Heineken - Trademagazin

Magazine: In-store campaigns for sales growth
Date: 2019-04-09 07:52:47

András Juhász, lead media planner of dunnhumby Hungary told at the Trade Marketing Club conference in February: sales of a store can be increased by 21 percent on average with...

More beer was sold on the domestic market last year
Date: 2019-02-18 11:45:17

Seventy-six thousand hectoliters, 15 million bottles more, a total of 6.29 million hectoliters of beer was sold last year, compared to the previous year by the leading breweries on the...

(HU) „Mi tudjuk, hogy megéri – megtérülés a trade marketingben”
Date: 2019-01-29 19:31:15

Sorry, this entry is only available in HU....

Heineken is expanding in Sopron
Date: 2019-01-07 11:30:30

Heineken Hungária reorganizes the entire production and logistics center into the Sopron center from the Martfű plant as part of the multi-stage decommissioning. Despite the transformations, the brewing company closed...

Magazine: POPAI ended the year at HEINEKEN
Date: 2018-12-12 10:29:35

HEINEKEN welcomed the last POPAI Association meeting on 8 November. Tímea Berki and Viktória Ozoróczy were the hosts, and national trade marketing manager Ms Berki gave a presentation about the...

Magazine: Once upon a time… Business Days 2018 (Part 2)
Date: 2018-12-06 07:24:00

Thursday was the third day of the Business Days conference and the first speaker was Dr Zsolt Feldman, state secretary of agriculture from the Ministry of Agriculture. His topic was...

Hungarian hops to help disadvantaged families
Date: 2018-11-14 11:30:58

Hops production will be started again in Hungary after more than twenty years, so the Soproni beer will be brewed soon from domestic hops. The Hungarian Ecumenical Aid Organization and...

Brexit: Heineken UK expands warehouse
Date: 2018-11-09 11:09:49

Heineken has begun to expand warehouses in the UK, because after 29 March, due to the brexit, disturbances may occur in the supply – writes Bloomberg. The decision points to...

The Soproni found the country’s best porter
Date: 2018-08-31 11:30:11

The professional and the consumer jury selected the best porter of this year at Sopron’s first beer competition. The stakes of the competition were not only the half million forints...

Carbon dioxide shortage plagues the British economy
Date: 2018-06-26 11:12:08

There is a growing carbon shortage in Great Britain. Some producers of soft drinks, beer and meat processing companies have already reduced their production. Market participants are urging government intervention...

Up to 50 HUF deposit would be paid for decomposing beer bottles
Date: 2018-06-12 11:35:44

Heineken Hungária continues its campaign – launched in May – promoting plastic-free glasses. According to the experiences of the May campaign and the company’s recent research, 93 percent of the...

Magazine: They dare to innovate
Date: 2018-05-23 07:52:48

According to the Association of Hungarian Brewers (MSSZ), members sold 2 percent more beer in 2017 than in 2016. Sales of cheap beers kept decreasing and mainstream beer sales grew by...

Eco-friendly Heineken-cups
Date: 2018-05-04 10:27:38

A popular choice among our PLA offerings, the Eco-Friendly 16oz Clear Plastic Beer Cup is sure to be an ideal fit for disposable beer cups in any pub, brewery, or...

HEINEKEN Hungária announces a student competition
Date: 2018-03-23 11:29:38

HEINEKEN Hungária is waiting ideas for the further reduction of its ecological footprint from students and college students who are committed to sustainability. The company that launches a student competition...

Sopron may be the regional stronghold of the domestic beer production
Date: 2018-03-20 11:25:14

HEINEKEN Hungária spends nearly 2 billion HUF on capacity development in Sopron. With the biggest investment in the company’s history, the Soproni Brewery will increase its production volume by 30...

Heineken and the Sopron Power Plant extended their contract
Date: 2018-01-12 11:10:15

According to the extended contract, the Sopron Power Plant provides steam and hot water to Heineken’s brewery in Sopron for a further 8 years – mfor.hu wrote. The Soproni Erőmű...

Reinforced strategy, new marketing and sales directors at HEINEKEN Hungária
Date: 2017-10-25 11:41:05

Heineken Hungária intends to further strengthen its position on the Hungarian beer market with a strategy based on quality and innovation and with sustainable operation, with several new leaders in...

New marketing and sales directors at HEINEKEN Hungária
Date: 2017-10-24 12:11:37

Since 11 September András Palkó has been the director of HEINEKEN Hungária Zrt.’s marketing and trade marketing division. In his new position Mr Palkó also manages the operations of the retail...

In the future festivals, music will be just one of many experiences
Date: 2017-10-16 11:12:34

According to experts, more visual experience and more surprises are needed in the domestic festivals to keep up with the competition in international competition – was said at the Festival...

Second Soproni Beer Rally was focusing on water
Date: 2017-08-30 23:30:57

HEINEKEN Hungária organised the second Soproni Beer Rally. Drivers of the 10 journalist teams had to cover a distance of 300km to reach Sopron’s VOLT Festival. This year the event was focusing...

Brewing company makes efforts for a greener world
Date: 2017-08-30 23:30:41

Since the start of their sustainability programme in 2010, HEINEKEN Hungária Zrt. has recycled 98 percent of the waste they produced, covered 22 percent of their energy use from renewable sources...

