Tag "Heineken"

The best Heineken in the world is made in Sopron!

Ahead of nearly eighty countries where Heineken® beer is brewed in the world, this year HEINEKEN Hungária won the “Quality Award 2019” recognition, surpassing the brand’s motherland, the Netherlands. HEINEKEN...

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Heineken helps with its own disinfectant

In addition to the disinfectant, Heineken Hungária also provides financial and logistical support to the Ecumenical Relief Organization in the fight against the coronavirus. Heineken Hungária donated 1,500 bottles of...

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Two-thirds decline at Heineken

Heineken sales declined in the first quarter due to pandemiological restrictions. Due to the expected further decline in sales, the company also canceled its annual profit plan – 444.hu wrote....

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The Soproni Brewery is 125 years old and faces a bright future

The Soproni Brewery is 125 years old. Continuous renewal and innovation is an integral part of the history of the Soproni Brewery – this is the message of the poster...

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Heineken Spain Collaborates With Iberdrola For Green Energy

Heineken Spain has entered into an agreement with energy supplier Iberdrola for purchasing 100% renewable electricity for its breweries and offices in the country. The long-term power purchase agreement involves...

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2020 will be the year of football at HEINEKEN Hungária

HEINEKEN dominates football events in 2020! The new beer partner of the country’s newest and biggest adventure arena is HEINEKEN Hungária, so visitors of all ages can drink the Soproni...

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Digital ecosystem

On 28 November Heineken was the host of the last POPAI meeting in 2019. Sales director Zoltán Eszéki welcomed participants and gave the floor to the host of the event,...

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The Soproni beer brand wins ‘Oscar’

The Soproni beer brand won a Platina Effie at one of the most famous marketing competitions with its long-term and effective communication. Effie is the only professional competition in several...

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The turnover of non-alcoholic radlers has exploded over the last five years

The turnover of non-alcoholic beers and radlers at HEINEKEN Hungária has increased significantly over the last five years. Heineken 0.0 Non-alcoholic Beer has doubled its turnover in one year, while...

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Heineken launches Australia’s first beer drive-thru

Beer giant Heineken is offering a unique tasting experience to Australian consumers with the launch of a Beer Drive Thru in Australia that doesn’t break any road rules. The innovative...

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Heineken UK to add nutrition and calorie labels to cider packaging

Heineken UK will add nutritional information labelling to all its cider packaging in 2019 to let consumers easily find ingredients used in their drinks. The move will see brands such...

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Nagy István: Hungarian hop can receive production for 100 million HUF

The Ministry of Agriculture transfers 100 million HUF support for the installment of new hop plantations – the ministerial decree on the issue will soon be published – Nagy István,...

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From microalgae to recycled paper

A new approach in logistics, renewal in energy use and microalgae technology – these solutions qualified for the final of HEINEKEN Hungária’s sustainability competition for university students, called ‘Throw Away...

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Magazine: In-store campaigns for sales growth

András Juhász, lead media planner of dunn­humby Hungary told at the Trade Marketing Club conference in February: sales of a store can be increased by 21 percent on average with...

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More beer was sold on the domestic market last year

Seventy-six thousand hectoliters, 15 million bottles more, a total of 6.29 million hectoliters of beer was sold last year, compared to the previous year by the leading breweries on the...

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(HU) „Mi tudjuk, hogy megéri – megtérülés a trade marketingben”

Sorry, this entry is only available in HU....

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Heineken is expanding in Sopron

Heineken Hungária reorganizes the entire production and logistics center into the Sopron center from the Martfű plant as part of the multi-stage decommissioning. Despite the transformations, the brewing company closed...

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Magazine: POPAI ended the year at HEINEKEN

HEINEKEN welcomed the last POPAI Association meeting on 8 November. Tímea Berki and Viktória Ozoróczy were the hosts, and national trade marketing manager Ms Berki gave a presentation about the...

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Magazine: Once upon a time… Business Days 2018 (Part 2)

Thursday was the third day of the Business Days conference and the first speaker was Dr Zsolt Feldman, state secretary of agriculture from the Ministry of Agriculture. His topic was...

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Hungarian hops to help disadvantaged families

Hops production will be started again in Hungary after more than twenty years, so the Soproni beer will be brewed soon from domestic hops. The Hungarian Ecumenical Aid Organization and...

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Brexit: Heineken UK expands warehouse

Heineken has begun to expand warehouses in the UK, because after 29 March, due to the brexit, disturbances may occur in the supply – writes Bloomberg. The decision points to...

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The Soproni found the country’s best porter

The professional and the consumer jury selected the best porter of this year at Sopron’s first beer competition. The stakes of the competition were not only the half million forints...

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Carbon dioxide shortage plagues the British economy

There is a growing carbon shortage in Great Britain. Some producers of soft drinks, beer and meat processing companies have already reduced their production. Market participants are urging government intervention...

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Up to 50 HUF deposit would be paid for decomposing beer bottles

Heineken Hungária continues its campaign – launched in May – promoting plastic-free glasses. According to the experiences of the May campaign and the company’s recent research, 93 percent of the...

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Magazine: They dare to innovate

According to the Association of Hungarian Brewers (MSSZ), members sold 2 percent more beer in 2017 than in 2016. Sales of cheap beers kept decreasing and mainstream beer sales grew by...

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Eco-friendly Heineken-cups

A popular choice among our PLA offerings, the Eco-Friendly 16oz Clear Plastic Beer Cup is sure to be an ideal fit for disposable beer cups in any pub, brewery, or...

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HEINEKEN Hungária announces a student competition

HEINEKEN Hungária is waiting ideas for the further reduction of its ecological footprint from students and college students who are committed to sustainability. The company that launches a student competition...

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Sopron may be the regional stronghold of the domestic beer production

HEINEKEN Hungária spends nearly 2 billion HUF on capacity development in Sopron. With the biggest investment in the company’s history, the Soproni Brewery will increase its production volume by 30...

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Heineken and the Sopron Power Plant extended their contract

According to the extended contract, the Sopron Power Plant provides steam and hot water to Heineken’s brewery in Sopron for a further 8 years – mfor.hu wrote. The Soproni Erőmű...

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Reinforced strategy, new marketing and sales directors at HEINEKEN Hungária

Heineken Hungária intends to further strengthen its position on the Hungarian beer market with a strategy based on quality and innovation and with sustainable operation, with several new leaders in...

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