco Latte
Megérkezett a HELL ICE COFFEE termékcsalád legújabb tagja, a Choco Latte, amely a világszerte népszerű, a hazai jegeskávépiacon mégis egyedülálló csokoládés kávéízt hozta el praktikus, aludobozos változatban. A márkától már...
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HELL Energy A.I.
Megszületett a világ első olyan energiaitala, amelyet teljes egészében az A.I. (Artificial Intelligence, azaz Mesterséges Intelligencia) fejlesztett a HELL ENERGY-vel. Az új íz minden elemét, szigorúan megválogatott összetevőit, designját és...
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Funkcionális italok, az egészség és a jóllét katalizátorai
A COVID egyértelműen trendformáló hatású volt a funkcionális italok piacán is. Az emberek elkezdtek sokkal többet és mélyebben foglalkozni a saját jóllétükkel. Ez a jelenség világszinten is megfigyelhető volt, aminek...
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(HU) XIXO Tutti Fruity Cactus
A new product in the XIXO Tutti Fruity range: Cactus takes us straight to the tropics. It has a style like no other, 5 types of vitamin B, it is...
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Rise and shine – energy drinks are unstoppable!
2022 was a very good year for energy drinks, as like-for-like value sales surged by more than 25%. This article is available for reading in Trade magazin 2023/5 In addition...
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Ice tea is a hot topic!
2022 brought new challenges for the ice category, as the war that started in February triggered negative economic trends. Then from 1 July ice tea producers also had to face...
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HELL Summer Cool Rasberry Candy and HELL Summer Cool Exotic Candy
HELL Summer Cool Raspberry and HELL Exotic Candy are finally here, with fantastic colours, a candy-themed design, and refreshing raspberry and citrus flavours. The two energy drinks in our summer...
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It is time to be active again!
András Palkó, marketing director of Coca-Cola HBC Magyarország reported to our magazine that sales of sports drinks are growing in both value and volume. “Coca-Cola distributes the Powerade brand, which...
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ENERGY COFFEE RUM-WALNUT
Rum-Walnut is the latest flavour in the ENERGY COFFEE range, bringing a classic combination to consumers. Once again the product has real Arabica and Robusta extract, and it is made...
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This year’s Symbol of Sustainability winners
Trade magazin has organised the Symbol of Sustainability competition for the third time. This competition seeks to reward projects trying to make our future more sustainable. The jury panel evaluated...
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Ice tea has survived the ice age
András Palkó, marketing director of Coca-Cola HBC Magyarország told our magazine that the ice tea category stepped on a growth path in 2021, after the troubles of 2020. The reopening...
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Energy drinks are in explosive form
György Galántai, sales director of Hell Energy Magyarország Kft. reported to our magazine that energy drink consumption increased in 2021. Despite the hardships in ingredient and aluminium sourcing, the company...
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Zero and light products are conquering the market, but classic fizzy drinks have their own fans
Ildikó Zubály, brand manager of Szentkirályi Magyarország told our magazine that volume sales of carbonated soft drinks grew by 2.3% in 2021, while value sales jumped 7.7%, in part thanks...
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Magazine: Expanding free-from universe
In line with global trends, free-from products are more and more popular in Hungary as well. Health-conscious shoppers can be satisfied, as a large selection of gluten-free, lactose-free, low-sugar, low-carb...
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HELL ENERGY STRONG WATERMELON
Watermelon flavoured HELL ENERGY STRONG WATERMELON contains 20% caffeine, is free from preservatives and has 5 different types of vitamin B. The product is marketed in infinitely recyclable packaging and...
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Milk drinks: White, black and brown …
Going round in circles You can choose from more and more ‘colours’ in the rapidly developing milk drink category. Iced coffee is the engine of growth in the milk and...
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XIXO #Tutti Fruity
Tutti-frutti flavoured, carbonated soft drink, made without caffeine or preservatives, enriched with vitamins B2, B3, B5, B6, B12 and C. The product is available in the infinitely recyclable 250ml aluminium...
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Iced coffee is as cool as before
In the last few years the iced coffee category was developing nicely and the pandemic didn’t stop this process. According to Brigitta Fekete, FrieslandCampina Hungária Zrt.’s brand manager (Landliebe, Milli),...
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XIXO pulls PET bottle packaging from full product category
From 1 February HELL ENERGY Magyarország Kft. packages XIXO carbonated soft drinks in 100-percent and infinitely recyclable aluminium cans only. This means that the company stops using the PET bottle...
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XIXO is preparing for the end of the year with new innovations
Hungarian fizzy drink and ice tea brand XIXO is treating quality soft drink lovers to new innovations in the last months of the year as well. In the ice tea...
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We have never needed energy this much before
According to András Palkó, marketing operations manager of Coca-Cola HBC Magyarország, energy drink sales continued growing in 2019: volume sales augmented by 2 percent and value sales jumped 8.9 percent....
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