Successful first half of the year for Heineken
Date: 2017-08-30 23:30:41

Thanks to the hot summer and growing demand for quality beer in the Asian market, Heineken products performed much better than expected in the first half of 2017. Profit increased...

HEINEKEN Hungária brews the Fradi beer
Date: 2017-08-30 23:30:11

From August HEINEKEN Hungária makes the official beer of football club Ferencváros. Fradi beer returns to the club’s online shops, CBA stores and 1,000 retailer partners of the brewery in bottle...

2017: the year of innovations
Date: 2017-08-30 14:21:20

HEINEKEN Hungária Breweries Zrt. is proud of its Dutch roots and the company’s family background. Communications manager Kata Bors told that more than 70,000 employees in more than 70 countries are working...

The HEINEKEN Hungária has became the producer of the Fradi beer
Date: 2017-08-01 11:21:32

From now the HEINEKEN Hungária produces the beer of Ferencváros. The bottled Fradi beer will debut at the store shelves with renewed packaging from August. The co-operation between the new...

Message in the bottle: a brewery for a greener world
Date: 2017-07-21 11:23:28

The HEINEKEN Hungária Zrt. has recycled 98 percent of the generated waste and 22 percent of its energy consumption is from renewable sources. The HEINEKEN Hungária Zrt. also reduced its...

We do not like alcohol, but the refreshing nature of beer
Date: 2017-07-06 11:30:14

In parallel to the beer revolution, the beer consumption patterns of the Hungarians are also transformed, in terms of the importance of alcohol for consumers. Almost half of the beer...

HEINEKEN brings us the Beers of Europe
Date: 2017-06-01 19:27:49

On 9 May HEINEKEN Hungária Zrt.’s premium beer collection – which consists of four traditional European beer brands – debuted in Hungary. In the Beers of Europe selection shoppers can find...

HEINEKEN brings Europe’s beer treasures to Hungary
Date: 2017-05-09 11:25:33

The Europe Day is celebrated in the European Union on 9 May. The HEINEKEN Hungária Zrt.’s premium beer collection, the Beers of Europe debuts in Hungary this day. The Beers...

The turnover of chauffeur services increases during the holidays
Date: 2017-04-12 11:05:43

In Hungary, 4 out of 10 people have driven drunk already. 7 out of 100 people regularly sit behind the wheel after a glass of alcohol. Unfortunately, few people know...

Magazine: In-store campaigns for sales growth Date: 2019-04-09 07:52:47

More beer was sold on the domestic market last year Date: 2019-02-18 11:45:17

(HU) „Mi tudjuk, hogy megéri – megtérülés a trade marketingben” Date: 2019-01-29 19:31:15

Heineken is expanding in Sopron Date: 2019-01-07 11:30:30

Magazine: POPAI ended the year at HEINEKEN Date: 2018-12-12 10:29:35

Magazine: Once upon a time… Business Days 2018 (Part 2) Date: 2018-12-06 07:24:00

Hungarian hops to help disadvantaged families Date: 2018-11-14 11:30:58

Brexit: Heineken UK expands warehouse Date: 2018-11-09 11:09:49

The Soproni found the country’s best porter Date: 2018-08-31 11:30:11

Carbon dioxide shortage plagues the British economy Date: 2018-06-26 11:12:08

Up to 50 HUF deposit would be paid for decomposing beer bottles Date: 2018-06-12 11:35:44

Magazine: They dare to innovate Date: 2018-05-23 07:52:48

Eco-friendly Heineken-cups Date: 2018-05-04 10:27:38

HEINEKEN Hungária announces a student competition Date: 2018-03-23 11:29:38

Sopron may be the regional stronghold of the domestic beer production Date: 2018-03-20 11:25:14

Heineken and the Sopron Power Plant extended their contract Date: 2018-01-12 11:10:15

Reinforced strategy, new marketing and sales directors at HEINEKEN Hungária Date: 2017-10-25 11:41:05

New marketing and sales directors at HEINEKEN Hungária Date: 2017-10-24 12:11:37

In the future festivals, music will be just one of many experiences Date: 2017-10-16 11:12:34

Second Soproni Beer Rally was focusing on water Date: 2017-08-30 23:30:57

Brewing company makes efforts for a greener world Date: 2017-08-30 23:30:41

Successful first half of the year for Heineken Date: 2017-08-30 23:30:41

HEINEKEN Hungária brews the Fradi beer Date: 2017-08-30 23:30:11

2017: the year of innovations Date: 2017-08-30 14:21:20

The HEINEKEN Hungária has became the producer of the Fradi beer Date: 2017-08-01 11:21:32

Message in the bottle: a brewery for a greener world Date: 2017-07-21 11:23:28

We do not like alcohol, but the refreshing nature of beer Date: 2017-07-06 11:30:14

HEINEKEN brings us the Beers of Europe Date: 2017-06-01 19:27:49

HEINEKEN brings Europe’s beer treasures to Hungary Date: 2017-05-09 11:25:33

The turnover of chauffeur services increases during the holidays Date: 2017-04-12 11:05:43